Contact information

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Work experience

UX / UI Consultant — Lead Designer

from 10.2020 to 07.2023 (2 years 10 months)
MSD AK MERCK, London (Хімічна промисловість, фармацевтика)

E-commerce B2B/C platform

Skills: Heuristic Evaluation · Product design · User Interface · UX Research · Interaction Design · User Experience · IXD · Agile Methodologies · Web Applications · InVision · Adobe XD · Figma · W3C Accessibility · Visual Communication

Product Designer / Senior UX / UI / Technical advisor

from 08.2019 to 11.2019 (4 months)
Vodafone Україна, Київ (Телекомунікації, зв'язок)

Created and iterated SMS sending platform, based on the BIG data analysis, for major telecommunication provider.

Founder / Засновник

from 12.2018 to now (7 years)
Ukraine UX/UI designer annual report · Seasonal, Херсон (IT)

Ukraine UX/UI designer annual research / report conducting

Senior UX/ UI/ Product Designer — NDA

from 08.2018 to 11.2018 (4 months)
ParleyPro, California (IT)

Areas of responsibility:
– Collecting requirements
– Rebuild use cases and user flows
– Heuristic analyse
– Expert analysis
– Information architect analysis
– User interaction analysis
– Overall UX analytics
– Working with stakeholders and handling business tasks
– Creation interactive prototype
– User testing
– Key tasks identification and prioritization, providing use cases
– Full stack design from wireframe to a clickable design
– UI Design & guidelines
– Cooperation with analysts and developers
– Creation and maintenance of design systems
– Collect and prepare personal analytics by competitors, as well as their solutions.

Product Senior → Team Lead UX / UI / Designer — Logistic CRM

from 12.2017 to 06.2018 (7 months)
Dapex Inc., Нью-Йорк (Транспорт, логістика)

Logistic CRM Web + IOS/Android APP

Areas of responsibility:
– Managing design team, 2 Senior and 1 Junior
– Collecting requirements
– User interaction research
– UX analytics
– User testing and field research
– Key tasks identification and prioritization, providing use cases
– Full stack design from wireframe to a clickable design
– UI Design & guidelines
– Cooperation with analysts and developers
– Training the team and clients on design thinking
– IOS / Android UI/UX design

Senior → Product Team Lead / UX / UI Designer — Generalist

from 12.2014 to 02.2017 (2 years 3 months)
Lardi-trans / Lardi-market / LardiGPS / etc, Харків (IT)

Full design cycle - from logo(Rebranding) & branding to analytics to product testing.

Areas of responsibility:
– Managing design team, 1 Junior and external contractors for animation and illustrations
– Collecting requirements
– Expert evaluation
– Collecting requirements
– User interaction research
– UX analytics
– User testing and field research
– Key tasks identification and prioritization, providing use cases
– Full stack design from wireframe to a clickable design
– UI Design & guidelines
– Cooperation with analysts and developers
– Client communications
– Training the team and clients on design thinking
– IOS / Android UI/UX design
– All kind of graphic design works from illustration to identity design

— Maintain up to 10 projects in parallel

Middle → Senior UX / UI Designer / Art director

from 12.2013 to 06.2016 (2 years 7 months)
BSG, Київ (IT)

Full design cycle - from analytics → product testing → final delivery.

Areas of responsibility:

– Expert evaluation
– Collecting requirements
– User interaction research
– UX analytics
– User testing and field research
– Key tasks identification and prioritization, providing use cases
– Full stack design from wireframe to a clickable design
– UI Design & guidelines
– Cooperation with analysts and developers
– Managing design team
– Client communications
– Training the team and clients on design thinking
– UX / UI design for native IOS / Android

Web / Graphic Designer

from 07.2012 to 07.2013 (1 year)
Innovative Solutions, Київ (IT)

– Interface development and the improvement of old is not practical
– Branding and logos
– Developing solutions for the corporate website and outsourcing partners
– Working with testers and programmers

Graphic Designer

from 01.2012 to 07.2012 (7 months)
БРСМ-нафта, Київ (Автобізнес та автосервіс)

Сorporative designer

Founder / Art director / Product Designer — Privet enterprise (F.O.P.)

from 12.2011 to now (14 years)
fabrica.in.ua, Херсон (IT)

– End to End Design & Design Ops
– Requirements collection
– Expert evaluation
– Analysis and matching business - user requirements and queries
– Compose PRD
– Creating use cases
– User Research
– Information architecture
– Workshop facilitation
– Personas, user scenarios, user flows, wireframing
– Competitors analyse on (QFD / KANO) frameworks
– Usability testing: SUS, GOMS, A/B testing
– Heuristics Analysis
– Focus groups, card sorting, interview, other surveys...
– Accessibility Evaluation
– ISO 9241 – HCD (Human Centered Design)
– Atomic design, Design systems
– Creation: branding, naming, identity, other visual communications and design
– Material Design and Apple HIG
– Sketch + Zeplin, Figma, Adobe XD / CC, Invision, Principle, Miro, Hotjar, Similarweb, Google Analytics, etc


As a leader in cross-functional teams, I solve complex problems and manage projects in SaaS, Enterprise software, Logistics, Mobile Payments & Personal Finance, Healthcare, Local Services, Marketplace & E-commerce industries.

As a point of contact for brand clients, I provide design direction aligning with business objectives and brand strategies. I'm passionate about incorporating Service Design principles for exceptional user experiences.

Driving innovation and promoting design-thinking are at the core of my work. I ensure meticulous attention to detail throughout the design process, aiming to create meaningful and user-centric experiences with a positive impact.

Graphic Designer

from 08.2011 to 12.2011 (5 months)
UCA (Ukrainian creative agency), Київ (Дизайн)

Сorporative designer

Graphic Designer

from 06.2011 to 08.2011 (3 months)
STALEX, Київ (Дизайн)

Сorporative designer

Designer, CNC, CAD/CAM, 3D designer

from 10.2009 to 05.2011 (1 year 8 months)
Diversified holding., Київ (Дизайн)

Development of models for cutting by milling and engraving machine on the base (CNC) - CNC technology.

And the complete production order:
– 3D modeling
– Cutting / milling
– Design
– Selection of the material
– Study of ergonomics

Graphic Designer

from 12.2008 to 09.2009 (10 months)
ТОВ "Все о Бухгалтерском Учете" About Accounting — Newspaper and publishing house, Київ (ЗМІ, медіа)

Designer of new projects in the newspaper + children's magazine.

Education

«Украина- ВМУРОЛ»

Графічний дизайн, Київ
Higher, from 2006 to 2021 (15 years)

Дипломна робота та комерційна в одному — https://www.behance.net/gallery/39120259/Rebranding-Robin-Bobin-Bakery?tracking_source=services_modal

Таврійський ліцей мистецтв

Образотворче мистецтво, Херсон
Specialized secondary, from 2002 to 2005 (3 years)

Середня спеціальна освіта, закінчив з відзнакою за класом дрібної графіки та малюнка.

Additional education and certificates

ПАТ "Київське центральне конструкторське бюро арматуробудування"

2011 тривалість 2е. Тижня. Робота зі верстатами з ЧПУ типу Fanuc, okuma. Токарно-фрейзерного типу.

Онлайн-интенсив Awesome App Design ver. 2.0

2014 — 14 дней.

User Research – Methods and Best Practices

2021
Certificate

Creativity: Methods to Design Better Products and Services

2021
Certificate

Data-Driven Design: Quantitative Research for UX

2021
Certificate

Dynamic User Experience: Design and Usability

2021
Certificate

Get Your Product Used: Adoption and Appropriation

2021
Certificate

Service Design: How to Design Integrated Service Experiences

2021
Certificate

UX Management: Strategy and Tactics

2021
Certificate

UX Management: Strategy and Tactics

2021
Certificate

Conducting Usability Testing

2021
Certificate

Knowledge and skills

• Graphic design
• Web design
• Photography
• Design
• Artistic creativity
• User Flow
• UI
• CJM
• Design thinking
• Personas
• UV mapping
• User-centered design
• Interviewing
• Testing
• User interviews
• Empathy
• Frameworks
• UX
• Team management

Language proficiencies

• Ukrainian — fluent
• English — advanced

References

• Charina Bugagao

  Charina Bugagao

  Director Animal Health IT - Order to Cash, ntervet International B.V.

  Contact details are hidden

• Rory MacRae

  Rory MacRae

  Global Business Product Owner - Digital Commerce, MSD

  Contact details are hidden

• Mahmud Amer

  Mahmud Amer

  SAP Data Management, EY

  Contact details are hidden

• Katie Brooks

  Katie Brooks

  Executive Director, Global Digital Customer Servicing Executive Director, Global Digital Customer Servicing, Merck

  Contact details are hidden

• Zdenek Bubenik

  Zdenek Bubenik

  Design System & Standards Lead at MSD, MSD

  Contact details are hidden

• Mayur Raicar

  Mayur Raicar

  Digital Transformation | Customer Obsession | Product Management, Elanco

  Contact details are hidden

Additional information

Portfolio — http://www.behance.net/vomarbA

CV — http://[open contact info](look above in the "contact info" section)


Contacts: [open contact info](look above in the "contact info" section)