Лілія

LILIIA SNAK
Digital Marketing Specialist

[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
Lviv, Ukraine
Ready to work remotely

ABOUT ME

Hey, I’m Liliia, a Junior Digital Marketer interested in creating strategies that help businesses reach and
understand their customers. I have a Master’s degree in Marketing from Lviv Polytechnic National
University and completed digital marketing training at Mate Academy. For my LA П’ЄЦ training
project, I researched the market and competitors, identified audience segments, and developed a
marketing strategy with proposed channels, a budget, and KPIs. I also worked on training campaigns in
Google Ads and Meta Ads and am familiar with Google Sheets, Canva, and AI tools. My experience in
customer service and online sales support has helped me understand customer needs and organize my
work. I’m looking forward to applying my analytical and creative skills to real projects and growing as a
digital marketer.

SKILLS

Digital Advertising: Google Ads, Meta Ads, campaign creation, keyword research, audience
targeting, campaign optimization
Social Media Marketing (SMM): Instagram, Facebook, content planning, audience engagement,
influencer collaborations, social media strategy
SEO: On-page optimization, keyword research, competitor analysis, basic link-building strategies
Analytics: Google Analytics, Meta Business Suite, performance tracking, campaign performance
analysis
Email Marketing: Campaign creation, A/B testing, email optimization, customer outreach
Copywriting: Engaging and persuasive advertising content creation
Market Research & Strategy: Research tools, trend analysis, audience segmentation
English - Intermediate (B1)

TOOLS
Google Ads, Google Ads Library
Google Keyword Planner
Google Analytics 4
Meta Business Manager
Meta Ads, Meta Ads Library
Microsoft Excel / Google Sheets
Social Media Platforms (Facebook, Instagram, LinkedIn, TikTok,)
Email Marketing Tools (SendPulse, Mailchimp)
SEO Tools (SEMrush, Ahrefs, Serpstat)
Graphic Design Tools (Canva)

PROJECT

Digital Marketing Specialist

Portfolio Project:
Responsibilities:
Conducted a comprehensive business analysis, including SWOT analysis, budget assessment,
market research, and competitor analysis.
Developed a customer acquisition strategy through Google Ads, Meta Ads, and SEO
optimization, creating targeted ad campaigns and keyword research.
Designed a retention strategy utilizing email marketing and remarketing to enhance customer
loyalty and increase conversions.
Created content marketing and social media plans, including a two-week content calendar and
engagement strategies.
Defined key performance indicators (KPIs) and set short-term business goals to track and
optimize marketing efforts.

EDUCATION
Lviv Polytechnic National University
Master’s Degree in Marketing
Graduated in 2025
Lviv Polytechnic National University
Bachelor’s Degree in International Economic Relations
Graduated in 2024

ADDITIONAL EDUCATION
Digital Marketing Basics course at Mate academy [link to certificate]