• PRO

Марія

PR-менеджер

Employment type:
full-time
Age:
33 years
City:
Kyiv

Contact information

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Work experience

Менеджер з комунікацій

from 11.2023 to now (1 year 9 months)
Kyifornia, Київ (Маркетинг, реклама, PR)

Designed and implemented communication strategies for social campaigns
involving international organizations, global foundations, and government bodies.
• Built and nurtured relationships, leading joint projects with government bodies, businesses, media outlets, and influencers across TikTok, YouTube, Instagram, and Telegram.
• Developed comprehensive tender communication plans aligning with organizational objectives.
• Oversaw the lifecycle of creative communication projects from concept to
execution, driving innovation and achieving measurable results.
• Strengthened company and client brands through strategic initiatives, enhancing market presence and reputation.
• Managed relationships with external vendors to ensure top-quality deliverables and timely project completion.
• Created engaging materials for campaigns, including press releases and marketing collateral, targeting diverse audiences.
• Produced data-driven reports analyzing campaign performance and providing actionable insights.

PR-manager

from 05.2020 to 01.2023 (2 years 8 months)
SpetsTechnoExport, Київ (Державні організації)

• Strategic planning for advertising and campaigns
• Establishing communication channels establishing with national and foreign media
• Crisis management in PR
• Organization of events, including press conferences and exhibitions. Hands-on experience in social media channel management
• Creating and managing the company's marketing collaterals: brochures, handouts, direct mail brochures, promotional videos, photographs, official letters, document translations, including technical translations (English, Spanish)
• Professional skills in social media environment analysis
• Development of marketing materials: media kits, brochures, catalogs, one-pagers
• Producing speaker content for various events
• Participation in the international exhibitions

PR-manager

from 08.2019 to 05.2020 (9 months)
The Oleksandr Dovzhenko National Centre, Київ (Державні організації)

• Writing and proofreading press releases
• Managing the digital channels of communication, including website editorial and social media
• Measuring and providing reports on each PR campaign
• Planning, implementing and managing public relations programs
• Creative copywriting
• Preparation of photo reports at events and for social media channels
• Designing and reviewing online content for media announcements and media kits.
• Monitoring corporate image ensuring it’s compliance with company mission
• Checking and managing third-party content produced for website and social media channels
• Building long-term relationships with all relevant stakeholders and media
• Helping in designing and reviewing a variety of promotional and marketing materials

Senior Managing Editor

from 01.2014 to 08.2019 (5 years 7 months)
Media Info Resource Information Agency, Киев (Media)

Managing editorial team, writing and proof-reading articles as a journalist, photo correspondent in the parliament of Ukraine, overseeing the agency's info policy, active involvement in PR activities of the agency. Managing the digital marketing efforts of the agency, including website editorial and content strategy

Education

Academy of Fine Arts and Architecture, Kyiv

Bachelor's degree, Art History, Criticism and Conservation, Київ
Higher, from 2013 to 2018 (5 years)

Bachelor's Degree in Fine Arts, 5-year part-time study, credit score: 240 ECTS

Taras Shevchenko National University of Kyiv

Master's degree, International Law and Legal Studies, Киев
Higher, from 2008 to 2014 (6 years)

Complete higher education in the specialty "International Law", obtained the qualification of International Lawyer, Interpreter from Spanish, Junior Researcher in International Law

Additional education and certificates

Complete course of Viktor Maruschchenko Photography School

2015, 1 year

PR management - Laba

3 місяці
Certificate

Knowledge and skills

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Premiere Pro
  • Adobe Lightroom
  • Canva

Language proficiencies

  • Ukrainian — fluent
  • Russian — fluent
  • English — advanced
  • Spanish — advanced

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