Illia

Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/5382711

Work experience

Head of marketing

from 07.2023 to now (11 months)
IT Lab Studio, Вся Україна (IT)

•Streamlined and enhanced the efficiency of both the marketing
and sales departments.
•Defined target industries, ICPs, persona buyers, set strategy
•Planning, developing, implementing and monitoring the overall
marketing activities and their efficiency

Head of marketing

from 04.2021 to 06.2023 (2 years 2 months)
andagon people GmbH, Köln (IT)

•Built and structured marketing department, set workflows
•Defined digital marketing strategy
•Set KPIs and OKRs
•Monitored results of the digital marketing campaigns to choose
the most appropriate channels

Business Development Manager

from 08.2019 to 11.2021 (2 years 3 months)
Checker Software Systems Ltd, Hadera, Israel (IT)

•Identified new business opportunities, including new markets, growth areas, trends, customers, products and services
•Elaborated the VoC Technology Integration Program
•Managed outsourced marketing agency

CMO, Startup manager

from 08.2019 to 11.2021 (2 years 3 months)
Checker Software Systems Ltd, Israel (IT)

•Managed 3 startups from the concept and research stage
•Built and managed teams of different specialists in PPC, SEO,SMM, WEB-development, design, copywriting, etc.
•Built and set strategies and directions
•Created pre-launch strategy, tracked all the required metrics for the pre-launch campaigns and AB tests

Team Lead (Email Marketing)

from 10.2017 to 08.2019 (1 year 10 months)
Digital Connnect (Viseven Group) – affiliate of DMD Marketing Corporation, LLC , USA, Zhytomyr (IT)

•Built dedicated outsource team, organized workflow from scratch
•Reviewing, integrating and assigning email deployment testing.
•Maintaining awareness of email marketing trends, best practices and technologies.

Channel Development Executive

from 08.2017 to 11.2017 (3 months)
Viseven Group, Zhytomyr (IT)

•Created reseller partnership programs for Indian region
•Created concept for tech multichannel integration with IQVIA initiated start of the project
•Analyzing reseller capacity throughout the country to pinpoint activities to match recruiting efforts.

Project Manager

from 07.2016 to 08.2017 (1 year 1 month)
Viseven Group, Zhytomyr (IT)

•Taking end-to-end responsibility for project delivery
•Created multibranded e-detailing concept for Mylan company, initiated and managed development process.
•Working with customers, vendors and stakeholders to define project scope, resource requirements, budget, timelines etc
•Managing projects through all phases of the SDLC

CMO

from 02.2012 to 07.2016 (4 years 5 months)
Bars & Restaurants - Pub Club and Natsionalna Restoratsiya Groups, Zhytomyr (Hotel and restaurant industry)

•Implementing and evolving high-impact strategies to target new business opportunities/partnerships within community.
•Keeping control of food costs.
•Ensuring the highest standards of food and beverage service.
•Communicating with the kitchen staff to ensure efficient food service.
•Resolving customer complaints.
•Creating promotions/contests and events to increase foot-traffic, check averages and outside sales with team members.
•Creating all advertising and promotional material for the restaurant.
•Managing all social media programs, including Facebook, Instagram, VK.
•Creating Facebook ads
•Managing official websites content.
•Coordinating and promoting monthly and quarterly marketing and community events.
•Setting and managing all aspects of marketing budget.
•Maintaining two mobile apps for restaurant business.
•Monitoring and tracking results.
•Constantly searching for new ideas and most effective/efficient marketing/advertising/promotional efforts.

Increased the efficiency by restructuring of the marketing department and implementing new marketing strategy. The ROS has been increased by ca. 15%-20% in 3 restaurants and 3 pubs.

Education

Zhytomyr State Technological University

Economics and management, Zhytomyr
Higher, from 2011 to 2014 (2 years 4 months)

Zhytomyr Ivan Franko State University

Educational and research institute of foreign philology, Zhytomyr
Higher, from 1993 to 1998 (4 years 10 months)

Additional education and certificates

Integration language course (German) Сarl Duisberg Centrum e.V.

2004, 1 year

"Ukraine: Doing business with Germany" Carl Duisberg Gesellschaft e.V. , ILTIS GmbH

2003, 1 month

"Interactive training course in management consulting" Carl Duisberg Gesellschaft e.V.

2003, 3 months

Project management in manufacturing. TACIS

2003, 2 months

Lead Generation Foundations. Yorkville Consulting

2018

Inbound Marketing. HubSpot Academy

2019

Please find full list of trainings on LinkedIn profile: https://www.linkedin.com/in/illia-karpov/

2020

Knowledge and skills

Language proficiencies

• English — advanced
• German — average

Additional information

Driven Marketing & Business Development Manager with 20+ years of experience. I excel at leading passionate teams and delivering results through effective project management. Possess a proven track record of creating and implementing comprehensive marketing strategies, including digital, email, and product launch campaigns across various channels. Leverage research & analytics to drive lead generation and ensure go-to-market success.

•Built high-performing marketing teams from the ground up, leading targeted campaigns across various channels.
•Successfully managed 3 startups, navigating the unique challenges of each to ensure their success.
•Spearheaded the implementation of the Voice of Customer (VoC) Technical Integration Program, promoting a data-driven approach to marketing, and revamped the email marketing and lead generation process at the Ukrainian affiliate of a US marketing agency.
•Demonstrated exceptional project management expertise while client-facing, overseeing development teams (12-17 people) specializing in web applications for pharmaceutical companies.