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Resume from March 14, 2026

Сергей

Amazon PPC specialist, 70 000 UAH

Employment type:: full-time, part-time
Age:: 31 years
City of residence:: Kharkiv
Ready to work:: Kharkiv, Remote

Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/4202467/

Work experience

PPC Specialist

from 04.2021 to now (5 years)
Amazon ppc, Харків (Роздрібна торгівля)

✔ Executed full-funnel advertising strategies using Sponsored Products, Sponsored Brands, and Sponsored Display to maximize brand visibility and market share.

✔ Scaled Amazon accounts by optimizing TACoS and ROAS, leveraging in-depth audits to identify growth opportunities and eliminate wasted spend.

✔ Utilized SQL and Amazon Marketing Cloud (AMC) to build custom audiences and perform deep-dive attribution analysis for precise targeting.

✔ Collaborated with design teams to produce high-converting A+ Content and Video Ads, resulting in measurable CVR improvements.

✔ Strategically managed monthly ad budgets exceeding $100K+ while maintaining strict alignment with profitability KPIs.

✔ Carried out comprehensive keyword clustering and semantic core structuring to dominate search results and support organic ranking.

✔ Performed detailed market and competitor analysis, including market share calculations and competitive benchmarking.

✔ Created and maintained automated performance dashboards using Google Sheets and Looker Studio for real-time data visibility.

✔ Collaborated with cross-functional teams to align PPC efforts with overall marketing strategy and brand objectives.

✔ Built internal browser tools and extensions to simplify advertising operations and improve workflow efficiency.

🛠 Tools Used: Helium10, Keepa, Sellerboard, MyRealProfit, Datahawk, ASINSpotlight, ChatGPT, DataDive, Datarova, Asinsight, SQL, Amazon Marketing Cloud (AMC), Google Tag Manager, Looker Studio.

📦 Worked With Niches:
Supplements, Home & Kitchen, Electronics, Pet Supplies, Tools & Home Improvement.

Team Lead РРС

from 08.2020 to 03.2021 (8 months)
Agasm.io, Інші країни (Маркетинг, реклама, PR)

✔ Mentoring and onboarding: Provided mentorship and managed the onboarding process for new PPC specialists.

✔ Workflow optimization: Developed strategies and algorithms (SOPs) to streamline and optimize internal company workflows.

✔ Internal training: Designed and conducted internal PPC training courses for employees to enhance team expertise.

✔ Goal setting and tracking: Defined clear, actionable objectives and established robust systems for performance tracking.

✔ Strategic planning: Managed task and sub-task planning aligned with established strategic goals and KPIs.

✔ Key account development: Drove growth for key clients and proactively identified new opportunities for scaling.

Middle PPC Specialist

from 04.2019 to 07.2020 (1 year 4 months)
Adgasm.io, Інші країни (Маркетинг, реклама, PR)

Core Expertise
PPC Management & Optimization: Expert-level management of Google Ads and Yandex Direct. Experienced in marketplace promotion (Yandex Market) and Paid Social testing.

- Search Campaigns: Standard and Dynamic Search Ads (DSA).
- Display & Video: Google Display Network (GDN), Yandex Advertising Network (YAN), Gmail, and YouTube Ads.
- Shopping & E-commerce: Google Shopping (Smart/Standard), Google Merchant Center management, and Yandex Smart Campaigns.
- Targeted Social Ads: Facebook/Instagram, VK, MyTarget.
- Advanced Targeting: Standard and Dynamic Remarketing, Look-alike (LAL) audiences, Yandex Audiences (trained segments), and CRM-based targeting (e-mail lists).
- Innovative Formats: Demand Gen (formerly Discovery Ads) and Search Remarketing (RLSA).

Key Responsibilities
- Budget Management: Managed monthly advertising spends exceeding $50,000.
- Strategy & Planning: Performed comprehensive account audits and developed data-driven media plans and forecasts.
- Technical Setup: Drafted technical requirements for call tracking, E-commerce tracking, and product feed synchronization.
- Analytics & Tracking: Configured goals in Google Analytics and Yandex Metrica, including advanced implementations via Google Tag Manager (GTM).
- Data Integration: Automated cost data imports using Owox and costup2.me for cross-channel reporting.
- Optimization & Testing: Developed growth hypotheses and executed A/B tests (Google Optimize) to improve conversion rates.
- Reporting & Visualization: Created automated dashboards and performance reports using Excel and Looker Studio (formerly Data Studio).
- Creative Production: Designed static banners (Photoshop) and developed HTML5 animated banners (including dynamic formats) via Google Web Designer.
- Automation: Utilized bid management and optimization services such as K50, Ringostat, and Calltouch.

Junior; Pre-Middle

from 08.2017 to 02.2019 (1 year 7 months)
Webline Promotion, Харків (Маркетинг, реклама, PR)

Managed and optimized high-performance PPC campaigns in Google Ads and Yandex Direct

System Administrator

from 05.2014 to 02.2015 (10 months)
Фонд Мир и Порядок, Харків (Неприбуткові, благодійні та громадські організації)

Administration of an IP PBX based on Asterisk;
Maintaining statistics and generating reports on website traffic and call center calls;
Configuration and technical support of office equipment (computers, fax machines, etc.);
Optimization of office equipment performance and PC upgrades.

Education

Kharkiv National University of Radioelectronics (KNURE)

Faculty of Electronic and Biomedical Engineering, Department of Physical Foundations of Electronic Engineering., Харків
Higher, from 2009 to 2015 (6 years)

Received a Master’s degree with honors in Laser and Optoelectronic Engineering, qualification – Research Fellow (Electronics, Telecommunications).

Additional education and certificates

Яндекс.Директ за 2 месяца с Ильёй Исерсоном

2017

Google Adwords 3.0 - Яков Осипенков

2017

Интенсив Adwords - Monster Context (К.Горбунов)

2018

Интенсив "Настройка сквозной аналитики «за 0 руб.» - К. Горбунов

2019

Платные консультации по торговым кампаниям у Александра Ямпольского

2019, 1 месяц

Автоматизация и оптимизация рекламных кампаний - Алексей Ярошенко (платные консультации)

2019

Udemy - Amazon PPC Advertising - Master Amazon Sponsored Product Ads

2021

Александр Нежник - Практический курс по рекламе на Amazon