Yaroslav

YAROSLAV M
GROWTH MARKETING | HEAD OF MARKETING

EMAIL

[open contact info](look above in the "contact info" section)

PHONE

[open contact info](look above in the "contact info" section)

TELEGRAM

t.me/Yaroo

WHATSAPP

[open contact info](look above in the "contact info" section)

01
PROFILE

Marketer with experience across local and international markets, including the EU and
UAE, in competitive regulated and non-regulated B2B/B2C segments. I build marketing as
a value-creation system and revenue-generating function. Successfully launched products
in new markets and grew existing ones. Worked across a wide range of niches, including
SaaS, fintech, crypto, payment solutions, IT, distribution, loyalty, logistics, real estate,
corporate software, PDL, engineering, B2B equipment, agencies, HVAC and related
domains.

02 KEY RESULTS

Lead generation scaling through audience segmentation, launching paid
×16 channels, SEO and affiliate programs in a unified multichannel funnel

Sales growth through performance channel optimization, lead qualification
×10 review, and budget reallocation by CPL, CAC and ROAS for each channel

MQL/ Lead quality and sales handoff improvement through formalized MQL/SQL
SQL qualification and scoring of every lead before transfer to sales

CAC reduction through channel mix restructuring, disabling ineffective
−20% channels and launching affiliate programs

Sales cycle reduction through sales process optimization, marketing
×5 automation and trigger-based sequences

4+ Built the marketing function in 4+ companies

Launched across international markets — adapted positioning, localized
EU·CIS
content, and built separate performance and inbound strategies for each
UAE
market

03 KEY COMPETENCIES

STRATEGY & GROWTH

Go-to-Market Strategy (GTM), Growth Strategy (GS), Market Expansion, Brand Strategy &
Positioning (BSP), Product-Led Growth (PLG), Account-Based Marketing (ABM), Merchant
Acquisition, Customer Acquisition, Retention Marketing, Loyalty Marketing, Promo & Offer
Strategy, Marketing Transformation

CHANNELS & PERFORMANCE

SEO, Local SEO, SEM, PPC, Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads,
TikTok Ads, YouTube Ads, CPA Networks, Email Marketing, SMS Marketing, Affiliate
Marketing, Influencer Marketing, Content Marketing, UGC, PR, SMM, CRO, A/B Testing, On-
Page Optimization, Channel Mix Optimization, Campaign Optimization, Media Planning

ANALYTICS & AUTOMATION

End-to-end analytics, BI, Looker Studio, GA4, Google Tag Manager, Google Search Console,
Hotjar, Microsoft Clarity, Behavioral Analytics, Call Tracking, Attribution Modeling, HubSpot,
CRM Management, Custom CRM, Lead Scoring, Customer Journey Mapping, Marketing
Automation, AI-driven Marketing, AI Process Automation, Answer Engine Optimization

METRICS

CR, CAC, LTV, ROAS, ROMI, MRR, ARR, CPL, AOV, Revenue Forecasting, CPM, CPC, CPO,
CPA, CTR, CAC Payback, LTV:CAC, Churn Rate, Retention Rate, ARPU

LEADERSHIP & MANAGEMENT

Building and scaling teams, Budget Management, KPI/OKR formation, C-suite communication,
Managing contractors and agencies, Strategic planning

04 FRAMEWORKS & MODELS

FUNNEL & FRAMEWORKS

Full-Funnel Marketing MQL / SQL AARRR AIDA RACE Growth Loops

RICE / ICE North Star Metric Bullseye Framework

MODELS

ICP STP SWOT / PESTEL TAM / SAM / SOM Porter's Five Forces

Ansoff Matrix JTBD VPC 4P / 7P Marketing Mix BCG Matrix

RESEARCH & PLANNING

Market Research Competitive Analysis Pricing Strategy Marketing Planning

PMM CustDev Buyer Personas

05 CERTIFICATIONS

Analytics / Digital Marketing
LVL80
Professional certification

Marketing / Professional Education
IMB ACADEMY
Professional certification

CONVERT Analytics / Digital Marketing
MONSTER Professional certification

MARKETING Digital Marketing / Automated Funnels / Gamification
GAMERS Professional certification

Digital Marketing
WEBPROMO
Professional certification

Marketing / Professional Education
NIMA
Professional certification

WORK / EXPERIENCE
06 WORK EXPERIENCE

PRIME Group / PRESENT

GROWTH MARKETING /
CRYPTO-FINTECH · LOGISTICS SERVICES · CURRENCY EXCHANGE /
LOCAL + INTERNATIONAL MARKETS

↳ Crypto Wallet & Exchange
Implemented the Go-To-Market strategy for the MVP, ran a comprehensive promotion
of the crypto wallet and exchange platform, and optimized audience acquisition and
retention channels (User Acquisition & Retention)
↳ Logistics Services
Delivered a short-term promotion strategy for a logistics operator's services,
systematized lead generation, and scaled the client base many times over
↳ Omnichannel Currency Exchange
Optimized multichannel promotion and customer acquisition for fiat and digital
exchange services. Increased CR at all stages of the marketing and sales funnel

PSPline / 2 YEARS

HEAD OF MARKETING / FINTECH · CRYPTO · PAYMENT SOLUTIONS /
INTERNATIONAL MARKETS

↳ Turned marketing from chaos into a revenue-generating function in the PSP niche
across EU and UA markets, under high competition and strict regulatory constraints
↳ Created a predictable flow of qualified leads in a highly competitive, tightly regulated
industry with a Go-to-Market strategy and Merchant Acquisition system at controlled
CAC and ROMI
↳ Set up marketing infrastructure from scratch (CRM, end-to-end analytics, BI
dashboards, lead scoring, AI process automation, website and landing pages)
↳ Raised CR and deal closing speed through an optimized Lead/MQL/SQL qualification
process, where each lead was scored before handoff to sales
↳ Assembled the marketing and lead generation team, introduced KPI/OKR and aligned
its work with sales, product and finance

Tati Group / 2 YEARS

HEAD OF MARKETING / DISTRIBUTION · E-COMMERCE / INTERNATIONAL MARKETS

↳ Grew B2B and B2C sales at controlled acquisition costs with an integrated marketing
system aligned with sales and built from strategy to execution
↳ Generated B2B leads and accelerated growth through a multichannel model of paid
advertising, partnerships, organic and social media
↳ Scaled segmented campaigns in Google Ads, Meta Ads, email, push and SMM, with
A/B testing for each segment
↳ Improved forecast accuracy and deal closing speed with a custom CRM and end-to-
end analytics
↳ Built the marketing team from scratch and set up KPI/OKR, processes and operating
structure

Uployal / 1 YEAR

HEAD OF MARKETING / SAAS · LOYALTY PLATFORM / LOCAL MARKET

↳ Created a predictable growth system for a SaaS loyalty platform, moving from
controlled acquisition to a product-led growth model tracked by CPL, CAC, MRR and
ROAS
↳ Drove product-led growth through behavioral segmentation, automated user journeys
and A/B testing at each lifecycle stage
↳ Supported LTV growth by working closely with product and design on UX/UI
optimization, customer journey mapping, pricing strategy and value proposition
refinement for different segments
↳ Gave marketing and sales a shared information space and transparent growth
forecasting by implementing CRM, lead scoring and Marketing Automation
↳ Launched and scaled multichannel acquisition (Google Ads, Meta Ads, affiliate
programs, UGC) and relaunched SEO, PPC, SMM, PR and email into a model with
common channel metrics

AtlantByd / 2 YEARS

HEAD OF MARKETING / REAL ESTATE · CONSTRUCTION / LOCAL MARKET

↳ Turned chaotic acquisition into a predictable flow of leads with confirmed intent in a
highly competitive segment
↳ Implemented an omnichannel strategy (SEO, Local, PPC, Email, SMS, PR, SMM,
Reputation Management) focused on high-intent audiences and a stable flow of
qualified inquiries
↳ Made each funnel stage measurable and shortened the path from first contact to
signed contract several times over by implementing CRM, end-to-end analytics, call
tracking and lead scoring
↳ Led the marketing and sales teams, introduced KPI/OKR, standardized communication
and coordinated work with customer service
↳ Oversaw the website redesign (UX/UI, SEO, CRO) to improve experience and
conversion for audiences with high purchase intent

ABM Cloud / 3 YEARS

MARKETING MANAGER / B2B ENTERPRISE SAAS / LOCAL + INTERNATIONAL MARKETS

↳ Launched and scaled SEO and paid search for international markets
↳ Supported product launches across EU and CIS markets by adapting value
propositions, localizing the product and shaping content and digital campaigns around
cultural specifics and buyer behavior in each region
↳ Raised traffic quality and conversion at key funnel stages through comprehensive SEO
audits, UX/UI optimization and A/B testing
↳ Worked closely with the product team to bring behavioral insights and user feedback
into marketing and product decisions
↳ Contributed to marketing budget planning and investment prioritization based on
channel and regional performance data

GroshiVsim, Crediton, Topcredit / 1 YEAR

MARKETING MANAGER / FINTECH · PDL / LOCAL MARKET

↳ Ran multichannel performance marketing (SEO, PPC, CPA Networks, Mobile Ads,
email, SMS, SMM) for three products at once, with one operating model and separate
analytics per product and channel
↳ Introduced an attribution model and regular channel audits by CPL, CPO, ROAS and
ROMI to base budget decisions on data
↳ Optimized conversion through A/B tests at key funnel stages, each with a measurable
hypothesis and a direct effect on budget allocation
↳ Kept lead volume and quality in line with business goals under high competition by
aligning marketing with sales and finance
↳ Held performance metrics stable by reallocating marketing budgets dynamically across
channels and products

Vintage / 1 YEAR

MARKETING MANAGER / MARKETING AGENCY / LOCAL + INTERNATIONAL MARKETS

↳ Delivered steady growth in relevant traffic and lead generation for clients across
industries by running SEO and PPC with data-driven optimization
↳ Contributed to content strategy and coordinated designers, copywriters and
contractors to deliver integrated campaigns
↳ Planned and optimized client marketing budgets through continuous testing and
channel performance monitoring