Tetyana
PR Director, Head of Marketing
- Employment:
- Full-time.
- Age:
- 40 years
- City:
- Kyiv
Contact information
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Work experience
Head of Marketing
from 06.2020 to 07.2023
(3 years 1 month)
Group of Fintech companies (NDA), Київ (IT)
— Developing and executing successful Marketing and PR campaigns that support the
company’s business goals and targets
— Process management of the marketing department
— Formation and implementation of the marketing budget
— Working out the customer journey map and determination of effective marketing channels to
attract customers
— Forming a content strategy for the project (SEO copywriting, Email-marketing, SMM)
— Organization of brand events and company participation in exhibitions, including
international ones
— Competitors’ analysis, market research
— Organizing the participation of the company’s speaker in press conferences, reputation events
— Implementing CSR and corporate reputation projects
— Providing Anti-Crisis Communications
— Build relationships with key media to increase brand visibility, drive positive coverage and attract sought-investment targets
PR Team Lead
from 04.2019 to 05.2020
(1 year 1 month)
Moneyveo, Київ (Фінанси, банки, страхування)
- Creation and implementation of the company's PR strategy
- Management of turnkey reputation projects
- Generation of information drives, content creation
- Anti-crisis communications, response to negative information and black PR
- Preparing speakers for public speaking, developing a personal brand of spoken person
- Organization of press events
- Communication with the third sector, associations (GR)
- Maintaining internal communications, developing the HR brand of the company
PR Manager
from 07.2017 to 03.2019
(1 year 8 months)
Lucky Labs, Киев (IT)
- Organization and holding of image events, including CSR
- SMM, Content generation
- Building a positive reputation for the company
- Anti-Crisis Communications
Press Officer Specialist
from 04.2015 to 09.2016
(1 year 5 months)
Киевская облгосадминистрация, Киев (Державні організації)
- Political PR, building the official's personal brand
- Participation in information and PR campaigns during the election period
- Organization of press events, participation in the manager's business trips, media support
Education
Ужгородський національній університет
Журналістика, Ужгород
Higher, from 2000 to 2005 (5 years)
Language proficiencies
English — average
Additional information
Розглядаю тільки дистанційний формат роботи
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