Contact information

The job seeker has entered a phone number , email and LinkedIn.

You can get this candidate's contact information from https://www.work.ua/resumes/5171618

Work experience

Training Specialist | Teacher - Facebook advertising

from 11.2022 to 06.2023 (7 months)
International Marketing Business Academy, Дистанційно (Освіта, наука)

Training Specialist - Facebook advertising.
I taught targeted advertising on Facebook and Instagram, how to work with Facebook Ads Manager, build good marketing strategy for great results of FB advertising
I built 2 type of courses for groups - for beginners SMM and Media Buyers. It was online lessons in Zoom - 2 hours for 1 lesson [~5-7 lessons 1 course] + all attached files and tasks for students.
Also, taught targeted advertising on Facebook/Instagram individually.Training Specialist - Facebook advertising. I taught targeted advertising on Facebook and Instagram, how to work with Facebook Ads Manager, build good marketing strategy for great results of FB advertising I built 2 type of courses for groups - for beginners SMM and Media Buyers. It was online lessons in Zoom - 2 hours for 1 lesson [~5-7 lessons 1 course] + all attached files and tasks for students. Also, taught targeted advertising on Facebook/Instagram individually.

Skills: Teaching · Training · Social Media Advertising · Traning SMM · Training Facebook Advertising · Teaching Facebook Advertising · Facebook Marketing · Facebook · Facebook for Business · Facebook Pixel · таргетированная реклама Facebook · Реклама в социальных сетях · Facebook Ads · Instagram Advertising

Head of paid social traffic department | Facebook Ads | Digital Marketing Manage

from 06.2020 to now (4 years)
Fortrade Ltd, Інші країни (Маркетинг, реклама, PR)

• create and optimize Facebook/Instagram ads;
• create/work with the reports from CRM and Facebook for analytics and understanding how we are going;
• improving general CR and PPL by higher quality leads;
• prepare of technical specifications for a designer, translators, team members;
• conduct interviews, create and check test tasks;
• work with team: distribute projects, set tasks, hold meetings, create development strategies, solve problems;
• train/teach less experienced employees on Facebook advertising, introduce them to the project, set tasks, check implementation;
• develop yourself as a targeting specialist and as a head of department.• create and optimize Facebook/Instagram ads; • create/work with the reports from CRM and Facebook for analytics and understanding how we are going; • improving general CR and PPL by higher quality leads; • prepare of technical specifications for a designer, translators, team members; • conduct interviews, create and check test tasks; • work with team: distribute projects, set tasks, hold meetings, create development strategies, solve problems; • train/teach less experienced employees on Facebook advertising, introduce them to the project, set tasks, check implementation; • develop yourself as a targeting specialist and as a head of department.
Skills: Marketing Strategy · Training Facebook Advertising · Facebook Ads Manager · Digital Marketing · Facebook Marketing · Facebook · Facebook for Business · Facebook Pixel · Twitter Ads · Team Management · english speaker · таргетированная реклама Facebook · Реклама в социальных сетях · Facebook Ads · Instagram Advertising · Team Leadership

Digital Marketing Manager [ads in social networks - Facebook, Instagram

from 12.2018 to 06.2020 (1 year 6 months)
G.B.G. Group Ltd, Kharkov (Краса, фітнес, спорт)

As the manager of all social media acquisition efforts, I was in charge of running multiple accounts on several social networks (Facebook, Twitter, Instagram, Pinterest, VK...) for the group's various brands.

As part of my position, I need to constantly interact with different departments and coordinate efforts in order to be ready on time for any possible scenario.

I work very closely with the content & creative departments in order to deliver optimal results.

By constantly looking to improve results and cap on previous experiences, i have set up along with colleagues, under my guidance, a strict AB test methodology of almost everything (CTA, content, colors, targeting...). This allowed me to increase the ROAS on social media by over 300%!

Working at GBG, allows me to put my capabilities to work and gain new ones by working on international markets and automating processes.

Marketing Specialist

from 12.2016 to 12.2018 (2 years)
SMT.UA, Харьков (Telecommunications and networking)

SEO website promotion
SMM - promotion of social networks: Instagram, Facebook, Telegram, VK, Google My Business, Google+
development and launch of promotions, sales
company branding, SERM;
work with Google Analytics, google console, netpeak spider, Google AdWords, Yandex wordstat and other
work with MS Word, LibreOffice, Internet; Advego Plagiatus, EtxtAntiplagiat; advego, content-watch, text.ru and other
work with price aggregators: ava.ua, pn.com.ua, technoportal, hotline.ua, nadavi, price.ua

Сopywriter

from 07.2014 to 10.2016 (2 years 3 months)
Overleed, Харьков (Marketing, advertising, and PR)

Writing SEO-articles based on keywords, writing articles, descriptions of products and categories

Education

V. N. Karazin Kharkiv National University

The Faculty of Philology, Ukrainian language and literature., Харьков
Higher, from 2009 to 2014 (4 years 10 months)

Additional education and certificates

Educational Center ‘Oracle Academy’

Educational Center 'Oracle Academy' course "Fundamentals of Software Quality Assurance + English for IT" 09.04.-2.07.2016.

V. N. Karazin Kharkiv National University Language Center “Foreign Language Course”

2011, level - intermediate

Google Digital Workshop "The Basics of Digital Marketing"

2019

Knowledge and skills

Language proficiencies

• Ukrainian — fluent
• English — advanced
• Russian — fluent

Additional information

PLEASE write me in telegram https://t.me/LyudmilaTk - I am not in Ukraine

Skills and Achievements:

-Set up targeted ads on Facebook, Instagram:
Create of an advertising account - Ads Manager | Business manager based on brand pages;
Work with Instagram and Facebook pages;
Work with a pixel;
Create of conversions and ads based on them;
Create individually tuned and Look like audiences;
Set up retargeting;
Set up dynamic remarketing;
Analysis of advertisements through Google Analytics;
Use the link with a UTM tag;

I'll find your target audience, segment it, test it on various placements (on mobile phones, on PCs, on Instagram, on Facebook), and take the attention of the audience to related interests;
I'll compose selling advertising texts for announcements based on ready-made photo / video materials [prepared by you or taken from a free stock image from Facebook];
I'll create advertising campaigns and will daily monitor their performance;
I'll analyze the effectiveness of the advertising campaign, adjust it to improve performance;
I'll conduct A / B testing and monitor behavioral factors.

SEO website promotion;
SMM - promotion of social networks: Instagram, Facebook, Telegram;
development and launch of promotions, sales and practical jokes;
working with text, writing blog articles, writing SEO articles;
company branding, SERM;
collection of key queries Google AdWords
work with Google Analytics, google console, netpeak spider;
good knowledge of MS Word, LibreOffice, Internet; Advego Plagiatus, EtxtAntiplagiat; advego, content-watch, text.ru and other;

work with price aggregators: ava.ua, pn.com.ua, technoportal, hotline.ua, nadavi, price.ua.

• create and optimize Facebook/Instagram ads;
• create/work with the reports from CRM and Facebook for analytics and understanding how we are going;
• improving general CR and PPL by higher quality leads;
• prepare of technical specifications for a designer, translators, team members;
• conduct interviews, create and check test tasks;
• work with team: distribute projects, set tasks, hold meetings, create development strategies, solve problems;
• train/teach less experienced employees on Facebook advertising, introduce them to the project, set tasks, check implementation;


Personal qualities:
Goal-oriented;
Fast learner;
Responsible;