Марія

MARIIA SHEKERA
DIGITAL MARKETING SPECIALIST
[open contact info](look above in the "contact info" section) Telegram [open contact info](look above in the "contact info" section) LinkedIn Kyiv, Ukraine

PROFILE
Digital Marketing Specialist with hands-on experience in Google Ads and Meta Ads, backed by a full-cycle portfolio project for the Silpo
supermarket chain. Skilled in campaign setup and optimization, audience targeting, creative development, and analyzing key metrics
such as CTR, CPC, CPA, and ROAS. Completed courses in Google Search Advertising, Google Display Network, Meta Ads Marketing
Strategy, SEO, and Market Research. Currently pursuing a Bachelor’s degree in Business Organization Management at Kyiv National
Economic University. Upper-Intermediate English (B2). Analytical, detail-oriented, and motivated to keep growing in digital marketing.

SKILLS
Marketing Strategy and Market Research
Search Advertising in Google Ads, Google Display Network, Meta Ads
PR, SMM, Content Marketing, SEO, Influence Marketing / Event Marketing
SimilarWeb, Semrush, Serpstat, Jira
Knowledge of SDLC, Waterfall, Agile concepts (Scrum, Kanban)
Communication and Stress Management
Languages: English (B2), Polish (B1), Ukrainian (native speaker)

PORTFOLIO PROJECT

Digital Marketing Strategy for Silpo
Conducted market, competitor and audience analysis; defined KPIs and allocated a multi-channel budget
Built Google Search, Google Display Network and Meta Ads campaigns
Developed an SEO strategy with a semantic core and on-page briefs, plus a content plan for the blog, TikTok and Instagram
Designed email marketing and remarketing strategies for customer retention
link to the presentation

WORK EXPERIENCE

Adidas 01.04.2026 - 28.09.2026
Administrator
Analyzed sales performance and key store metrics to identify areas for improvement.
Monitored customer needs and purchasing behavior to improve the customer experience and support sales growth.
Tracked team KPIs and contributed to achieving sales targets.
Organized daily team operations, delegated tasks, and monitored their completion.
Worked with internal systems and reports, ensuring accuracy and attention to detail.
Communicated with customers and resolved challenging situations, developing strong customer-oriented communication skills.
Ensured compliance with brand standards and maintained effective product presentation in the store.

EDUCATION
KYIV NATIONAL ECONOMIC UNIVERSITY 2025 - current
B.A. in Business Organization Management - Part-time study

MATE ACADEMY IT COURSES 2025 - 2026
Certifications: Search Engine Optimization, Meta Ads (Facebook, Instagram), Search Advertising in Google Ads. See all here.