Dariia

DARIIA SHYLO
HEAD OF PR & SMM | DIGITAL PR & PARTNERSHIPS |
BRAND COMMUNICATIONS

[open contact info](look above in the "contact info" section) Ukraine · Open to Remote Opportunities
[open contact info](look above in the "contact info" section) Telegram: @Dasha_Shylo

PROFESSIONAL SUMMARY
Marketing and communications professional with 6 years of experience in brand development, digital
PR, social media marketing, and communication strategy, including 2+ years in the affiliate and
iGaming industry.
Experienced in building marketing projects from scratch and working across 30+ business niches in
B2B and B2C markets.
Specialized in brand communications, media relations, strategic partnerships, industry events, and
creative content development.
Hands-on experience managing end-to-end PR and SMM activities, coordinating external creative
teams, and supporting international brand visibility through media placements, collaborations,
industry awards, and conference marketing.

PROFESSIONAL EXPERIENCE
AFFPRO — Head of PR & SMM
April 2026 – Present

Lead PR, social media, and brand communications across AFFPRO's affiliate network and
advertising account services.
Initiated a communication strategy transformation, repositioning AFFPRO from a collection of
individual services into a unified brand ecosystem.
Manage industry media relationships and coordinate interviews, expert articles, brand features,
directory listings, and promotional placements.
Work with 20+ industry media outlets and platforms, including FB-Killa, RichAds, StatsDrone,
GBC Time, AskGamblers, Affpaying, and Lead Panda Media.
Coordinate approximately 10 partner content collaborations per month, covering partner
outreach, concept development, scripting, and production.
Plan PR and marketing activities around major international industry conferences, including
SiGMA, SBC Summit, Affiliate Leaders Summit, ICE, iGB, and Conversion Conf.
Oversee conference-related brand activations, collaborative content production, branded
merchandise, and partner gifts.
Coordinate award nominations and submissions for international industry programs, including
SiGMA Awards, Affiliate Leaders Awards, and European iGaming Awards.
Introduce UGC, AI-assisted creative production, episodic content formats, and expert-led
YouTube interviews.
Coordinate external SMM specialists, graphic designers, videographers, and motion designers.

CASHYARD — PR & SMM MANAGER
September 2025 – June 2026
Additional project-based support through October 2026

Affiliate Marketing | iGaming
Managed end-to-end PR, social media communications, content planning, and partnership
activities for an emerging affiliate program.
Organized a launch event, covering concept development, planning, production coordination, and
execution.
Developed creative concepts and scripts for episodic branded content, including a video series
inspired by La Casa de Papel.
Coordinated corporate videos, educational content, and seasonal marketing campaigns, including
Halloween and New Year activations.
Managed partner collaborations, industry event preparation, branded merchandise, and partner
gifts.
Oversaw content production, copywriting, publishing, and collaboration with external creative
specialists.
Coordinated graphic design, videography, motion design, and paid social advertising contractors.
Company achievement: CashYard received a Best Affiliate Program of the Year award in 2025,
less than six months after its launch, during my tenure overseeing PR and brand communications.

AFFPRO — SMM MANAGER
October 2024 – August 2025
Affiliate Marketing | iGaming

Developed social media strategies and content plans for affiliate marketing, media buying, and
related service brands.
Managed corporate Instagram, Telegram, and YouTube content.
Redesigned brand social media content and visual communication, introducing new Reels,
educational formats, and interactive campaigns.
Developed co-marketing collaborations and organic audience engagement initiatives.
Produced expert-led content, team-focused campaigns, and employer branding communications.

Key achievement: Increased the audience engagement rate to 5.53% ERR through content
optimization and collaborative campaigns.

MARKETING & SMM SPECIALIST
Earlier Career – October 2024
Affiliate Marketing | iGaming

Worked across 30+ business niches, including beauty, lifestyle, services, and other B2B/B2C
sectors.
Built social media and marketing projects from scratch.
Developed marketing strategies, creative concepts, brand content, and promotional campaigns.
Coordinated content production, photo and video shoots, and marketing activities.

CORE SKILLS
Digital PR & Media Relations · Strategic Partnerships · Brand Communications · B2B Social Media
Marketing · Affiliate & iGaming Marketing · Industry Events & Conferences · PR Outreach · Industry
Awards · Content Strategy · Creative Production · Influencer & UGC Marketing · Corporate
Communications · Contractor Coordination · AI-Assisted Content Production

TOOLS
Meta Business Suite · Meta Ads Manager · Google Ads · TikTok Ads · LinkedIn · Figma · Notion ·
ChatGPT · Claude

EDUCATION
Academician Stepan Demianchuk International University of Economics and Humanities
Management | Higher Education | 2018–2022

Professional Development: Marketing courses at Filatov, Genius Space, and SKVOT.

LANGUAGES
Ukrainian — Fluent
English — A2 (Elementary)

PORTFOLIO
Marketing Projects (2022–2024):
https://drive.google.com/file/d/17ydULJdvb6i6BmiEy-lKFnJKuTdt0l1n/view

AFFPRO SMM Case (2024–2025):
https://drive.google.com/file/d/1ptKpkuYBeV_rzMXRbkmGrio-62A3DB33/view