Svitlana

Digital Marketing Specialist

Employment type:
full-time
Age:
37 years
City:
Lviv

Contact information

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Work experience

Project Manager (Digital Marketing)

from 09.2023 to now (3 years)
adhoq.io, Львів (Маркетинг, реклама, PR)

• preparing and launching various projects (transfer of all company processes into Jira, Meta Ads project, inhouse offers, freemium website project, API traffic project);
• preparing the internal landing pages for advertising from design to development.

Business Development Manager (Digital Marketing)

from 11.2021 to 08.2023 (1 year 10 months)
adhoq.io, Львів (Маркетинг, реклама, PR)

• getting advertising offers from the advertisers;
• negotiating with the advertisers regarding the best prices for the company;
• checking monthly numbers and sending the invoices;
• monitoring the performance of the campaigns and checking KPIs.

Online Marketing Analyst, Mediabuyer, Google Ads Specialist

from 06.2020 to 10.2021 (1 year 5 months)
adhoq.io, Львів (Маркетинг, реклама, PR)

• preparing, launching and monitoring of Google Ads Search campaigns;
• analyzing data and KPIs with Google Analytics, MS Excel and internal tools;
• copywriting, optimization and preparing of reports;
• creating and managing the landing pages.

Online Advertising Specialist - Customer Service Representative (Ukrainian market)

from 12.2019 to 05.2020 (6 months)
Majorel Polska, Інші країни (Маркетинг, реклама, PR)

• Google Ads/Google Analytics/Google Tag Manager/Google Merchant Center consultation;
• handling customers' requests;
• resolving customers' issues via email, chat, phone;
• Search/Display/Smart/Video/Shopping campaigns setup and optimization.

Customer/Technical Support Operator (English speaking market)

from 06.2015 to 09.2016 (1 year 4 months)
TemplateMonster.com, Львів (IT)

•clients consultation via chat and ticket system;
•clients assistance regarding purchasing web site HTML/CSS/JS/PHP-based templates as well as CMS and e-commerce templates (WordPress, Joomla, Drupal, WooCommerce, VirtueMart, PrestaShop, Magento, OpenCart, osCommerce, ZenCart, Shopify), their installation on the hosting server (GoDaddy, HostGator, BlueHost) and further customization;
•selling the templates and special offers to the clients;
•tutorials writing in order to help customers work better and effectively with the company templates;
•submitting bugs and issues via JIRA system.

Web Application Developer - Trainee

from 09.2013 to 09.2014 (1 year)
Global Reach Internet Productions, Інші країни (IT)

• software code development using HTML, CSS, JavaScript, jQuery, ColdFusion;
• database design (SQL/MySQL);
• development and implementation of CMS and UI;
• development and content update of web applications based on requirements documents and specifications;
• maintaining, modifying and debugging web applications code;
• development and implementation of information systems security plans;
• product development testing.

Ukrainian State University of Finance and International Trade

from 03.2011 to 06.2012 (1 year 4 months)
Secretary - Department of Information Technology, Київ (Освіта, наука)

• answering phone calls;
• making, checking and correcting the curriculum;
• technical design and computer typing of curriculum and other educational materials, annual and long-term work plan of the department;
• coordination all kinds of studies;
• preparing employment contracts and other documents;
• management of business documents;
• participating at the meetings of the department and writing minutes of the meetings;
• writing work reports of the department;
• interacting with deaneries, educational and methodological center and other departments that provide studying process in the university;
• acceptance of the university entrants’ documents.

Education

Algebra University College

Digital Marketing and Visual Design, Zagreb, Croatia
Higher, from 2018 to 2019 (1 year)

Erasmus programme (2 semesters)

Akademia WSB

Information Technology Project Management, Dąbrowa Górnicza, Poland
Higher, from 2017 to 2019 (2 years)

Master's degree

Ukrainian State University of Finance and International Trade

Systems and Methods of Decision Making, Kyiv, Ukraine
Higher, from 2011 to 2012 (1 year)

• Specialist's degree
• Graduated with Honors
• Specialist thesis titled “Model of the financial structure of a commercial bank for educational situation centre”

Ukrainian State University of Finance and International Trade

Computer Science, Kyiv, Ukraine
Higher, from 2007 to 2011 (4 years)

• Bachelor's degree
• Graduated with Honors

Additional education and certificates

2011, 2 weeks

2011, 2 months

2016, 3 months

2018, 6 months

Language proficiencies

  • English — advanced
  • Polish — above average
  • Ukrainian — fluent

Additional information

Digital marketing, online advertising, marketing analytics, CMS/E-commerce

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