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Work experience

Marketing Team Lead

from 01.2016 to now (8 years 4 months)
Noosphere Ventures, Kiev (IT)

KEY ACHIEVEMENTS
- Run ad budget $400K/monthy (2017-2018), growth +26% compared to 2016
- Developed of new dating niches, increased revenue +32%
- Automation of the labor resources by implementation of new algorithms to the partner's platforms
- Increased Nordic region to $150k/monthly compared to 10K before new activities and launched new dating products in Asia (mostly JPN, SGP, TWN)
- Increased website traffic quality by the new online sources that delivered higher revenue
- Successfully coached and mentored employees who have gone on to enjoy successful career
- Helped to organized and run the first school of marketing inside the project

RESPONSIBILITIES
- Responsible for business strategy, marketing operations, identifying new market opportunities, market research and business development (USA/AUS/EU)
- Establishing solid relationships with publishers and media buying agencies
- Drive relevant, quality traffic through PPC, retargeting, SEO and Affiliate programs that increased customer acquisition, loyalty, conversion and top-line growth
- Introduced marketing tools, analyzed online data to identify marketing attribution, customer trends and new opportunities
- Sourcing, interviewing, qualifying potential new hires, for numerous positions
- Reporting directly to C-level with accountability for all marketing plans/programs, sales strategies, partnership development, and customer service/retention

International Sales Manager

from 02.2015 to 09.2015 (7 months)
HiConversion, Kiev (Automation optimization platform for social media)

KEY ACHIEVEMENTS
- Integrated with TOP game companies (Tap4Fun, Wargaming, Big Point etc.)
- Increased the long-term clients by 50% and returned old main clients with new solutions and sales +14% by up-selling additional products

RESPONSIBILITIES
- Development of partnerships with leading market players in the game industry
- Anticipating client needs, understanding their business and delivering solutions that meet their objectives, preparing sales proposals
- Coordinated with marketing and IT teams to facilitate client's projects for growth of their business
- Running/optimizing ad campaigns in social media, improving client campaign performance (worldwide traffic mob/web)

Team Leader of Affiliate Department, CEE

from 08.2013 to 01.2015 (1 year 5 months)
Cityads Media, Киев (CPA network)

KEY ACHIEVEMENTS
- Launched new sales department (Kiev)
- Run $150K budget, increased 22% offer's profitability
- Integration with TOP 15 advertisers (Rozetka, Comfy, ModnaKasta, LeBoutique etc) and developed new vertical - dating
- Launched new media buying department (Moscow)
- New traffic sources of LATAM region helped to increase revenue +12% per year

RESPONSIBILITIES
- Development partnership base (negotiations with new agencies/publishers, returned old ones). Verticals: dating, finance, retail, gaming and Traffic management, lead generation (CPA/CPM/CPI/CPC), execution of KPIs
- Participation in development of partner programs (loyalty programs, promotions)
- Implementation/promotion of new tools to attract potential clients
- Optimization of expenditure, reducing the cost of attracting leads (A/B test, optimization CPC, click-under, low competition keywords etc)
- Created growth strategy for clients, identified new business opportunities, and optimized overall digital media and strategic partner mix

Education

Kyiv National Economics University

Management and Marketing Faculty, Kiev
Higher, from 2003 to 2008 (4 years 10 months)