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Work experience

Marketing team lead

from 05.2019 to now (7 years 3 months)
FILM.UA Group, Київ (creative powerhouse and one of the largest Eastern European media groups)

Responsibilities:
-developed brand, marketing, communication and content strategies and execution plans for film or series promotion
-planned, controlled, and optimized marketing budgets
-engaged in the development and launch of complex promo campaigns for films, analyzing their efficiency and improvement: ATL, BTL, PR, TV, Radio etc.
-managing the development of concepts and creatives (videos, posters, banners etc.)
-promo team management.
Achievements:
-optimized the system of interaction between the trailer house, PR and digital departments
-effectively conducted film promotional campaigns, reaching the set KPIs:
•comedy “Crazy Wedding 3” (total box-office 28 983 764 UAH).
•comedy “Crazy Wedding 2” (total box-office over 41 million UAH)
•sports drama “Pulse” (total box-office 3 077 438 UAH)
•family fantasy “Foxter & Max” (over 8 million UAH)
•“There Will be Humans” series at STB.

Business development manager

from 04.2018 to 05.2019 (1 year 2 months)
MEGOGO, Київ (IT)

Responsibilities:
-developed and implemented multi-channel activities aimed at promoting the company's brand, product and sales
-organized cross-promotional activities with national and international brands and companies
-development and maintenance of long-term relationships with key clients and partners
Achievements:
-conducted more than 20 marketing campaigns in the CIS countries
-launched new loyalty program in company
-successfully launched 15 joint projects with big companies and brands (Alfa Bank, Auchan, Monobank, Mastercard, Nova Poshta, KLO, WOG, Glusco, Antoshka, Lay's, Hercules, HrusTeam and many others).

Senior Project manager

from 08.2017 to 02.2018 (7 months)
Noblet Media CIS, Киев (Full service Marketing & Communications Company in CIS)

Responsibilities
Clients and individual projects management;
•Meeting and liaising with clients to discuss and identify their advertising requirements;
•Preparation of proposals that meet client’s brief and budget and implementation of projects;
•Concept development and action plan;
•Handling budgets, managing campaign costs and invoicing clients;
•Writing clients reports;
•Monitoring the effectiveness of campaigns;
•Undertaking administration tasks;
•Department management.

Achievements
Project manager of the following projects:
•International Mayors Summit
•Days of Financial Literacy road-show
•Innovative Charity

Marketing manager

from 04.2011 to 08.2017 (6 years 5 months)
Ukrainian Film Distribution, Киев (Film distribution)

Responsibilities
•Creation, updating and adjustment of the marketing brand promotion strategy;
•Building the main marketing message and objectives to create promo;
•Development and implementation of activities directed at product promotion;
•Organization of cross-promo activities;
•Marketing campaigns planning;
•Interaction with designers and projects for the promo development;
•Adaptation and development of promotional materials;
•Communication with media partners (negotiating on advertising and promo projects);
•Contribution to building and implementing a 360° external communication strategy in consistency with the international brand communication strategy;
•Support and coordination of projects and activities in the fields of PR and communications;
•Efficiency analysis of conducted activities;
•Coordination of preparation of presentation and its rehearsal;
•Coordination of cooperation with contractors;
•Prepare line-item budgets, payment paperwork coordination and track expenses;
•Development of the concept of events according to customers’ needs.

Achievements
•Build a strong long-term cooperation, cross-promo actions with big international and national brands – Rud, Auchan, Kosmo, Intertop, Nova Poshta, Comfy, restaurant chains Celentano, Mafia, L’Kafa, Sushia, and many others;
•Organized big events (premieres, presentations, press screenings, press conferences): “Deadpool”, “Lyubov v boloshom gorode”, “8 luchshih svidaniy”, “Viy”, “V sporte tolko devushki”, “Soblaznitel 2”, “X-Men” etc.
•Company’s product presentation on big events and exhibitions like Gogolfest, Kyiv Comic Con, We Game etc.

Head of Monitoring Department

from 12.2010 to 04.2011 (5 months)
Scientific-Technical Center "Psychea", Киев (Informational and analytical services in the oil market of Ukraine)

•Department management (up to three people);
•Management of regular reporting of the department activities;
•Assisting employees in daily work and providing support in achieving goals;
•Execution of marketing manager activities;
•Databases maintenance.

Marketing Manager

from 08.2010 to 12.2010 (5 months)
Scientific-Technical Center “Psychea”, Киев (Informational and analytical services in the oil market of Ukraine)

•Monitoring and analysis of the Oil market and competitive environment;
•Processing and analysis of market information, market dynamics and trends;
•Preparation of consolidated reviews;
•Databases maintenance;
•Contribution into company activities presentation;
•Preparation and participation in professional exhibitions

Manager of Customer Service

from 06.2008 to 02.2009 (9 months)
“Eridan” LLC, Киев (Advertising company)

•Client management;
•Order cost calculation;
•Monitoring and analysis of advertising on transport market and competitive environment.

Education

Kyiv National Economic University

Faculty: Economics and Management Specialty: Management of Organizations Master Program: Small Business Management, Киев
Higher, from 2005 to 2010 (5 years)

Additional education and certificates

Kyiv National Economic University Interdisciplinary Training

2010, 1 month

“Be First” Marketing School, Course: Marketing Start

September - December 2013, 4 months

“Be First” Marketing School; Course: PR Start

September – December 2014, 4 months

Higher School of Communication, Course "Advertising and PR"

2017, 1 month

Beetroot Academy

4 місяці

Knowledge and skills

• MS Office
• 1C
• MS Outlook
• Bitrix24
• 1C:Enterprise
• Trello
• The Bat!
• Asana
• Worksection
• Basecamp

Language proficiencies

• English — advanced
• Ukrainian — fluent
• French — beginner
• Spanish — beginner