Ситник

Oksana Sytnyk
Head of Communications | PR

Communications and PR Leader with 14+ years of experience in global technology companies,
developing and executing strategic communications, building brand visibility, and strengthening
corporate reputation. Experienced in leading communications initiatives, launching integrated PR
campaigns, and managing media relations, executive communications, and content strategies.
Worked closely with founders, CEOs, and senior leadership teams to align communications with
business objectives, translate complex technologies into compelling narratives, and build trust
among key audiences. Combines strategic thinking with hands-on execution.

Strategic Communications | Corporate Reputation Management | Brand Communications |
Expertise Media Relations | PR Campaign Management | Brand Positioning & Messaging | Executive
Communications | Stakeholder Management | Content Strategy & Storytelling | Crisis
Communications | Cross-functional Collaboration | Project Management | Team Leadership

EXPERIENCE

Trinetix

Head of Corporate Communications
Remote
2025 – 2026

Global digital technology company / 1,000+ employees

• Developed a communications strategy to support a company-wide transformation and a shift in brand archetype
and positioning.
• Audited existing communications, identified gaps, and restructured processes to support scale.
• Partnered directly with the CEO/Founder to define and execute key communication initiatives, aligning the brand
narrative with business priorities.
• Launched a CEO podcast to bring clarity during the transformation.
• Led leadership meetings, keeping leaders focused on key priorities.

Tieto

Head of Global Communications at Tietoevry Create
Remote
2024 – 2025

Global IT services and software company / 20,000 employees
Infopulse was fully integrated into the parent company, Tieto.

• Led global communications for Tietoevry Create, a 9,000+ employee business within the company.
• Developed the Employee Value Proposition for Tietoevry Create following the transformation.
• Led a team of five, driving a proactive, high-performance culture.
• Built and executed communication strategies across internal and external channels, ensuring alignment with
business priorities during periods of transformation.

• Measured the effectiveness of communications and brand awareness initiatives, conducting media monitoring and
performance analysis.

• Collaborated with cross-functional teams, including Design, Copywriting, Employer Branding, Marketing, and other
functions, to ensure a consistent brand voice across all communications.
• Led the integration of the Infopulse brand into the parent company, Tieto, across five markets, ensuring
consistency across touchpoints.
• Coordinated social projects in Ukraine supported by Tieto.

Infopulse

Head of Brand Communications
(Section Leader)
Kyiv, Ukraine/Remote
2021 – 2024

Global IT services company / 2,000+ employees

• Developed and executed Employer Brand, Communications and PR strategies aligned with business objectives.
• Led the Brand Communications function, bringing together and leading a cross-functional team of 15+ across
communications, PR, design, events, employer branding, SMM, video production, branded merchandise,
partnerships, and corporate social responsibility.
• Launched a YouTube channel from scratch to increase brand awareness and elevate company leaders and experts
through podcast series, video interviews, and community-driven content.
• Strengthened employer brand presence across media, measured the impact of brand communications through
monitoring and performance reporting.
• Oversaw employer brand and messaging across five international hubs, tracking performance and awareness.
• Drove employer brand management and governance. Co-created the Brand Book with the design team through
multiple iterations, along with communication policies, tone of voice, brand narratives, and messaging.
• Built a consistent employer brand voice that strengthened long-term connections with clients, partners, and
internal teams.
• Partnered with executive leadership on internal and external communications, prepared executives for public
speaking and external visibility opportunities.
• Owned and managed the Brand Communications budget, aligning investments with strategic priorities.
• Led employer brand initiatives across events, partnerships, and collaborations from concept to execution.
• Built and executed content and channel strategies, ensuring consistency across platforms.
• Led crisis communications, managing employer brand reputation and media monitoring.
• Collaborated with Marketing and cross-functional teams to ensure consistency across all channels.

Team Award for Contribution to the Transformation Project
2024

Recognized for delivering comprehensive communication support across multiple organizational levels during a
complex transformation initiative.

Head of Employer Brand & Communications
(Team Leader)
Kyiv, Ukraine
2017 – 2020

• Managed a team of up to 10 people responsible for communications, employer branding, culture & identity, and
corporate social responsibility.
• Developed and implemented communication plans and annual calendars for corporate events. Created concepts
and programs for community engagement.
• Contributed to the development of the strategic statements, objectives, and key results related to
communications, feedback culture, and community initiatives.
• Worked closely with top management on a regular basis.
• Developed and promoted the company’s Employer Brand in collaboration with the Talent Acquisition team .

Infopulse was recognized as the Best IT Employer (1500+ employees) in 2018 by DOU.

Corporate Commuications Lead
Kyiv, Ukraine
2016

Personal Award for Contribution to Company Development
Honored for ensuring consistent, high-quality communications that supported the company’s growth and long-term
development.

PR Manager
Kyiv, Ukraine

2012– 2015

• Handled a full range of responsibilities as a PR Manager within the Global Marketing and HR teams.
• Created content for the company’s website, internal portal, quarterly digests, and social media channels.
• Contributed to the company’s rebranding efforts.
• Built relationships with media, partners, and suppliers.
• Assisted in the preparation of business events.
• Supported the HR department in organizing corporate events.

LANGUAGES

English Advanced

Ukrainian Native

EDUCATION

2007 – 2011 Taras Shevchenko National University of Kyiv
Bachelor of Journalism and Mass Communication
2015 – 2016
Kyiv-Mohyla Business School
Effective Communication: Reputation Management Practice

2019 Kyiv-Mohyla Business School
Internal communications and corporate culture. Strategic level.

2023 – 2024 Projector Institute
Brand Strategy

CONTACTS

Email: [open contact info](look above in the "contact info" section)

LinkedIn: Oksana Sytnyk | LinkedIn

WhatsApp/Telegram: [open contact info](look above in the "contact info" section)