Contact information

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Work experience

Content Lead

from 12.2023 to now (1 year 8 months)
ЗМІ, медіа

Responsibilities include:

• Managing a team of writers
• Team management: setting assignments, planning deadlines, maintaining the plan, and tracking department KPIs
• Text editing, proofreading, and revisions
• Writing articles according to the content plan in affiliate marketing (including specific vocabulary)
• Writing SEO articles according to given terms of reference
• Writing technical texts for website content (excluding blog sections)
• Working with large datasets: updating news topics, populating the site, introducing new topics, processing lengthy articles, and analyzing events in the affiliate marketing world
• Managing a news site: publishing content and ensuring proper text layout
• Engaging with the community: interacting with C-level and higher individuals, creating content plans for them, and keeping them active in chat rooms.
• Working with contractors in marketing communications

Senior Marketing Manager

from 10.2023 to now (1 year 10 months)
Маркетинг, реклама, PR

Responsibilities include:
• Develop content plan for social media (Facebook, Instagram, Twitter, LinkedIn)
• Maintain social networks: Facebook, Instagram, Twitter, LinkedIn
• Communicate with the audience on social networks
• Managing YouTube channels
• Launch targeted advertising on Facebook and Instagram
• Run contextual advertising on Google Ads
• Edit videos for social networks and advertising campaigns (After Effects, Canva)
• Design for social networks (banners, videos, covers, avatars)
• Maintain email campaigns: customization, master template, content filling, working with the database
• Work with widgets and lead magnets on the website
• Manage company announcements
• Work with blog: writing articles, content plan, text layout, content publishing
• Create, design, and prepare layouts for printing various formats: posters, flyers, business cards, roll-ups, banners, envelopes, postcards, meeting USA printer requirements
• Work with contractors in marketing communications
• SEO optimization of the website, including articles and text content
• Development and implementation of PR strategies in marketing communications
• Complete development of strategies for launching a business from scratch: from communication (website, social media) to global aspects (positioning, sales, tone of voice, product packaging)

Senior SMM

from 06.2023 to 10.2023 (4 months)
Masons Traffic, Київ (Маркетинг, реклама, PR)

Responsibilities include:

• Leading 5 projects on the topic of gambling as part of a team of media buyers.
• Launching an affiliate program from scratch.
• Copywriting for websites, articles, and social media content.
• Managing content across various social networks: Facebook, LinkedIn, Telegram in both Russian and English.
• Crafting PR announcements, securing media placements, and coordinating collaborations.
• Developing and implementing PR strategies, including preparation for interviews and materials for placement in news channels.

Senior Marketing Manager

from 10.2022 to 10.2023 (1 year)
Unicorn Lab, Інші країни (Маркетинг, реклама, PR)

Responsibilities include:
• Develop content plan for social media (Facebook, Instagram, Twitter, LinkedIn)
• Maintain social networks: Facebook, Instagram, Twitter, LinkedIn
• Communicate with the audience on social networks
• Managing YouTube channels
• Launch targeted advertising on Facebook and Instagram
• Run contextual advertising on Google Ads
• Edit videos for social networks and advertising campaigns (After Effects, Canva)
• Design for social networks (banners, videos, covers, avatars)
• Maintain email campaigns: customization, master template, content filling, working with the database
• Work with widgets and lead magnets on the website
• Manage company announcements
• Work with blog: writing articles, content plan, text layout, content publishing
• Create, design, and prepare layouts for printing various formats: posters, flyers, business cards, roll-ups, banners, envelopes, postcards, meeting USA printer requirements
• Work with contractors in marketing communications

SMM & PR Lead

from 06.2022 to 10.2022 (4 months)
Affiliate Dragons, Гонконг (Маркетинг, реклама, PR)

Responsibilities include:

• Crafting a content plan for social networks
• Developing targeting ads for exhibition participation
• Analyzing the niche, gathering information, and writing articles for content
• Managing media-related tasks such as information gathering, site analysis, and article placement
• Translating articles from Russian to English
• Maintaining social networks, including Instagram, LinkedIn, and Facebook
• Handling Telegram channels by writing posts, analyzing results, and creating articles
• Forum engagement on affiliate-themed platforms: profile creation, participating in discussions, and posting forum threads
• Developing content for company email newsletters
• Managing ratings by positioning the company, writing and posting reviews
• Preparing for exhibition participation, collaborating with a designer on promotional materials, and conducting information campaigns
• Collaborating with other market participants for joint events, collaborations, and informational publications.

SMM & PR Lead

from 08.2021 to 07.2025 (3 years 11 months)
NDA, Київ (Маркетинг, реклама, PR)

Responsibilities include:

• Executing email newsletters targeting the contact base with special offers, news, and announcements
• Creating posts and announcements for special offers
• Managing content on various social networks: Facebook, Twitter, LinkedIn, Telegram, Vkontakte in both Russian and English
• Designing booths, flyers, business cards, postcards, and roll-ups
• Preparing for participation in exhibitions, including design, text, giveaways, and booth setup according to briefs
• Crafting PR announcements, securing media placements, and coordinating collaborations
• Providing design support for posts, creatives for ads, and GIF banners for placements on thematic websites
• Copywriting within the gambling niche.

Head of SMM department

from 04.2020 to 06.2022 (2 years 2 months)
Smile Expo, Киев (Маркетинг, реклама, PR)

Responsibilities include:

• Leading and managing teams
• Ensuring KPIs and tasks are met through monitoring
• Assembling project teams and preparing job descriptions
• Reporting departmental results
• Developing strategies for regulated areas: casinos, gambling, betting, crypto, cannabis, etc.
• Establishing and maintaining communities on VK, Facebook, Instagram, Twitter, LinkedIn
• Managing YouTube channels
• Creating strategy, media, and content plans
• Budgeting for projects
• Generating content for various social media formats, including stories
• Engaging with communities in both B2C and B2B markets
• Driving organic traffic through content seeding and relevant content
• Organizing contests with sponsors and independently
• Managing the creative aspect: developing content style, designing profiles, creating advertising creatives
• Handling targeting ads: campaign setup, optimization, analytics, scaling, and testing.

SMM-manager

from 08.2019 to 03.2020 (7 months)
Smile Expo, Киев (Маркетинг, реклама, PR)

Responsibilities encompass:

• Formulating strategies for regulated areas: casinos, gambling, betting, crypto, cannabis, etc.
• Establishing and managing communities on VK, Facebook, Instagram, Twitter, LinkedIn
• Managing YouTube channels
• Crafting strategy, media, and content plans
• Budgeting for projects
• Generating content for various social media formats
• Utilizing stories effectively
• Engaging with communities in both B2C and B2B markets
• Driving organic traffic through content seeding and relevant content
• Organizing contests in collaboration with sponsors or independently
• Overseeing the creative aspect: developing content style, designing profiles, creating advertising creatives
• Managing targeting ads: campaign setup, optimization, analytics, scaling, and testing.

Project-manager

from 11.2017 to 06.2019 (1 year 7 months)
Академия интернет-маркетинга WebPromoExperts, Киев (Освіта, наука)

Responsibilities include:

• Identifying and recruiting webinar lecturers
• Creating and facilitating free lectures as a moderator
• Promoting free lectures across various media channels
• Configuring and managing live broadcasts on YouTube
• Organizing and hosting lectures using ClickMeeting
• Designing and formatting landing pages
• Implementing targeted advertising campaigns
• Writing, proofreading, and preparing articles for publication
• Analyzing the effectiveness and appeal of lecture topics to the target audience

Education

KROK

Computer Science, Київ
Higher, from 2015 to 2017 (2 years)

KEPIT

Software Development, Київ
Specialized secondary, from 2011 to 2015 (4 years)

Additional education and certificates

IT Hillel

2017, 3 месяца

WebPromoExperts

2018, 6 месяцев

Knowledge and skills

• PC User
• MS Office
• Пользователь ПК
• Adobe Photoshop
• Adobe Illustrator
• HTML
• CSS
• SMM
• Conducting presentations
• Operating systems
• Проведение презентаций
• Операционные системы
• Java
• Documentation management
• Adobe After Effects
• Ведение документации
• PR
• Настройка программного обеспечения
• Rendering
• Визуализация

Language proficiencies

English — above average

Additional information

I am proficient in using software such as Photoshop, Illustrator, and After Effects. Additionally, I am familiar with online tools like Google Analytics and Canva. My skill set includes knowledge of HTML, CSS, and Java. I also have a good understanding of common content management systems (CMS) and can proficiently install them.