Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/2350962

Work experience

Head of brand management department

from 05.2020 to now (4 years)
Citrus.ua, Kyiv (Retail)

Head of Marketing

from 02.2019 to 05.2020 (1 year 3 months)
Slinex Technology, Kyiv (IT)

Manage marketing budgeting & planning processes
Define strategic vision for company and oversee implementation of strategy - including digital and performance marketing, events and PR
Planning the use of media channels for 360-campaign
Manage marketing team (copywriter, designer, content manager)
Stay up-to-date on industry trends and incorporate best practices into our marketing operations
Working in line with brand values & scripts
Working with Business Development, Sales Department, legal and reporting documents, conducting financial statements

Marketing & Channel Manager

from 10.2014 to 08.2015 (10 months)
Coca-Cola Hellenic Group, Kyiv (Food industry)

Work in close cooperation with company clients & customers to grow up brand awareness
Recruit and collaborate with opinion leaders and brand influencers
Defined marketing activities that drove revenue, sales and market share. During this time brand sensitivity increased 4 % to same period last year
Set Key Performance Indicators, evaluate and measure current processes for efficiencies. Implemented global strategies that had viral effect in Ukraine: http://bit.ly/1GoqM9A
Developed Advertising & Promotion strategy and annual Business Plan
Collaborated on Point of Sale materials and equipment with Head of Design according to accordance with company standards
Implemented Significant Digital expansion to drive brand awareness including pop up-advertise on client's sites (Domino's Pizza, McDonalds, etc.), PR-articles for magazines, Facebook activities
Own and manage channel budget
Market, trend, competitive, channel analysis and research
Managed merchandising team to ensure efficient completion of daily tasks

Trade Marketing Manager (Luxury spirit brands)

from 11.2011 to 06.2014 (2 years 7 months)
Diageo, Kyiv (Food industry)

Supervise marketing activities according to annual plan in Modern Trade
Coordinate events and visibility campaigns, executed according to Merchandising standard
Ensure that all projects and activities were aligned with distributors' aims
Develop and produce POS materials, equipment (display, additional places) for Modern Trade/Hospitality
Create and implement Customer loyalty and motivation programs
Lead "Consultants" project in 6 cities
Interact in high way with distributor for best expanse and an image support of Diageo in Ukraine

Group Brand Manager (Luxury spirit brands)

from 11.2011 to 06.2014 (2 years 7 months)
Diageo, Kyiv (Food industry)

Lead and maintain the execution of brand strategy development
Create and manage local events and activities, leveraging local alliance platforms and partnerships, as well as national and global partnerships where relevant
Networking with opinion leaders
PR & Media penetration
Customer marketing's program follow up;
SWOT analyze reports/updates of all activities results
Manage team - Brand Ambassador, Bar Manager, 20 consultants
Own budget to ensure programs are executed within budget guidelines

Marketing Specialist

from 02.2008 to 09.2011 (3 years 7 months)
LLC “Procter&Gamble Ukraine”, Kyiv (Food industry)

Compose promo activities' brief according promo needs
Control the placement of organization advertising, branding and liaises with advertising agency (BTL, ATL, PR) to develop ideas and campaigns
Provide analyses' reports for Sales & Marketing Team

Education

Academy of housing and communal services

Economic, Kyiv
Higher, from 2004 to 2010 (5 years 5 months)

Additional education and certificates

Eastern Europe Key Account Master Class, Warsaw, Poland

2012

Whiskey Spirit shortcut education, Scotland

2013

Business coaching school “The Diageo Way of Brand Building”

2013

Academy of Internet Marketing “WebPromoExperts”

2017, 3 months

Knowledge and skills

Language proficiencies

• Ukrainian — fluent
• Russian — fluent
• English — above average
• German — beginner

Additional information

Resourceful Manager driven to boost company revenue and the value of company goodwill by driving brand awareness and positive perception in the marketplace.
12 years of trade and promotion campaign experience; 8+ years of management experience in brand development and marketing.
Track record of successfully creating and implementing brand programs, including global liquor, luxury, hospitality and consumer products brands.
Demonstrated success adapting global products for local markets.
Proven ability to adapt to multicultural and multinational environments including Europe and Asia

Achievements:
~$150k of saving for company thanks to strong negotiation skill and good cooperation with partners
Bring an award "Best execution of Modern' trade's channel activities Eastern Europe" for company and country of EMEA in 2013
Appreciated "Best worker of Marketing Department" in 2012
Promoted to Group Brand Manager in 2014
Merchandising Standard develop
Brand book creation

Areas of expertise:
- Brand Management
- Brand Development
- Marketing Strategy
- Digital Strategy
- CRM
- B2B
- Market Analysis
- Competitive Analysis
- Budgets
- Marketing Communications
- Advertising
- Cross-functional Team Leadership
- Training

Additional information:
- Thrive in international working environments
- Driver’s license (cat. B, A, A1)
- Willing to embark on business trips or be relocated to other cities or countries

Personal Qualities:
Friendly, hardworking, adaptable and positive; mission-driven, open-minded, strong analytical skills, experienced with multinational environment with proven ability to adapt to new cultures and location.