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Work experience

Content Operations & SEO Specialist (E-commerce)

from 09.2020 to now (5 years 11 months)
Oddity Tech Ltd., Київ (IT)

Managed digital merchandising, product catalog, and SEO-optimized content across 10 international Magento storefronts (US, UK, Germany, Australia, Austria, Denmark, Sweden, Italy, Mexico, France) for IL MAKIAGE and SpoiledChild (ODDITY Tech).

AI-Powered Products

- Contributed to development of IL MAKIAGE PowerMatch Quiz — AI-powered foundation shade matching engine with 25M+ completions and 90%+ accuracy, driving the majority of brand revenue
- Contributed to SpoiledChild (second ODDITY brand) — AI-personalized skin & hair wellness platform with SpoiledBrain ML engine
- Gathered and documented business requirements for quiz logic, product matching rules, and user flow across all 10 storefronts

Digital Merchandising & Catalog Management

- Managed product catalog for IL MAKIAGE via Magento admin: product attributes, categories, descriptions, media assets, and multi-store configuration across 10 markets
- Configured product display logic, metadata, and URL/canonical setup, directly shaping organic discoverability and on-site product visibility
- Managed and investigated order lifecycle in Magento admin — order statuses, TBYB (Try Before You Buy) transactions, processing flows, cancellations, and edge cases
- Supported influencer collection launches: coordinated product requirements and catalog setup for major collaborations — Carli Bybel (2019, 2021), KathleenLights (2022), Arsenal Women FC partnership

Analytics & Monitoring

- Tracked storefront performance using Hotjar, Optimizely, and Redshift SQL; ran A/B tests and used results to optimize layout, copy, and conversion rate across the funnel
- Monitored application performance and investigated production issues using Datadog (logs, dashboards, alerts) and Logz.io, collaborating daily with development teams on resolution

AI & Automation

- Built automated content and reporting workflows using Make.com + Claude AI API — eliminated ~15 hours/week of manual work across 10 markets, including order notification automation
- Used Claude AI daily for content production, research, and rapid iteration on underperforming pages

Marketing Collaboration

Worked directly with marketing team on product launches, promotions, and influencer-driven campaigns, translating campaign briefs into commercially focused page copy and listings.

Education

КНУ

Цифрові медіа, Київ
Higher, from 2021 to 2022 (1 year)

КНУ

Advertising & PR, Київ
Higher, from 2017 to 2021 (4 years)

Additional education and certificates

Fashion Institute of Technologies. Advertising & Marketing. New-York

3 місяці. 2016

Fashion Institute of Technologies Photoshop Editing & Photography. New-York

3 місяці. 2016

Coursera ( Digital Content Planning & Management)

2023

Mage Mastery (Quality Assurance in Magento)

2021

Knowledge and skills

• Figma
• Magento
• Google Analytics
• Ведення E-commerce проєктів
• Jira
• Confluence
• CRO
• SQL

Language proficiencies

• English — advanced
• Ukrainian — fluent