Iryna

Irina Keis
Content Operations Manager | SEO Editor & AI Content Creator
Chernihiv, Ukraine | [open contact info](look above in the "contact info" section) | tg: @irinakeis | [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section) | Shop: shokotua.etsy.com

SUMMARY
Content and SEO specialist with 2 years leading editorial operations at Traffic Connect: ran a team of ~10 freelance
writers, built content-type writing guidelines, and turned those guidelines into a Claude-based AI content skill
refined from client feedback. Also own SEO listings, market research and analytics for a family Etsy store (85
listings, Star Seller, 4.9 rating) and earlier SEO content operations. Fluent in English, Ukrainian, Russian.

RELEVANT CONTENT & SEO EXPERIENCE
Traffic Connect, Editor & AI Content Creator Sep 2024 - Nov 2026
Affiliate content websites in iGaming and sports betting
Authored content-type-specific writing guidelines for the writing team, which became the foundation for the
team's Claude-based AI content-generation skill.
Transitioned content production from freelancers to AI (Aug 2026 - Nov 2026): generated content with the
Claude skill and regularly tested and refined it based on client feedback.
Led a team of ~10 freelance writers and content project managers: ran the content plan, set deadlines and
tracked delivery.
Proofread and edited 20,000-30,000 words daily before CMS publication, and ran quality audits of published
content.
Optimized multilingual SEO content for affiliate sites.
SHOKOTUA (Etsy), family business, Co-founder & Operations Manager Dec 2024 - present
Built and optimized 85 SEO listings for handmade bags, hats and home decor made from upcycled denim and
hemp, supported by market research and listing analytics.
Grew the store to 225 sales and 88 reviews averaging 4.9 stars.
Earned Etsy Star Seller status (100% on-time shipping, fast response to buyers, rating 4.8+), owning customer
communication and day-to-day operations.
Traffic Kitchen (Genesis project), Freelance SEO Content Manager May 2020 - Nov 2020
Managed a team of freelance content writers for a content project of Genesis, a large product IT company.
Assigned writing tasks and tracked deadlines and progress in a shared Excel workflow.
Reviewed every article and gave writers detailed written feedback on quality, structure and SEO requirements.
Optimized content for search: keywords, meta titles and descriptions, subheadings and on-page structure.
Wrote documentation for writers, including content requirements and specifications for new content types.
MGID, Content Manager Mar 2019 - Apr 2020
Localized and published content across 11 locales (English, Spanish, Portuguese, Italian, Romanian, Russian,
Ukrainian, Hindi, Vietnamese, Indonesian, Thai), up to 25 content units per day.
Published and scheduled content in WordPress across multiple content types.
Researched trending topics with Google Trends to plan region-specific content, with a focus on Indonesia and
Vietnam.
Tracked site metrics including page views, load times and bounce rate.

OTHER PROFESSIONAL EXPERIENCE
Luxoft (DXC Technology), Bid Manager, Banking & Financial Services Presales Jan 2026 - Apr 2026
Contributed to 6 presales initiatives (RFP/RFI) for banks and financial institutions undergoing digital and legacy
modernization.
Coordinated cross-functional teams (delivery, architecture, business units) on proposals for core banking,
capital markets and financial services platforms.
Supported bid planning, proposal structuring, stakeholder communication and on-time submission
management.

Microsoft, Lisbon, AI Data Annotator (Ukrainian & English Speech) Apr 2021 - Sep 2024
Annotated 500 Ukrainian and English speech recordings daily with near-100% accuracy, producing training data
for Microsoft speech recognition models.
Co-authored peer-review QA guidelines in a focus group, standardizing how annotators checked each other's
work.
Moderated personal and harmful content in line with Microsoft 365 Information Protection & Governance
policies.
Elected member of the Worker Council, representing annotators' interests to management.
Teleperformance, Lisbon, Customer Support Representative (Expedia/Hotels.com) Sep 2020 - Mar 2021
ESL Teacher, China Sep 2014 - Jan 2018
Taught English to students of different ages and proficiency levels in China, adapting lessons for an international
environment.

SELECTED PROJECTS
Invoice Parsing Automation, Odoo ERP partner company, Belgium Oct 2025 - Nov 2025
Business Analyst & ML Engineer
Built a Google Cloud Document AI NLP model to automate invoice parsing (F1 score 0.93), designed the workflow in
Lucid and integrated it into n8n.
AI Solution for Automating Financial Reporting, TM ROCO (Belgian construction company) Jan 2025 - Feb 2025
Business Analyst & Product Owner
Defined the scope, gathered requirements and formed the development team for an AI solution automating
financial reporting to reduce errors.
My Feedback Coach, Microsoft Global Hackathon 2023 Sep 2023
AI/ML Engineer
Developed ML models in Azure Machine Learning and Azure OpenAI prompt strategies, deployed as an endpoint.
Top 20 of 200+ projects.

EDUCATION
Nova IMS (in partnership with Microsoft), Lisbon
Postgraduate Degree in Data Science and Enterprise Analytics
Chernihiv Polytechnic National University, Chernihiv
Master's Degree in Accounting

SKILLS
Tools: Claude, WordPress, Google Trends, Excel, n8n, Lucid, Google Cloud Document AI, Azure OpenAI
Competencies: SEO content operations; editorial QA and published-content audits; writing guidelines and content
templates; freelance writer management; AI content generation and prompt/skill iteration; multilingual content
(English, Ukrainian, Russian); marketplace SEO and listing analytics; cross-functional collaboration

LANGUAGES
English, Ukrainian, Russian (professional proficiency or above)

AWARDS & VOLUNTEERING
Mentorship, Microsoft for Startups Founders Hub: SEO optimization (01/2024 - 09/2024).
Tech for Good Badge of Excellence (02/2024): audited and tested a chatbot protecting asylum seekers' rights in
Ukraine for Charitable Fund Right to Protection.
Microsoft Global Hackathon 2023 finalist: My Feedback Coach, top 20 of 200+ projects (11/2023).
Mentorship, Tech To The Rescue: n8n automation of Telegram bot and Facebook Messenger workflows.
Volunteer, Nova Ukraine (US NGO), 2022 (3 months): annotated before/after satellite imagery of destroyed
buildings to help prioritize reconstruction; recruited 5 Microsoft colleagues (up to 100 images per person per
day).