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Work experience

Head of Marketing Communication

from 02.2018 to now (6 years 3 months)
Wisher Enterprise, Киев (Honorary Consulate of Israel, Ukrainian Global School, Dry-cleaner Mister Well, Ultramarine entertainment centre, Golden Palace Batumi Hotel, Fashion brand The Monochrome)

Responsibilities:
•Development and implementation of marketing communications strategy for business units;
•Management and control marketing budget;
•Leading Marketing department of 5 employees;
•Managing a personal image of the Honorary Consul;
•Launching new education project Ukrainian Global School;
•Preparing advertising and PR campaigns, SMM;
•Close collaboration with Media and partners;
•Organization of events;
•Experienced in Content development: video, audio, photo, articles;
•Analysing of efficiency marketing activity and preparing reports.

Marketing Officer

from 02.2017 to 05.2017 (3 months)
Loriblu, Киев (7 brands, 24 stores in Ukraine, Russia, Kazakhstan)

Responsibilities:
•Defining overall marketing strategy for stores;
•Working out of media plans within budget & implementation of integrated advertising campaigns of brands;
•Collaboration with brand representatives in order to establish common marketing budgets;
•Organization of new stores opening and distribution POS materials;
•Loyalty program re-launching;
•Coordinating communications with shopping mall marketing departments and drafting activity calendar;
•Developing sales promotion program in line with sales objectives;
•Building up relationships with Media and opinion leaders (stylists, tv presenters);
•Preparing marketing activity report and budget compensation reports;

Marketing Director (maternity leave position)

from 06.2015 to 02.2016 (8 months)
Premier Palace Hotel, Киев (Hotel, Terracotta and Atmosfera restaurants, fitness club, catering service)

Responsibilities:
•Leading marketing team;
•Planning and managing marketing budget;
•Design and implementation marketing strategy for hotel, fitness club, restaurants, catering service;
•Coordinating all external communications;
•Organization of events: restaurant opening, musical jazz evenings, sport children’s holidays, culinary master class, food festival;
•Developing and building up relationships with Media;
•Launching a new corporate web site www.phnr.com ;
•Organization of photo shootings.

Head of Marketing Communication

from 10.2010 to now (13 years 7 months)
Planet Fitness, Киев (Fitness club chain)

Responsibilities:
• Responsible for all corporate marketing activities;
• Setting, overseeing and managing marketing budget;
• Developing annual brand plan in partnership with the sales teams.
•Implementation of integrated advertising campaigns: outdoor, digital, press, radio, direct mail;
•Drafting promotion materials (press-releases, articles, video);
•Managing online campaigns, web site, use of digital/social media.
•Managing daily activities with PR, press;
•Develop partnerships & relationships with third parties;
•Analysis of the effectiveness of advertising campaigns.
Achievement:
• Launched 2 new fitness clubs;

Marketing Coordinator

from 05.2008 to 10.2009 (1 year 5 months)
Delicacy House DELIGHT, Киев (Premium supermarket chain)

Responsibilities:
•Market launching new brand – Delicacy House Delight;
•Developing brand book and brand positioning;
•Setting marketing budget and media planning;
•Preparation and conducting comprehensive advertising campaigns;
•Building up relationships with target Media an journalists;
•Developing partnerships & relationships with third parties to increase brand popularity among target consumers;
•Organization of concept stores opening;
•Conducting sales promotion actions: in-store promotion, food festivals, tasting;
•Developing loyalty program – Marcom Privilege Card;
•Launching the corporate magazine - Delight.
•Monitoring & reporting to senior managers on the effectiveness of campaigns.
Achievement:
•Launched a retail chain of a new format;
•Organized the company’s marketing “from scratch”

Marketing Manager

from 01.2007 to 05.2008 (1 year 4 months)
Audi Center Kyiv Yug, Киев (Audi AG official dealer)

Responsibilities:
•Development and implementation of the loyalty program;
•Launching the corporate magazine Audi Review;
•Conducting sponsorship events, test-drives;
•Realization of corporate identity standards of Audi;
•Analysis of the sales efficiency (Mystery shopping).
Achievement:
•Best Audi dealer in the sphere of marketing and advertisement in 2007.

Marketing Manager

from 01.2006 to 11.2006 (10 months)
Merx, Киев (Real estate)

Responsibilities:
•Setting marketing budget and media planning;
•Developing and realization of national promo actions;
•Launching new products;
•Coordinating participation at diverse exhibitions;
•Development and content management of the website;
Achievement:
•Successful marketing management of two product categories.

Education

National Technical University of Ukraine «Kyiv Polytechnic Institute»

Management and Marketing Faculty, Specialization Organization Manager, Киев
Higher, from 2000 to 2005 (4 years 9 months)

Additional education and certificates

Course Corporate Social Responsibility Manager

2012-2013, 6 месяцев

Seminar Business English

2008-2012, 4 года

Course Crisis Management Communications

2010

Course of Marketing Communications from Audi

2007

Course German language

2003-2006

Language proficiencies

• Ukrainian — fluent
• Russian — fluent
• English — advanced
• German — beginner

Additional information

Work experience – 12 years in marketing communications.
A highly professional, dynamic and self driven Marketing Manager with vast experience of organizing the company’s marketing communications “from scratch”, rebranding, launching concept stores and corporate magazines.

With strategic vision, ability to differentiate short and long-term goals,
ability to translate business strategy into daily operational tactics, demonstrated ability to manage, prioritize and complete workload for self and the team in a high pressure/ fast paces environment within established deadlines. Strong leadership skills, ability to keep teams motivated and support growth of the business.
Now looking for a new opportunity and challenging managerial position in marketing.