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Work experience

Brand manager

from 08.2015 to now (8 years 9 months)
L'Oreal, Киев (Marketing, advertising, and PR)

Brand Manager Coloration
August 2017 - Present
L’Oréal Group (Consumer Products Division)
Kyiv, Ukraine

Development of brand image and growth of coloration category brands (Preference, CCG,
Excellence, Magic Retouch, Colorista) in Ukraine.
• Development of digital and TV campaigns aimed at brand awareness, increasing of sales
• Analysis of consumer needs and market
• Creation and implementation of local insights for digital campaigns leading to the growth of
brands.
• Organization of events together with our PR manager and agencies.
• Creation of engaging sales support material to enhance sell-out of products
• Managing of marketing plan for products and support of sales forecast accuracy
• Development & implementation of promotional & trade marketing plan
• Analysis of assortment matrixes for sales improvement
• Close cooperation with all departments to fulfil a full-cycle strategy

Category Manager Make Up
June 2016 – August 2017
L’Oréal Group (Consumer Products Division)
Kyiv, Ukraine

• Audit of Make Up brands equipment profitability
• Development and implementation of clear strategy for POS profit increasing and for
improvement of MU brands visibilityDevelopment of new MU equipment projects
• Development of visibility of new MU brands launches
• Tester waves control
• New openings sales control
• Work with other departments (sales, logistic, finance etc. ) and agencies to build broader
business strategy
• Management of investment budget

Marketing Intern L’Oreal Paris Skin Care,
L’Oreal Paris Hair Care, Men Expert August 2015 – May 2016
L’Oréal Group (Consumer Products Division)
Kyiv, Ukraine

• Preparation of sales support materials for new launches
• Analysis of sales, market and consumer data to be put into presentation with the further
proposals of the category development
• Work with other departments and advertising agencies

Education

КНЭУ

Маркетинг, Киев
Higher, from 2011 to 2015 (3 years 10 months)

Additional information

KEY SKILLS
• Analytical and creative mind, strategic thinking
• High level of communication skills and excellent professional ethics
• Highly organized, confident and attentive to details
• Self-motivated, proactive, goal – oriented, stress-resistant
• Good teamplayer
• Creating and keeping deadlines, multitasking


ADDITIONAL SKILLS

• Languages: Ukrainian, Russian, English – upper intermediate

• Computer skills: MS Word, Excel, PowerPoint, Outlook Express, SAP