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Work experience

Head of Product management department

from 08.2014 to now (9 years 8 months)
Witex Ukraine, Киев (Wholesale, distribution, imports, and exports)

"Witex Ukraine" is the leader on market of flooring. More than 30 European suppliers, sales in the biggest DIY stores, chain of franchise shops "Hata Laminatu", more than 200 dealers around Ukraine, assortment +10.000 SKUs.

Responsible for management of Product Department (4 subordinates)

- Long and short term business planning of responsible categories
- Pricing strategy
- Defining assortment strategy
- Full-cycle of planning, budgeting, purchasing, distribution, sales in three distribution channels (retail, wholesale, internet)
- Negotiations with key customers and suppliers
- Development and implementation of products' marketing activities
- Consideration and upgrading of commercial agreements and trade conditions
- Fulfillment of planned targets on margin, turnover and stock rotation
- Development, adaptation and implementation of the trade marketing rules
- Analyzing market trends and competitors' activity, taking part in specialized exhibitions


Achievements:

- Introduction of new product line with 30% growth each year
- Annual sales and profit increase +10-15%
- Conducted numeral product presentations in head office and regions
- Implemented pricing and trade equipment effectiveness system
Implemented Agile management principles to Department's operations

Head of Sales and Marketing Department

from 05.2013 to 06.2014 (1 year 1 month)
Ukrainian Organic Resources, Kiev (Manufacturing of fertilizers)

Reason to leave: Closing of the Company
- Creation of Product strategy
- Market, competitors analyses
- Searching for new customers
- Negotiations, conclusion of contracts
- Budgeting
- Coordination of products certification
- Coordination of scientific works on product development and tests

Achievements:
- Formulation of price and marketing strategy for 4 products
- Customers list (Middle East, China, Africa, Eastern Europe)
- Futures contracts conclusion
- Making and getting approval of Project's business plan

Head of Digital Products Department

from 11.2012 to 05.2013 (6 months)
Mobilochka (Retail)

Reason to leave: sale of the Company to Allo

- Managing the department on several product categories (laptops, tablet PCs, digital cameras, memory cards, USB memory) (3 subordinates)
- Defining assortment strategy
- Full-cycle of planning, budgeting, purchasing, distribution, sales in three distribution channels (retail, wholesale, internet)
- Pricing strategy
- Development and implementation of products' marketing activities
- Managing the assortment matrixes within entrusted product categories
- Consideration and upgrading of commercial agreements and trade conditions
- Fulfilment of planned targets on margin, turnover and stock rotation
- Development, adaptation and implementation of the trade marketing and presentation principles
- Analysing market trends and competitors' activity

Achievements

Market share growth:

- Tablet PCs +90%

- Laptops +15%

- Digital cameras +15%

Increase of profitability for all the product groups from +2- +10%
Raise of marketing funds +50%

Senior Category Manager

from 12.2010 to 10.2012 (1 year 10 months)
Foxtrot (Retail)

Responsible for management of digital products:
- Memory Cards
- USB Drives
- External HDDs
- Personal Audio
- Digital Frames and Portable DVDs
- Digital Products sales in Moldova stores

- Full-cycle of planning, budgeting, purchasing, distribution, sales in three distribution channels (retail, wholesale, internet)
- Managing the assortment matrixes within entrusted product categories
- Development, adaptation and implementation of the trade marketing and presentation principles
- Development and implementation of products' marketing plan
- OEM brand orders coordination (product, price, quantity)
- Consideration and upgrading of commercial agreements and trade conditions
- Market and competitors analyses

Total category turnover - appr. USD 10 mln.

Achievements:
Market share growth +10%
Implemented new layout for memory cards and USB
Introduced several new brands to company's portfolio
Profit growth +30%
Initiated creation of product learning system for stores' staff

Buyer

from 08.2009 to 05.2010 (9 months)
Foxtrot (Retail)

Responsible for purchases of photo, video, personal audio products, memory cards

Functions:

- Purchases planning
- Budgeting
- Prices, commercial conditions negotiations, choosing optimal suppliers
- Supplier relationship management
- Stock flow control

Buyer

from 08.2008 to 07.2009 (11 months)
Metro Group Buying (Retail)

Reason to leave: Closing of the Company

Responsible for negotiations with Top 50 suppliers of the following departments:

-Brown Goods (TO 2008 – 284 mln. UAH, biggest suppliers: Yugkontrakt, Datalux)
-Do It Yourself (TO 2008 – 191 mln. UAH, biggest suppliers: Kaercher, Mobil through distributor, TNK through distributor, Robert Bosch, Onduline, Castrol)
-Seasonal (TO 2008 – 70 mln. UAH, biggest suppliers: Agros Holding, Altsest, Gardena)
-Sports (TO 2008 – 40 mln. UAH)

Functions:

- Carry out category meetings to coordinate Group’s policy for each supplier;
- Negotiations with suppliers on bonuses, opening money, marketing activities based on Group’s plans for development, supplier assortment, performance, stock rotation, discussion contract terms and conditions;
- Cooperation with Sales lines category managers to meet planned targets;
- Price checking;
- Supplier relationship management;
- Looking for new suppliers;
- Database analyses.

Software knowledge: MMS (Merchandise Management System - internal software of Metro Group), MDW (Master Data Warehouse – program for analyses of sales, stocks, suppliers’ performance etc.), MS Office

Senior Product Manager

from 10.2002 to 07.2008 (5 years 9 months)
Saturn Home Appliances (Home Appliances import and sales)

Audio/video products: CRT TVs (annual turnover about USD 10 mln.), LCD TVs, DVD players, home theater systems, home theater speakers, audio products (annual turnover about USD 1 mln.), scooters (annual turnover over USD 3 mln.)

Managed buying for the following brands:
Audio/video: Saturn, Grol, Honda
Motorcycles/scoters: Defiant
Agriculture equipment: Defiant

Functions:
- keeping full assortment of products in warehouses
- purchases planning
- collaboration with suppliers to get better payment and shipment terms
- buying prices negotiation
- enhancement quality of products
- find new prospective products and suppliers
- manage purchasing department subdivision with 3 persons
- analysis of market trends
- suppliers selection
- products range development according to marketing and sales department data
- spare parts supply



Implemented own projects:
New products line: TV sets, DVD players, radio clocks, home theater systems, scooters, agriculture equipment

The projects included: seeking suppliers, evaluation of products quality and technical characteristics, dealing with suppliers on prices adjustment, product’s design, transportation, payment terms etc.


Region of specialization: South East Asia (China, Hong Kong, Taiwan).

Continually took part in Fairs:
CECF (Chinese Export Commodities Fair), Guangzhou, China
HK Electronics, Hong Kong, China
IFA, Berlin, Germany

Education

Donetsk State University

Poilitacl Science, Donetsk
Higher, from 1994 to 1999 (4 years 8 months)

Knowledge and skills