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Work experience

Trade Marketing Manager, OTC BU

from 11.2013 to 09.2017 (3 years 10 months)
Sandoz, Киев (Chemical industry, pharmaceuticals)

-Long-term strategic planning for OTC BU – trade and KA part
-Leading of Shopper Insight projects (market research)
-Total G2N budget planning and controlling
-Analysis of the market, brand trends and portfolio effectiveness (Morion and internal data)
-Leading of trade part cooperation with KA (sales forecasting, development of yearly T&C, targets setting)
-Creating and managing of promo-plans for all categories
-All kinds of POSm and visibility projects creation
-Internal communication improvement (target setting for FF and KAMs)
Achievements:
-Creation and implementation of PhCh clusterization (universal scheme for qualitative KA direction)
-Development and execution of general Masterplan (unified system for total BU budget and sales management)
Awards:
-"For the high achievements in 2014"
-"For the high achievements in 2015"

Education

Киевский Национальный Авиационный Уиверситет

Филологический, Киев
Unfinished higher, from 2001 to 2005 (4 years)

бакалавр.
специальность: переводчик научной и технической литературы (английский).

Additional education and certificates

European Design School - графический дизайн

2018, 4,5 месяца