Yelyzaveta

Liza Kucherenko
Copywriter

Professional Experience
Copywriter
HOS247 / ETAnow
April 2025 - December 2025 | Contract, Remote
Authored the entire ETAnow website, covering product, reseller, and service pages.
[open contact info](look above in the "contact info" section) Created blog content for 2 brands, tailoring tone and messaging for B2C (fleet owners) and B2B (resellers).
Optimized copy for SEO to increase organic traffic and lead generation.
[open contact info](look above in the "contact info" section) Supervised content strategy creation, updating content plans in line with ongoing performance analysis.
Reported on content performance metrics & content development initiatives on a bi-weekly basis.
My Portfolio

Copywriter
Whales Ventures
2021 – 2023 | Full-time, Remote
Languages Wrote copy for 8 websites and 120+ ads, reaching an 8.5K target audience.
Produced and edited 7+ blog posts monthly, increasing web traffic by 50% on average.
Created cross-channel social media content that attracted 3K+ new followers.
English - Native Ran email campaigns that raised lead generation by an average of 30%.
Russian - Native Collaborated with designers and project managers on high-quality, on-brand content for clients across Europe
& the US.
Ukrainian - Advanced Developed SEO and content guidelines to improve engagement and consistency.

Project Coordinator
Skills IDEST Brand Bureau
2020 – 2021 | Full-time, On-site
Web & Email Copy Conducted over 50 user interviews to create brand guidelines and TOV for clients in various niches (Automotive,
Hospitality, Food Service Industry, Sports, Health & Wellness, Education, and more).
Blog Content Contributed to the management of 11 projects while collaborating with cross-functional teams.
Social Media Coordinated vendors and organized online & offline meetings.
Ad Campaigns Managed team calendars & scheduling through Calendly, decreasing scheduling conflicts by 20% overall.
Generated & edited 100+ pieces of short and long-form content for clients, including social media posts, website
Proofreading / Editing copy, newsletters, presentations, product pages, and video scripts.
Style Guidelines
SEO & SEM Copywriter
Keyword Research Haka Media
Content Strategy 2020 – 2021 | Full-time, Remote
Produced over 10 articles monthly, increasing web traffic by 25% on average.
Developed, wrote, and edited newsletters, which were distributed to 3K+ customers nationally and
internationally.
Tools Produced web & social media copy for clients from 8 different domains (including EdTech, HealthTech, B2B &
B2C marketing, Crypto).
Designed tailored copywriting & SEO guidelines to utilize for content development.
WordPress
Google Suite Copywriter
Jira CANYON & Lorgar
ClickUp 2023 – Ongoing | Part-time, Remote
SEMrush Wrote product copy for website pages, including marketing descriptions, technical specifications, and feature-
focused content for accessory and gaming product lines.
Ahrefs
Created blog content, adapting tone and messaging to match brand voice and product launches.
Perplexity, Claude Prepared internal presentations and supporting content for cross-functional team use, helping align messaging
Grammarly and campaign direction.
Developed subtitles, scripts, and content plans for visualizer assets, ad videos, and other marketing materials.
Notion
Participated in team calls and content discussions to refine briefs, review drafts, and coordinate delivery across
stakeholders.

Education
Oles Honchar Dnipro National University
Foreign Languages and Literatures

FLEX Foreign Exchange Program
Missouri, USA