Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/5231581/

Work experience

Content Operations & SEO Specialist (E-commerce)

from 09.2020 to now (6 years)
Oddity Tech Ltd., Київ (IT)

Content Operations & SEO Specialist / E-commerce Merchandising
ODDITY Tech · IL MAKIAGE & SpoiledChild

Managed e-commerce content, digital merchandising, product catalog, and storefront operations across 10 international Magento stores for IL MAKIAGE and SpoiledChild.

Magento Content & E-commerce Operations

* Managed product content in Magento Admin 1–2, including titles, descriptions, attributes, categories, media assets, metadata, URLs, and multi-store configuration.
* Created and maintained product pages, category pages, landing pages, promotional content, and campaign-related storefront content.
* Configured product visibility, category placement, merchandising logic, related products, and display rules.
* Managed localization and content consistency across international storefronts.
* Supported product launches, collections, promotions, and seasonal campaigns from catalog setup to publishing.
* Managed and investigated Magento order flows, including order statuses, cancellations, TBYB transactions, processing issues, and edge cases.
* Performed storefront and content QA and worked with developers and designers on bugs, improvements, and new functionality.

Quiz & Personalization

* Contributed to continuous improvement of the IL MAKIAGE PowerMatch Quiz, an AI-powered foundation shade-matching experience.
* Worked on quiz content, answer options, product-matching logic, recommendation rules, and user flows.
* Analyzed quiz performance and customer behavior and documented requirements for improvements.
* Supported personalized product recommendation experiences for SpoiledChild.

CRO, Analytics & Testing

* Used Hotjar, Optimizely, Redshift SQL, Google Analytics, and Looker Studio to analyze storefront and customer behavior.
* Ran and supported A/B tests across product pages, landing pages, layouts, content, and user flows.
* Identified underperforming pages and implemented merchandising and content improvements.
* Monitored production issues through Datadog and Logz.io and collaborated with development teams on resolution.

Amazon Seller Central

* Worked with Amazon Seller Central to monitor listings, product information, sales performance, and marketplace data.
* Reviewed titles, descriptions, images, product details, and listing quality.
* Used marketplace and competitor data to support merchandising and product optimization decisions.

AI, Marketing & Launches

* Used AI tools for content creation, research, optimization, localization, and content iteration.
* Worked with marketing teams on product launches, promotions, influencer campaigns, and commercial initiatives.
* Supported major collaborations including Carli Bybel, KathleenLights, and Arsenal Women FC.

Education

КНУ

Digital Media, Київ
Higher, from 2021 to 2022 (1 year)

КНУ

Advertising & PR, Київ
Higher, from 2017 to 2021 (4 years)

Additional education and certificates

Fashion Institute of Technologies. Advertising & Marketing. New-York

3 місяці. 2016

Fashion Institute of Technologies Photoshop Editing & Photography. New-York

3 місяці. 2016

Coursera ( Digital Content Planning & Management)

2023

Mage Mastery (Quality Assurance in Magento)

2021

Knowledge and skills

• Figma
• Magento
• Jira
• Confluence
• CRO
• SQL
• Amazon seller central
• A/B testing
• E-commerce Merchandising
• Catalog Management
• SEO
• Product Page Optimization
• Landing page creation
• Promt
• Business Requirements
• Amazon Listing Optimization
• QA manual
• Marketplace Management
• AI Content
• E-commerce Operations
• Trello
• Asana
• Ahrefs
• Screaming Frog SEO Spider

Language proficiencies

• English — advanced
• Ukrainian — fluent

References

Itai Shayovitz

Itai Shayovitz

Chief Software Engineering Officer, Oddity Tech Ltd.