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Work experience

Head of marketing

from 11.2023 to 05.2025 (1 year 6 months)
Pobedov, Дистанційно (Роздрібна торгівля)

- Development and implementation of marketing strategy: Ensuring long-term brand growth and increasing market share.
- Planning and budgeting: development of marketing budget, control of its implementation and cost-effectiveness analysis.
- Digital marketing development: Implementation of effective online tools - SEO, PPC, SMM, etc.
- Market analysis: Studying the competitive environment, consumer trends and developing appropriate measures.
- Managing the marketing team: managing the marketing department, setting tasks and controlling their fulfillment.
- Supervising the work of IT teams (internal employees + contractors): controlling the development of the site and the implementation of various types of improvements, as well as maintaining the performance.
- Analyzing the effectiveness of advertising campaigns and searching for optimization points.
- Work with marketplaces and price aggregators - optimization of goods, participation in promotions, search for points of growth.
- Developing motivation for the department's employees.
- Participation in strategic sessions and sprints, constant search for growth points.

Head of Marketing

from 05.2023 to 09.2023 (4 months)
Hajus AG, Дистанційно (Роздрібна торгівля)

- Development, monitoring, and execution of sales plans across channels and countries.
- Recruitment and training of the marketing department team.
- Daily monitoring of the effectiveness of advertising channels, categories, brands, and product lines.
- Analysis and monitoring of competitors' activities.
- Control over the distribution of all products through advertising campaigns and their analysis and optimization (GI, MI, GR, Conversion Rate, DRR).
- Sales funnel monitoring for company projects.
- Development and scaling of advertising campaigns to achieve company's strategic goals.
- Employee performance monitoring and ensuring they meet KPIs.

Head of marketing

from 05.2022 to 03.2023 (10 months)
Endorphone, Дистанційно (Роздрібна торгівля)

- Company marketing audit
- Development of a marketing strategy
- Gathering a team both on staff and outsourced
- Target audience segmentation (JTBD)
- Preparation of TOR for contractors
- Supervising the work of contractors (Designers, layout designers, FB, Google,
copywriters, SMM)
- CRO
- Participation in strategic sessions and sprints
- Development of B2B direction
- Entering foreign markets

Lead marketer / CMO

from 05.2020 to 04.2022 (1 year 11 months)
Svet Agency, Kharkov (Marketing, advertising, and PR)

- Development of marketing strategies, including performance marketing, positioning, TOV, SERM, SMM and business process optimization.
- Outsourcing of marketing of client companies (in the role of marketing director).
- Coordination of contractors and staff (UI/graphic design, SMM, contextual advertising, Facebook, case studies, sales managers).
- Advising entrepreneurs on marketing issues.
- Training of Junior-specialists in the agency (mentoring).
- Conducting sprints and strategy sessions.
- Participation in the sale of marketing services in negotiations with decision makers.

Lead Marketer

from 10.2019 to 03.2020 (5 months)
WEB-MACHINE, Kharkov (IT)

- Development and launch of advertising campaigns in Google (both independently and together with the contextual advertising department).
- Development and launch of advertising campaigns on Facebook (both independently and together with a targetologist).
- Development of the agency's social networks (strategy + implementation).
- Development of an SMM strategy for agency clients.
- Conducting research and surveys (including analysis of trends, volume of demand, competitors and comparative analysis).
- Administration of the agency website (mainly work with content). CMS Joomla.
- Work in the field of SERM. Writing technical requirements to optimize weak points.

Marketer

from 03.2019 to 10.2019 (7 months)
DeniGroup, Kharkov (IT)

- Development and implementation of a marketing strategy in accordance with the company's goals.
- Desk and sociological research of the market and target audience.
- Development and launch of advertising campaigns in Google.
- Development and launch of advertising campaigns in FB/Instagram
- Creation and development of pages in social networks (Development of a content plan, preparation of technical specifications for a designer, attracting an audience both with the help of organics and with the help of paid tools).
- Company website administration (CMS OpenCart).
- Preparation of TOR for designers, programmers, SEO and PPC + SMM contractors (connected in the process of scaling the company's marketing).
- Monitoring the work of contractors.
- Search for alternative channels to attract customers.

Chief operation officer

from 04.2016 to 12.2018 (2 years 8 months)
ООО "АРМАК", Москва (Автобізнес та автосервіс)

- Preparation and conclusion of contracts with the company's clients.
- Consulting clients by phone regarding the services of the company and in the process of performing the service on related issues.
- Reporting in AMO CRM.
- Planning the working day of specialists and sales managers, distribution of orders.
- Staff recruitment.
- Development of a promotion strategy both online and offline.
- Work with warranty cases.
- Resolution of conflict situations both within the company and with clients.
- Performing the functions of the General Director in his absence.


Achievements during work:
- Increasing the company's turnover by ~250%
- Increasing the staff of the company by 2 times.
- Increased the company's profit by 3 times.
- Creation of an algorithm for working with warranty cases.
- Development and implementation of a special algorithm for the work of specialists, which made it possible to reduce the number of warranty cases to almost 0.
- Development and implementation of sales scripts.
- Introduction of social networks as a sales tool (later it helped to minimize the cost of contextual advertising in Yandex Direct and Google AdWords and get customers from the social networks VK, Instagram and YouTube)

Education

Kharkiv National Automobile and Road University

Transport systems, Харьков
Higher, from 2012 to 2017 (5 years)

Additional education and certificates

Training course "Digital Marketing" from Denis Kozitsky

2019

Knowledge and skills

• MS Excel
• MS Office
• MS Word
• Bitrix24
• CRM
• HTML
• CSS
• Trello
• amoCRM
• CMS
• Worksection
• Jivo
• LibreOffice

Language proficiencies

• English — average
• Ukrainian — fluent
• Russian — fluent

References

• Власенко Денис Николаевич

  Власенко Денис Николаевич

  Генеральный директор, DeniGroup

  Contact details are hidden

• Тютюнник Татьяна

  Тютюнник Татьяна

  Коммерческий директор, WEB-MACHINE

  Contact details are hidden

• Маркелов Игорь

  Маркелов Игорь

  Генеральный директор, АРМАК

  Contact details are hidden