Максим

Maxim Vasuk
Head of Sales & Growth | B2B Business Development | AI-Enabled Sales Automation
Kharkiv, Ukraine (open to remote) · [open contact info](look above in the "contact info" section) · Telegram @maximbale · [open contact info](look above in the "contact info" section)

SUMMARY
B2B sales and business development professional with 7+ years selling software development services to international
clients. Moved from sales manager to Head of Sales at Argus Soft, where I was chosen to build and scale the sales
function. Grew an Upwork account from $0 to $100K in earnings with Top Rated Plus status and a 100% Job Success
Score.
I work across the full acquisition chain: ICP and market research, positioning, signal-based outbound, discovery,
proposals and closing. I now apply the same approach to eCommerce, finding where Shopify stores lose buyers, and I
build n8n and AI-agent workflows that take repetitive research and lead handling off the sales process. I test new
channels and niches in small batches, drop what does not work and automate what does.

EXPERIENCE
Argus Soft · Kharkiv, Ukraine Sep 2021 – Present
Software development company providing outstaff engineers (Node.js, React, Vue, PHP/Laravel, Symfony) and
outsource projects.
CRO & Ecommerce Consultant Aug 2026 – Present · Remote
Audit Shopify and eCommerce stores to find where existing traffic turns into lost sales: product pages, mobile UX,
offers, trust signals, cart and checkout.
Built the lead-capture system for a CRO audit offer: website form, lead storage and an n8n workflow that sends each
request (site, problem, email, LinkedIn) to Telegram with a tracked status.
Built a signal-based prospecting process for eCommerce brands: platform and ICP validation, decision-maker research
and a specific CRO observation for each company before outreach. One run produced about 200 verified opportunities
after deduplication; in one niche only 29 of 259 companies met the criteria.
Head of Sales May 2023 – Aug 2026 · Hybrid
Promoted to build, run and scale the sales function as the company grew its team.
Sold outstaff engineering at an average margin of about 70% per engineer, with contracts lasting about 8 months on
average.
Sold outsource projects including a large banking application, a document-management platform for the European
market, a mobile app for medical staff and a premium taxi platform (separate client and driver apps).
Grew an Upwork account (mainly design services) from $0 to $100K in earnings, reaching Top Rated Plus and a 100%
Job Success Score.
Built outbound on LinkedIn (Sales Navigator, Expandi) and email (Snov.io): ICP and decision-maker research,
personalized messaging, follow-up sequences and CRM stages from first contact to proposal.
Business Development Executive Sep 2021 – May 2023 · On-site
Sourced and qualified clients for web, UX/UI and eCommerce development through LinkedIn and email outreach to
founders and business owners.
Ran discovery with prospects and prepared project scopes and proposals together with the delivery team.
Hilditönn · Kharkiv, Ukraine Mar 2019 – Aug 2021
Manager of Sales
First sales role: outreach to potential clients, lead qualification and moving deals through the sales process.

SKILLS
Sales & business development: B2B and IT services sales, outstaff and outsource deals, Upwork sales, outbound
(LinkedIn, email), ICP and market research, discovery, proposals, negotiation, pipeline management
Growth & eCommerce: CRO audits, customer journey and checkout analysis, positioning and offers, growth
experiments
AI & automation: n8n workflows, Telegram bots, AI agents for research and lead generation, Claude, ChatGPT and
Gemini for research, qualification and copy
Tools: LinkedIn Sales Navigator, Expandi, Snov.io, Crunchbase, Clutch, Upwork, Pipedrive

EDUCATION
National Technical University "Kharkiv Polytechnic Institute"

LANGUAGES
Ukrainian (native) · Russian (C2) · English (B1)