Ilya

ILYA YASINSKI [open contact info](look above in the "contact info" section)
Creative Strategist [open contact info](look above in the "contact info" section)

Sofia, Bulgaria

Creative Strategist with hands-on experience across
U.S. DTC, Meta, TikTok Shop, UGC, affiliate
marketing and email. Experienced in competitor
research, creative ideation, UGC briefing and
performance analysis. Collaborate with internal
creative teams, creators and freelancers to develop,
test and iterate paid-social concepts.
Skills

Creative Strategy AI-Assisted Creative Affiliate & Creator Marketing
Workflows
Paid Social Creative Meta Ads
Creative Research &
UGC & Creative Briefing Competitor Analysis

Employment History

Client Success & Creative • Develop paid-social concepts and UGC briefs across multiple U.S.
DTC brands, including platforms like Trybe and Levanta.
Manager at OMNISquad, • Research competitor ads, offers, hooks and creative angles to identify
United States new testing opportunities.
Apr 2026 — Present • Brief internal creative teams, creators and freelancers while
independently producing selected assets, contributing to up to 30
creatives per week.
• Use CTR, CPC, CPM, CPA and other key metrics to identify winning
concepts and develop iterations of successful ads.
• Support creative sets receiving approximately $2K–$15K+ in Meta
spend per brand.
• Contribute to landing-page, website and email creative, with
selected email campaigns improving open rate from 40% to 80% and
conversion rate from 1.05% to 2.2%.

TikTok Shop Manager at • Led TikTok Shop creative and affiliate operations across product
pages, paid ads, email and website.
WTF Puzzles LLC, United • Built an affiliate network of 590+ creators, generating 220+ creator
States assets through 80+ product samples.
Dec 2025 — Apr 2026 • Turned creator content into paid-social video ads and developed
static-ad concepts for testing.
• Helped grow a previously dormant TikTok Shop to $6K+ GMV and
launched GMV Max campaigns.

Ilya Yasinski [open contact info](look above in the "contact info" section)

TikTok Shop and Affiliate • Managed one U.S. TikTok Shop brand and supported two additional
brands within a portfolio exceeding $1M in lifetime GMV.
Manager at Argo Brands • Led the website design and build for a new supplement brand.
LLC, United States • Led TikTok Shop graphics, product pages, and store content.
Sept 2024 — Dec 2025 • Wrote creative briefs and worked with creators on LIVE and paid
content.
• Helped build an AI UGC process for a supplement brand.
• Recruited 1,000+ affiliates and used ROAS, CTR, and conversion data
to improve results.

Sales & Marketing Specialist Supported website development, social content, outbound campaigns and
market research across client marketing projects.
at APEX, Czechia
Jun 2023 — Sept 2024

Education

Kharkiv National University Management, Bachelor of Business Administration (B.B.A)
of Economics
2022 — 2026

Courses Facebook Certified Media Buying Professional, Meta
2024

Google Ads Certifications, Google
2024

Languages Ukrainian English Polish

Links Telegram LinkedIn

Hobbies Painting, fishing, outdoor activities, martial arts and team sports.