Resume from May 1, 2024 PRO

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Head of SMM, CMO (Community Management, PR Department), 47 000 UAH

Employment:
Full-time.
City of residence:
Kyiv
Ready to work:
Kyiv, Remote

Contact information

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Work experience

Content Lead

from 12.2023 to now (5 months)
ЗМІ, медіа

Chief in Marketing

from 10.2023 to now (7 months)
Маркетинг, реклама, PR

Senior SMM

from 06.2023 to 10.2023 (4 months)
Masons Traffic, Київ (Маркетинг, реклама, PR)

CMO

from 10.2022 to 10.2023 (1 year)
Unicorn Lab, Інші країни (Маркетинг, реклама, PR)

SMM & PR Lead

from 06.2022 to 10.2022 (4 months)
Affiliate Dragons, Гонконг (Маркетинг, реклама, PR)

Responsibilities include:

Crafting a content plan for social networks
Developing targeting ads for exhibition participation
Analyzing the niche, gathering information, and writing articles for content
Managing media-related tasks such as information gathering, site analysis, and article placement
Translating articles from Russian to English
Maintaining social networks, including Instagram, LinkedIn, and Facebook
Handling Telegram channels by writing posts, analyzing results, and creating articles
Forum engagement on affiliate-themed platforms: profile creation, participating in discussions, and posting forum threads
Developing content for company email newsletters
Managing ratings by positioning the company, writing and posting reviews
Preparing for exhibition participation, collaborating with a designer on promotional materials, and conducting information campaigns
Collaborating with other market participants for joint events, collaborations, and informational publications.

SMM & PR Lead

from 08.2021 to now (2 years 9 months)
Маркетинг, реклама, PR

Responsibilities include:

Executing email newsletters targeting the contact base with special offers, news, and announcements
Creating posts and announcements for special offers
Managing content on various social networks: Facebook, Twitter, LinkedIn, Telegram, Vkontakte in both Russian and English
Designing booths, flyers, business cards, postcards, and roll-ups
Preparing for participation in exhibitions, including design, text, giveaways, and booth setup according to briefs
Crafting PR announcements, securing media placements, and coordinating collaborations
Providing design support for posts, creatives for ads, and GIF banners for placements on thematic websites
Copywriting within the gambling niche.

Head of SMM department

from 04.2020 to 06.2022 (2 years 2 months)
Smile Exppo, Киев (Маркетинг, реклама, PR)

Responsibilities include:

Leading and managing teams
Ensuring KPIs and tasks are met through monitoring
Assembling project teams and preparing job descriptions
Reporting departmental results
Developing strategies for regulated areas: casinos, gambling, betting, crypto, cannabis, etc.
Establishing and maintaining communities on VK, Facebook, Instagram, Twitter, LinkedIn
Managing YouTube channels
Creating strategy, media, and content plans
Budgeting for projects
Generating content for various social media formats, including stories
Engaging with communities in both B2C and B2B markets
Driving organic traffic through content seeding and relevant content
Organizing contests with sponsors and independently
Managing the creative aspect: developing content style, designing profiles, creating advertising creatives
Handling targeting ads: campaign setup, optimization, analytics, scaling, and testing.

SMM-manager

from 08.2019 to 03.2020 (7 months)
Smile Expo, Киев (Маркетинг, реклама, PR)

Responsibilities encompass:

Formulating strategies for regulated areas: casinos, gambling, betting, crypto, cannabis, etc.
Establishing and managing communities on VK, Facebook, Instagram, Twitter, LinkedIn
Managing YouTube channels
Crafting strategy, media, and content plans
Budgeting for projects
Generating content for various social media formats
Utilizing stories effectively
Engaging with communities in both B2C and B2B markets
Driving organic traffic through content seeding and relevant content
Organizing contests in collaboration with sponsors or independently
Overseeing the creative aspect: developing content style, designing profiles, creating advertising creatives
Managing targeting ads: campaign setup, optimization, analytics, scaling, and testing.

Project-manager

from 11.2017 to 06.2019 (1 year 7 months)
Академия интернет-маркетинга WebPromoExperts, Киев (Освіта, наука)

Responsibilities include:

Identifying and recruiting webinar lecturers
Creating and facilitating free lectures as a moderator
Promoting free lectures across various media channels
Configuring and managing live broadcasts on YouTube
Organizing and hosting lectures using ClickMeeting
Designing and formatting landing pages
Implementing targeted advertising campaigns
Writing, proofreading, and preparing articles for publication
Analyzing the effectiveness and appeal of lecture topics to the target audience

Education

KROK

Computer Science, Киев
Higher, from 2015 to 2017 (2 years)

KEPIT

Software Development, Киев
Specialized secondary, from 2011 to 2015 (4 years)

Additional education and certificates

IT Hillel

2017, 3 месяца

WebPromoExperts

2018, 6 месяцев

Knowledge and skills

PC User MS Office Пользователь ПК Adobe Photoshop Adobe Illustrator HTML CSS SMM Conducting presentations Operating systems Проведение презентаций Операционные системы Java Documentation management Adobe After Effects Ведение документации PR Настройка программного обеспечения Rendering Визуализация

Language proficiencies

English — above average

Additional information

I am proficient in using software such as Photoshop, Illustrator, and After Effects. Additionally, I am familiar with online tools like Google Analytics and Canva. My skill set includes knowledge of HTML, CSS, and Java. I also have a good understanding of common content management systems (CMS) and can proficiently install them.

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