Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/2855207/

Work experience

Head of product

from 03.2021 to now (5 years 8 months)
airSlate, Remote (IT)

* Product Development & AI Marketing Automation
- Initiated and led the development of an AI/ML-powered marketing automation platform from 0→1, translating fragmented marketing operations and proprietary data into a scalable product ecosystem.
- Designed the platform architecture across competitor intelligence, keyword discovery, content generation, landing-page production, SEO deployment, PPC campaign creation, and performance feedback.
- Led the development of 15+ interconnected services supporting automated analysis of 800K+ competitor pages, millions of keywords, and large-scale content production.
- Developed MCP infrastructure enabling AI-agent interaction with platform capabilities and integration into agentic workflows.

* Product Growth & Experimentation
- Owned website development and top-of-funnel optimization for SignNow, SignNow API, and SignNow Academy, supporting acquisition across B2B and B2C customer journeys.
- Led 200+ A/B tests covering registration, conversion, payments, UX, pricing, trust, and website experience.
- Increased monthly account creation by 8.13× and traffic-to-registration conversion by 3.01× through direct funnel optimization.
- Increased organic traffic by 40% through website and acquisition optimization.
- Identified Power Users as a key customer cohort and developed initiatives across lifecycle communication, email campaigns, product marketing, pricing, payments, and customer trust.

* Web Development Leadership
- Built and led a 40-person web development organization, consolidating development teams and establishing unified engineering processes.
- Optimized legacy codebases, reduced technical debt, and introduced improvements across Core Web Vitals, PageSpeed, accessibility, frontend/backend architecture, and development workflows.
- Unified development processes across five project teams, creating the foundation for a standardized product platform scalable across multiple existing SaaS products and potentially external customers.
- Led development of a new website/product engine designed to replace fragmented legacy marketing infrastructure.
- Migrated legacy websites to the new platform and improved PageSpeed from 71 to 87 points, contributing to: +10.71% registration conversion +18.3% website payment conversion;
- Established reusable product architecture, components, templates, design systems, and services that enabled rapid deployment across multiple SaaS products.

Product manager

from 05.2019 to 05.2020 (1 year)
M42 Marketing Agency, Kyiv (Marketing, advertising, and PR)

- Operated a digital marketing agency serving French customers and technology-driven businesses.
- Conducted 200+ UX and conversion audits of client e-commerce stores and delivered tailored recommendations, increasing client conversion rates by 15.1% on average.
- Produced 150+ marketing videos end-to-end, including scripts, graphics, and all supporting digital assets.
- Managed distributed development and outsourcing teams, overseeing recruitment, resource allocation, delivery, and performance.
- Led production of marketing landing pages and digital assets while establishing scalable operational processes.

Product manager

from 07.2017 to 04.2019 (1 year 10 months)
Weblium, Kyiv (IT)

- Led product development for a SaaS website builder, coordinating product management, business analysis, UX/UI, development, and a multidisciplinary organization of 50+ employees.
- Created 150+ unique wireframes for website prototyping in Draftium, 1,000+ reusable design blocks for Weblium, and 500+ website templates used to build and launch 200+ customer websites generating 30,000+/month of combined traffic.
- Led development of Draftium, which reached #1 Product of the Day and #2 Product of the Week on Product Hunt.
- Owned product requirements, information architecture, user flows, UI components, and parallel development streams, aligning product, design, engineering, and business objectives.

CEO & IT Project Manager

from 06.2016 to 06.2017 (1 year)
WEB-Studio "Effekt" (http://effe.kt.ua/), Kyiv (IT)

- Established and managed the IT function and web development operations within KT Ukraine.
- Developed a custom B2B e-commerce platform for wholesale ordering by distributors, contractors, and business partners.
- Managed development teams of up to 10 people and owned the product lifecycle from business requirements and UX/UI through development, QA, deployment, and optimization.
- Introduced structured development processes using Jira, GitHub, planning, budgeting, documentation, and release management.

Product owner

from 09.2015 to 06.2016 (10 months)
Grain Store Ukraine Group, Kyiv (Construction, architecture, interior design)

Led development of a Microsoft Dynamics CRM platform, including requirements, workflows, dashboards, and telephony integrations.

Product manager

from 01.2015 to 03.2021 (6 years 3 months)
Stroks. Fertility Assistance, Kyiv (Consulting, accounting and auditing)

Led digital product development and online acquisition, managing external developers, designers, and contractors.

Product owner

from 01.2014 to 09.2015 (1 year 9 months)
Global Alliance for Health and Social Compact, Kyiv (Medicine, pharmacy)

Owned requirements and backlog for an Enterprise Service Management (ESM) platform supporting centralized workflows, approvals, and reporting, as well as the corporate website development process.

Digital marketer

from 09.2013 to 01.2014 (5 months)
Niko, Kyiv (Publishing house, printing)

Transformed the company website into an e-commerce platform, achieving approximately 2× growth in website-generated sales.

Business development manager

from 09.2012 to 09.2013 (1 year)
Kyiv Ballooning Society, Kyiv (Show business, art and entertainment)

Developed two company websites, launched PPC acquisition, and built partnerships to expand online sales.

Business Process Reengineering Manager

from 12.2010 to 05.2011 (6 months)
Ukrainian Medical Union, Kyiv (Medicine, pharmacy)

- Development of schedule of the project;
- The organization of work of the project team (distribution of tasks, motivation, control - intermediate and final results);
- Carrying out diagnostics and the construction of models of business processes;
- Designing process models from "as it is" to "how it should be";
- Analysis of efficiency of processes.

Education

Kiev National Economic University

Small Business Management, Kiev
Higher, from 2008 to 2013 (5 years)

Additional education and certificates

The course of project management methodology PRINCE2

2014

Training "Successful manager"

2013

Training "Sales are inevitable"

2013

English language courses "Runov School"

2010

Google AdWords Academy

2016, 3 months, Certificate

Специализированная литература "Тестирование dot COM"

2015

Basics of Java

2015, 3 monthes

Google Developers Launchpad

2018, 1 тиждень

Knowledge and skills

• Управление персоналом
• Организаторские способности
• Управление проектами
• Копирайтинг
• Контекстная реклама (Сертификат Google Adwords)
• IT Project Management
• Аналитика кампаний
• B2B-продажи
• Практический опыт успешных продаж и взаимоотношений с клиентами
• Product management
• Leadership
• Team management
• Management of CRM

Language proficiencies

• Ukrainian — fluent
• English — advanced
• French — beginner

Additional information

Portfolio: https://docs.google.com/document/d/1sMm4HwwQRcfvgVsuFeNvNpdHh8sYjski9s93fwHK5bk/edit?usp=drivesdk

More than 8 years of experience on more than 30 different projects, including websites, web applications and CRM systems. 2 global products with several awards on ProductHunt.com, including "Product of the Year 2018" (Design tool) and two "Product of the Day" labels. Experience in managing up to 70+ people, including outsource staff. Excellent understanding of principles and key points of management, focus on results and compliance with deadlines. Main responsibilities: business process reengineering and production flow organization.