Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/20793838/

Work experience

Digital Marketing Manager

from 12.2025 to 11.2026 (1 year)
Ікспенд Україна, ТОВ, Дистанційно (IT)

- Developed B2B marketing plans for European markets, combining market and competitor research, ICP definition, JTBD and customer segmentation to refine product positioning, value propositions, priority industries and advertising strategy.
- Managed B2B marketing campaigns across Google Ads and LinkedIn Ads; used marketing analytics, CPC, lead quality and sales team feedback to reallocate budgets between markets and channels, refine targeting and test new marketing hypotheses.
- Collaborated with the marketing team on international target account research and personalized LinkedIn outreach and email sequences, adapting messaging to different buyer segments for B2B lead generation.
- Developed and implemented an SEO and GEO content strategy, turning search insights into practical content playbooks adopted for website content creation and optimization for search engines and AI-generated answers.
- Analyzed marketing KPIs and traffic sources using Google Analytics 4 (GA4), Google Search Console and sales feedback on lead quality; applied findings to revise the marketing funnel, landing page structure and content.
- Led the end-to-end website relaunch, coordinating technical requirements, developers, content updates, site reviews and analytics setup through to launch.
-Built marketing dashboards using API integrations and used AI to automate recurring tasks related to competitor research, campaign analysis and performance reporting.
- Managed outsourced marketing projects, including product video production, overseeing contractor selection, creative briefs, budgets, timelines and delivery of marketing assets.

Event & YouTube Manager | CEO’s Personal Brand

from 02.2023 to 11.2025 (2 years 10 months)
Independent Contractor, Одеса (Транспорт, логістика)

- Developed content plans for the CEO’s logistics personal brand; managed YouTube content, video production, YouTube SEO and Google Ads promotion with external specialists.
- Co-organized 5 logistics forums for Association of International Freight Forwarders of Ukraine (AIFFU), each with more than 150 participants.

Lead Marketing Manager

from 04.2022 to 11.2025 (3 years 8 months)
ITL Auto, Одеса (Автобізнес та автосервіс)

- Rebuilt B2B and B2C marketing, introducing an annual marketing strategy, budgets and KPIs to replace ad hoc activities with a structured planning process.
- Used Jobs-to-be-Done (JTBD) and Customer Journey Mapping (CJM) to identify customer segments, refine positioning and adapt marketing campaigns to different stages of the buying journey.
- Optimized Meta Ads campaigns using marketing analytics, lead quality and sales team feedback. Reduced CPA by 55% (from $20 to $9) while maintaining an average 15% MQL-to-SQL conversion rate.
- Built marketing dashboards and applied AI to competitor research, performance analysis and recurring reporting. Automated the flow of incoming leads to support the sales team's work.
- Led the end-to-end website relaunch, covering technical requirements, UX/UI, development and SEO content. Built marketing funnels that increased website traffic by 30%.
- Managed 8+ external contractors across website development, performance marketing and design projects, overseeing contractor selection, briefs, budgets, deadlines and deliverables.
- Developed sales presentations and branded marketing materials, coordinating design and print production to support client meetings and B2B sales activities.

Lead Marketing Manager

from 04.2022 to 11.2025 (3 years 8 months)
ITL Group, Одеса (Транспорт, логістика)

- Owned B2B marketing planning, market and competitor research, annual budgets, and KPI tracking for logistics services.
- Collaborated with the sales team on commercial proposals, presentations, and sales materials to support customer acquisition and B2B sales activities.
- Coordinated website projects, branding initiatives, industry exhibition preparation, and external specialists, managing content, priorities, deadlines, and deliverables.
- Developed TikTok and Instagram recruitment campaigns that supported the hiring of 20 drivers and the creation of a candidate database for future recruitment.

SMM&Digital Marketing Manager

from 06.2020 to 03.2023 (2 years 10 months)
Inter Trans Logistics Co Ltd, Одеса (Транспорт, логістика)

- Generated an average of 25 sales-qualified leads per month through paid advertising campaigns for B2B logistics services.
- Managed Google Ads and Meta Ads campaigns, optimizing targeting, CPL and CTR through performance analysis and A/B testing.
- Developed SMM strategies and content plans, coordinated photo and video production, and managed external designers and contractors.
- Conducted website SEO audits, analyzing site structure, keywords, metadata and user behavior.
- Created marketing presentations and sales materials to support B2B customer acquisition.

Education

Одеський національний університет імені І. І. Мечникова

Міжнародні економічні відносини, Одеса
Higher, from 2019 to 2020 (1 year)

Additional education and certificates

Product Marketing – Projector

2026

SMM Strategy – Filatov Education

2024

Internet Marketing – Hillel IT School

2020

Knowledge and skills

• B2B Marketing Strategy
• Go-to-Market (GTM) Planning
• Marketing Campaign Management
• ICP & Customer Segmentation
• Market & Competitor Research
• Jobs-to-be-Done (JTBD)
• Customer Journey Mapping (CJM)
• Lead generation
• Outbound marketing
• SEO & GEO
• Website Management
• Paid Advertising
• Lead Quality Analysis
• Marketing Hypothesis Testing
• Budget Planning & Allocation
• Contractor & Project Management
• AI Automation

Language proficiencies

• English — above average
• German — average
• Ukrainian — fluent

Additional information

Marketing Manager with 5+ years of experience across B2B and B2C marketing in logistics and automotive, including nearly one year in B2B SaaS. Developed B2B marketing plans for European markets, using market research, ICP and positioning to prioritize target industries and marketing campaigns. Reduced CPA by 55% in automotive marketing and coordinated 8+ external specialists across marketing projects. Combine marketing analytics, sales feedback and AI automation to guide marketing decisions and focus on lead quality and B2B lead generation.