Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/20872507/

Work experience

Career break

from 08.2025 to 11.2026 (1 year 4 months)
Parental leave

E-commerce Product Manager

from 06.2023 to 07.2025 (2 years 2 months)
BuBuRoom, Дистанційно (Роздрібна торгівля)

Managed product development and growth across two Etsy stores specializing in children's room décor, including wallpapers, wall decals, and coordinated textile products.

Key Responsibilities & Achievements

- Scaled two Etsy stores, achieving 2x–5x growth in monthly revenue within one year through product development, market research, and data-driven product decisions.
- Product discovery and market research: Analyzed 40–60 competing products and conducted in-depth research on approximately 20 of them, studying customer reviews, product positioning, pricing, demand, seasonality, and market gaps.
- Data-driven product decisions: Used Etsy Shop Stats, Search Analytics, Etsy Ads, Marmalead, and eRank to evaluate search demand, competition, keywords, and product performance, identifying opportunities for new product development.
- Product development and launches: Initiated and coordinated approximately 30 product launches, from concept development and market validation to design briefs and launch preparation. Worked on products including space and ocean wall decals, dog-themed wallpapers, and polka-dot designs.
- Product strategy: Identified opportunities to differentiate products from competitors and developed concepts based on customer needs and market research. Prioritized initiatives using an 80/20 approach and aligned product decisions with management.
- Bestseller development: Developed a whale-themed wall decal concept for preschool children, transforming an existing basic design into a more immersive underwater experience. The product became a bestseller. Also initiated a space-themed decal product that became a bestseller in the second store.
- Business growth: developed a bestseller that eventually accounted for approximately 90% of its store's sales.
- Cross-functional collaboration: Recruited and evaluated approximately 20 designers, collaborated with a pool of 7 designers, and coordinated 3–5 designers simultaneously. Prepared product briefs, prioritized tasks, and managed deadlines using Scrum/Kanban practices.
- Marketing and promotion: Worked with Etsy Ads and Meta Ads, explored Pinterest as an additional acquisition channel, and recruited approximately 20 micro-influencers to support product promotion.
- Strategic initiative: Proposed expanding the business to Shopify, developed the initial concept, researched implementation options, and identified potential marketing and development partners. The initiative was later put on hold by the company.

Tools: Etsy Shop Manager, Etsy Stats, Etsy Search Analytics, Marmalead, eRank, Etsy Ads, Meta Ads, Pinterest, Google Docs, Canva, InShot, Midjourney, LetsEnhance.io, HitPaw.

Shopify Project Manager

from 02.2023 to 06.2023 (5 months)
Amaranth Group LLC, Дистанційно (Роздрібна торгівля)

Built and managed a dropshipping e-commerce business from scratch, overseeing the full product testing cycle — from market research and product selection to Shopify store development, advertising, and performance analysis.

Key Responsibilities & Achievements

- Product Discovery & Research: Identified and evaluated potential products using Ecomhunt, PiPiAds, NicheScraper, Meta Ads Library, TikTok Ads Library, social media hashtags, AliExpress, Amazon New Releases, and Google Trends.
- Product Validation: Researched market trends, competitor activity, advertising creatives, product demand, and pricing to identify promising products for testing.
- End-to-End Product Testing: Selected and launched 10 products, managing the testing process and analyzing advertising performance to assess their commercial potential. None achieved profitability during the project.
- Shopify Store Development: Built and designed the online store independently, including product pages, product variants, website content, and supporting pages.
- Conversion-Oriented Design: Developed product descriptions, promotional offers, discounts, gifts, bundles, coupons, and customer support features, focusing on improving the shopping experience and purchase motivation.
- Brand Development: Created the store logo and established a consistent visual identity, including the color palette and overall design direction.
- Paid Acquisition: Set up and managed Meta advertising campaigns, created advertising creatives, and monitored key performance metrics, including CTR, ROAS, Break-even ROAS, CPM, and CPC.
- E-commerce Optimization: Integrated and configured Shopify apps to support store functionality, product presentation, and customer experience.
- Team Coordination: Managed one assistant and delegated operational tasks.

Tools: Shopify, Meta Ads Manager, Ecomhunt, PiPiAds, NicheScraper, Meta Ads Library, TikTok Ads Library, Google Trends, AliExpress, Amazon, Vitals, CJdropshipping, Canva, InShot, Photopea.

Project Outcome: The project was discontinued by the business owner due to insufficient funding. The owner expressed interest in working together again in the future.

Amazon Wholesale Researcher

from 08.2022 to 02.2023 (7 months)
FARANARIUM, Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)

Conducted product and supplier research for the US Amazon Wholesale market.

Key Responsibilities

- Researched potential wholesale products for the US Amazon marketplace.
- Analyzed product listings, sales performance, competition, and market opportunities.
- Used specialized research tools to evaluate product potential and support sourcing decisions.
- Collected, structured, and maintained research data in Google Sheets and Google Docs.

Tools: Seller Assistant App, Keepa, Seller Addon, ASINspector, AMZCalculator, Google Docs.

Sales Assistant & Waiter |

from 06.2022 to 08.2022 (3 months)
Retail Store & Restaurant, Кельменці (Готельно-ресторанний бізнес)

Worked in retail and food service after relocating to Kelmentsi. Gained practical experience in customer communication, service, and day-to-day operations.

Career Break

from 03.2019 to 06.2022 (3 years 4 months)
Parental Leave, Київ (Готельно-ресторанний бізнес)

Career break for childcare and family responsibilities.

Administrative, Accounting & Legal Assistant Roles

from 07.2016 to 09.2018 (2 years 3 months)
Various Companies | Kyiv, Ukraine, Дистанційно (IT)

Held several short-term and project-based positions, supporting accounting, legal, and administrative operations.

Key Responsibilities & Achievements

- Assisted with accounting operations and primary documentation.
- Supported legal and administrative processes.
- Prepared, organized, and maintained business documentation.
- Performed secretarial duties and coordinated routine office tasks.
- Reached the productivity level of an employee with three years of experience by the third month, working with primary documentation.

Education

Taras Shevchenko National University of Kyiv

Corporate finance, Київ
Higher, from 2010 to 2017 (7 years)

Master's Thesis: Venture Capital Funds

Additional education and certificates

Shopify Wizard 2.0 – VoodooEcom (Website Design, Meta Ads, Email & SMS Marketing)

2023

Shopify Store Building Guide – Nathan Nazareth

2022-2023

15-Day Challenge – David Sharpe (Affiliate Marketing & Email Marketing)

2023

72-Hour Challenge – John Montoya (Affiliate Marketing & Email Marketing)

2023

TikTok Organic Sales – Michael Bernstein

2023

Amazon Seller University

2022

Listing Optimization Course – V. Even (Amazon)

2022

Amazon Advertising Course – Oleksandr Nezhnyk

2021

PPC Beginners Course – Helium 10

2021

Amazon PPC Masters – Pavlo Khazanov

2021

IELTS Preparation – MBA Strategy

2015

Knowledge and skills

• System.io
• InShot
• SEO
• Canva
• Adobe Lightroom
• Zoho CRM
• Amazon
• Shopify
• Keepa
• Erank
• Marmalead
• Helium10
• MS Excel
• Meta ads
• Cj dropshipping
• Jungle scout
• Sellerboard
• Adobe Photoshop мінімально
• Jira базово

Language proficiencies

English — above average

Additional information

Core Skills

Product Management

- Product Discovery & Market Research
- Customer Needs Analysis
- Competitor Analysis
- Product Ideation & Concept Development
- Product Launch & Lifecycle Management
- Product Prioritization
- Data-Driven Decision Making
- Hypothesis Testing & Product Experimentation

E-commerce & Business Growth

- E-commerce Strategy & Development
- Shopify Store Management
- Etsy Marketplace Management
- Product Positioning
- Pricing & Offer Development
- Conversion Rate Optimization (CRO)
- User Experience (UX) Optimization

Analytics & Marketing

- Market & Trend Analysis
- Product Performance Analysis
- Digital Advertising Performance Analysis
- Meta Ads
- SEO & Keyword Research
- Customer Behavior Analysis
- KPI Analysis: CTR, CPC, CPM, ROAS, Break-even ROAS

Project & Team Management

- Project Planning & Execution
- Task Prioritization
- Cross-functional Team Coordination
- Designer & Assistant Management
- Agile Principles
- Scrum / Kanban Practices
- Workflow & Deadline Management

Tools

- Shopify, Etsy Shop Manager
- Google Sheets, Google Docs
- Meta Ads Manager, Meta Ads Library
- Marmalead, eRank
- Ecomhunt, PiPiAds, NicheScraper
- Keepa, Seller Assistant App
- Canva, InShot, Photopea, Midjourney
- Vitals, CJdropshipping

IQ140