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Work experience

Head of Sportsbook

from 02.2025 to now (1 year 3 months)
NDA (iGaming), Удаленно (Маркетинг, реклама, PR)

Lead and manage brand's sportsbook operations with a focus on performance optimization, strategic growth, and user engagement. Responsible for end-to-end planning, promotion setup, product evaluation, and ongoing coordination with the platform team to ensure seamless execution of new features and improvements.

UX/UI updates, new betting tools, and core product enhancements are tested through structured A/B testing before full release—ensuring each update drives measurable value. Campaign performance is guided by KPIs such as GGR, NGR, LTV, and ROI, with continuous adjustments made to maximize profitability and retention.

Design and launch special promotions, seasonal campaigns, and custom tournaments tailored to user segments and betting behavior. Analyze market trends and competitor strategies to identify opportunities for differentiation and improvement.

Work closely with internal teams on risk controls, promotional budgeting, and user protection, ensuring a balanced approach between growth and compliance. Through a combination of insight, innovation, and execution, drive the success and evolution of the sportsbook product.

Head of Product

from 01.2024 to 12.2024 (1 year)
NDA (iGaming), Киев (Маркетинг, реклама, PR)

Led full product management across platform segments, including slots, live content, crash, fast games, virtuals, and sports-related modules. Oversaw product planning, cross-department coordination, UX/UI consistency, and delivery of new features in partnership with internal teams and the platform provider.

Created and managed the Monthly Plan, incorporating campaign timelines, key game selections, tournaments, fast/crash content, and weekly bonus activations. Supervised the Design department, which included UX/UI and graphic/web designers—reviewing all banners, promo visuals, HTML bonus pages, and UX flows prior to release.

Collaborated closely with the SMM department, approving content calendars and ensuring alignment with product promotions and visual branding. Assigned specific optimization and acquisition tasks to the SEO department, including technical enhancements, on-page improvements, and content visibility targeting.

Worked with developers to conduct offline A/B testing before releasing features to production—ensuring improvements were validated in real user environments. Participated in launching new bonus mechanics, upgraded lobby modules, and better mobile user flows.

Coordinated between the Product Department and all other departments, ensuring clear ownership, alignment and efficient campaign delivery.

Focused on improving KPIs like FTD, GGR, NGR, LTV, and Retention through consistent strategy, user-driven design, and execution across all teams.

Junior Affiliate Manager

from 10.2022 to 12.2022 (3 months)
NDA (iGaming), Киев (Маркетинг, реклама, PR)

Focused on growing the affiliate network and securing long-term, performance-driven partnerships. Managed outreach, onboarding, and negotiation processes to ensure mutually beneficial terms, including flexible commission models.

Collaborated with partners to design and deliver custom bonuses and promotional offers tailored to their audiences—boosting acquisition, engagement, and partner satisfaction. Contributed to revenue growth by aligning incentives with affiliate performance and optimizing partner communications.

Support manager

from 06.2018 to 10.2022 (4 years 5 months)
NDA (iGaming), Київ (Маркетинг, реклама, PR)

Handled day-to-day user support operations while contributing to overall workflow efficiency and internal coordination. Acted as a key link between users, platform teams, and internal departments to ensure accurate bonus handling, issue resolution, and user satisfaction.

Worked cross-functionally with Security (fraud checks, bonus validation), Marketing (promo tracking), and Product (UX feedback). Routed affiliate-related questions and requests directly to the Affiliate team, ensuring accurate and timely handling. Also coordinated with the Finance department for deposit and withdrawal issues, maintaining a smooth resolution flow for financial-related support.

Helped build and maintain foundational support systems, improving service speed, communication, and user retention.

Education

ДУİТ

Факультет управление технологии, компьютерные науки, Киев
Higher, from 2018 to 2022 (4 years)

Knowledge and skills

• MS Excel
• MS Office
• MS PowerPoint
• MS Word
• Jira
• Trello
• CMS
• CRM
• Backoffice

Language proficiencies

• Turkish — fluent
• Azerbaijani — fluent
• English — average