Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/4010644/

Work experience

Senior PPC

from 06.2023 to now (3 years 2 months)
Online Divorce service, Київ (IT)

• Creating and launching advertising campaigns in Google Ads, Bing ads;
• Analyzing the results of advertising campaigns and providing performance
reporting;
• Working with budgets starting from 50 000 usd;
• Providing top positions in search results (Google ads, Bing ads);
• Operating in a highly competitive environment.

Senior PPC

from 07.2022 to 05.2023 (11 months)
SWEET TV, Київ (Маркетинг, реклама, PR)

• Creating and launching advertising campaigns in Google Ads search campaigns;
• Creating and launching advertising campaigns in Google Ads app campaigns;
• Monitoring and optimizing campaign performance, including setting up
keywords, ads, budget, and bids;
• Analyzing results and providing performance reporting;
• Working with budgets starting from 100000 USD per month;
• Working across multiple European countries;

Senior PPC Специалист

from 01.2022 to 07.2022 (7 months)
IDEA Digital Agency, Київ (Маркетинг, реклама, PR)

- Setting up and managing all types of advertising campaigns in Google Ads;
- Setting up Google Merchant Center;
- Installing GTM code;
- Installing Google Analytics, GA4 codes;
- Working on multiple projects simultaneously;
- Reporting via Data Studio.

Amazon PPC Specialist

from 10.2020 to 11.2021 (1 year 2 months)
Amazon PPC, Киев (IT)

- Technical PPC specialist;
- Working with very large budgets. Optimizing CPC, ACOS, etc.;
- Working with a large number of ad campaigns and SKU's;
- Collecting and clustering the semantic core;
- Monitoring the Best Seller Rank (BSR).

Senior PPC-специалист, Специалист по Call Tracking

from 05.2017 to 10.2020 (3 years 6 months)
Brabagency, Киев (Маркетинг, реклама, PR)

Working with various industries: Education, Healthcare, E-commerce in various fields, Banking services, Real Estate, and others.

- Communication with clients, training of junior specialists.
- Conducting negotiations with clients;
- Developing hypotheses, conclusions. Substantiation to management and clients;
- Management of a large number of advertising accounts;
- Setting up and implementing call tracking;
- Setting up advertising campaigns and Analytics;
- Reporting;
- Email marketing;
- SMS and Viber messaging.
Cases:
https://brabagency.com/results-and-reviews/cases

РРС-специалист

from 03.2017 to 09.2018 (1 year 7 months)
profident.com.ua, Киев (Медицина, охорона здоров'я, аптеки)

- Creating advertising campaigns from scratch in Google Ads,
- Creating and managing advertising campaigns in GDN;
- Managing campaigns in Google Ads, reducing the cost per lead in highly competitive conditions;
- Analyzing the effectiveness of advertising campaigns in Google Analytics;
- Providing recommendations to developers on improving website usability and landing page quality.

PPC-manager

from 04.2015 to 07.2016 (1 year 4 months)
http://rom4room.com, New York, Brooklyn (Роздрібна торгівля)

- PPC-strategy development;
- Conversion funnel analysis and conversion rate improvement;
- Web-analytics;

PPC-специалист

from 01.2014 to 04.2018 (4 years 4 months)
Kreslalux.com, Киев (Роздрібна торгівля)

- Creating advertising campaigns from scratch in Google Ads,
- Creating and managing advertising campaigns in GDN;
- Managing campaigns in Google Ads, reducing the cost per lead in highly competitive conditions;
- Analyzing the effectiveness of advertising campaigns in Google Analytics;
- Providing recommendations to developers on improving website usability and landing page quality.

Knowledge and skills

• Google Analytics
• Работа с Ads Editor
• Google Ads
• Уміння аналізувати
• Контекстна реклама
• Цілеспрямованість
• Microsoft Ads
• Налаштування реклами на Amazon
• Digital-маркетинг
• Налаштування контекстної реклами
• Розробка маркетингової стратегії
• Google Tag Manager
• SEO
• Google Search Console
• Розрахунок ROMI
• WordPress

Language proficiencies

• English — above average
• Ukrainian — fluent
• German — beginner

References

Соловий Петр Степанович

Соловий Петр Степанович

Генеральный директор, KRESLALUX.COM

Additional information

Significant experience in planning, creating and managing advertising campaigns
in Google Ads, Bing Ads, Amazon Ads.
• Experience in setting up Tag manager, Analytics 4, Merchant Center, etc.;
• More than 9 years of experience in total;
• Adept at managing substantial budgets and navigating various markets,
ensuring optimal results in competitive environments;
• Committed to achieve business objectives.

Tel & Telegram. [open contact info](look above in the "contact info" section)