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Work experience

Brand Manager TM Barbie

from 05.2019 to 09.2022 (3 years 4 months)
Mattel Inc., Kyiv (Оптова торгівля, дистрибуція, імпорт, експорт)

Developed and implemented annual Brand Plan to achive MS goals
Ensured best effective marketing mix, startegic action plans for the brand, long term strategy
Competitor and market shares analysis, marketing budget managment
Defining appropriate communication startegies managing implementation of them
Develpment of ATL/BTL/ digital activities and other initiatives with agencies
Responsibility for long term SKU forecasting
Work in close cooperation with PR, Trade Marketing, Sales managers, to ensure integrated approach to communication and category planing
Communication and adaptation/ localization including digitsl materials - 16 digital campaigns
Lead NPD (alignment with global and local R&D)
Monitored sales results as well as competitive landscape
Placed 15 digital and TV campaigns, 3 national promos media coverage of Role Model project 5 mln of ukrainians, more than 30 events,sales growth in luxury dolls segment 25%

Marketing and innovations manager, EU & Middle East markets

from 02.2015 to 05.2016 (1 year 3 months)
SA MHP, Київ (Сільське господарство, агробізнес)

Developed startegy for the new markets and EU, Middle East markets
Created visibility standarts in key accounts, distributors comunication leading
NPD and product consept development
Prepared analytical analysis of main brand performance at key markets, examining main competitors, monitoring sales results
Bulit ongoing relationships with regional marketing, factories, to secure optimal outputs and deliverables
Managing the team of internal marketing areas and services, partners, managed external agencies
Developed and planed launches and marketing communication support of new products in the markets
Sected accomplishments: 5 ITQI Quality Awards, Brussels

Marketing manager China & CIS markets

from 09.2009 to 01.2015 (5 years 4 months)
Nemiroff, Київ (Харчова промисловість)

Planing and managing budgets of markets, implementing BMP's in accordance with market targets and trademarketing
Planing POSM budgets of markets, confirming distribution of POSM, approval with marketing department
Launches of new products, rework of product line, changes in front labaels,
Manged distributors from foreign markets
Making analyticalanalysis of main brand performance at key markets, exemining main competitors, monitor sales results
Adaptationof creative materials for CIS markets, took part in Global department projects
Managed the contractors, creative agencies, brain storming, invent slogans, strategies of brand development
Work with labels, development of new packages.
Adaptation of creative materials for foreign markets (development of commercials, creation of product visuals with advertising agencies)
Briefing creative agencies on the development of advertising slogans, visuals, brand development strategies.

Achievements: successful participation in international exhibitions of TM Nemiroff in VINEXPO ASIA PASIFIC 2009, VINEEXPO Asia 2010, HOFEX 2011.
Conducting tastings, product presentations in retail chains and HoReCa.
Increase in sales from 5000 dal to 10,000 dal in the Chinese market. Sales growth in the CIS markets by 33%.

Education

Київський Національний Університет ім. Т.Г.Шевченко

Економічний факультет, менеджер ЗЕД, Київ
Higher, from 2003 to 2009 (5 years 9 months)

Диплом бакалавра, спеціальність зовнішньоекономічна діяльність
Диплом магістра, міжнародна економічна діяльність

Additional education and certificates

Excel Profi

2018

Digital Marketing, Kiev Mogilanka Business School

2015

Business Communications- Nemiroff Vodka Comapny

2010

Google Digital Workshop

2021/ 6 міс
Certificate

Knowledge and skills

Language proficiencies

• English — above average
• French — beginner