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Work experience

Brand Manager

from 12.2018 to now (5 years 5 months)
Studio Moderna, Київ (Marketing, advertising, and PR)

Responsibilities:

Developing and implementing marketing strategy and activities;
Pricing policy development;
New local product development and launching;
Training for sales people development and conducting;
Multi-channel campaigns launching (TV, Internet, Print, Retail)
TVC shooting, photo shooting; Organization monitoring of brand’s competitor activity and market environment;
Collaboration with Central office

Brand Manager

from 11.2017 to 07.2018 (8 months)
Ajax Systems, Киев (IT)

Responsibilities:

Annual marketing strategy development;

budgeting and budget controlling;

working on brand positioning, consumers insights;

procedures development and implementation (marketing team, collaboration between MD and SD);

HR film development and productin supporting;

all supporting merchandising materials development (catalogue, brochure, stands, etc);

StarterKit box development for all markets; actions launching with partners (security companies) and supporting partners on all stages;

TVCs, banners development launching in YouTube channel;

monitoring of brand's competitor activity and market environment

Brand Manager

from 07.2016 to 07.2017 (1 year)
iCotton, Киев (Marketing, advertising, and PR)

Responsibilities:
Market and competitor analysis, opportunities search, exploration of relevant consumer spaces;
Brand Strategy development and implementation based on consumer insights and thorough market analysis;
New product development and launching (range, assortment, price policy);
Brand positioning development;
Monitoring of brand performance including existing brand and new launches, competitor activity and market environment.

Account Director

from 11.2010 to 06.2016 (5 years 7 months)
BBDO Ukraine, Киев (Marketing, advertising, and PR)

Clients: Mars (Bounty, Snickers, Milky Way, Twix, M&M's, Pedigree, Whiskas, Sheba), PepsiCo (Lays, HrusTeam), SunInBev (BUD, Staropramen, Stella Artois, Chernigovskoe, Rogan, Yantar, Taller), Wrigley (Orbit, Eclipse, Skittles), SCA (Libresse, Tena), AXA (Start), LeBoutique.

Responsibilities:
Oversee and manage the entire process in account team; coordination of implementation of creative strategy;
presentation and sell ideas to the client based on current advertising strategies; give the client the most insightful, effective account leadership and management; providing consultative strategic direction to all team member; build and maintain professional relationships with the clients; ensures that all delivered work is timely and accurate (correct and paying attention to details); co-operating with client on decision making stage; promoting new services; budgeting and expense control; leading tenders

Managed 2 TVC shooting for Lays and Cernigovskoe.

Achievements:
Communication of the year was so successful that the client initiated additional budget for additional projects
Lay's campaign was adapted by several markets (Poland, CR). After campaign launch, sale index was increased in two times.
Collaboration with Client, building maintaining relationship with Client affected overall on Agency's income. It was increased in 3 times in one-year period.
Mars Mini and Stella Cans campaigns have won Epica.
Snickers OOH campaign has won silver on KIAF.

Account Manager

from 12.2007 to 05.2010 (2 years 5 months)
Young and Rubiсam, Киев (Marketing, advertising, and PR)

Clients: Danone (Actimel, Rastishka, Zhyvinka, Danissimo, Veselyi Pastushok), MacCoffee, Sparta

Responsibilities:
Plan and coordinate assigned projects (internal job assignments, creative briefs) according to approved project objectives and timing (TVC's and photo shooting, TVC's adaptations),
coordinate inter-departmental information and tasks to conclude the assigned projects (Client Service, Production, Creative, Media, Legal, PR and Finance),
preparation of information requests and reports (meeting, status and activity reports, competitive monitoring etc.),
prepare cost estimates and control budget and project profitability, interpret Client brief and prepare an aspiring internal briefing document, collaboration with all Danone office all over the world,
Monitor the status (stage of development and deadlines) of the internal orders.

Managed 12 TVC's shootings for Danone.

Achievements:
Extensive experience in development of 360 degree projects
Develop TV campaign for Rastishka which was bought by 3 markets
and increased planed sales growth in 2 times
Develop TV campaign for Actimel which was recognized by "Archive" advertising magazine in 2009.
Launch new product on Ukrainian market.

Account Executive

from 11.2006 to 12.2007 (1 year 1 month)
Provid BBDO, Киев (Marketing, advertising, and PR)

Client: Oleina, Wrigley

Responsibilities:
Carrying out the projects, cooperation with Creative, Finance, Production departments; day-to-day communication with the Client (negotiation, correspondence), preparing the information of contact/status reports /CPS, coordination of documents flow between Agency and Client, Agency and suppliers, briefing and working with suppliers, monitoring and searching.
Managed 1 TVC's production for Oleina.

Achievements:
Launch new product on the market for Oleina (Oleina Intelectum).

Education

National Teacher’s training University

Philology (English, German), Киев
Higher, from 2001 to 2006 (4 years 9 months)

Additional education and certificates

Traning "How to be creative"

2009

"Negotiation workshop: Technique and effect of neutralization "

2008

London School Of English

09.2005 -12.2006

Training “Customer Care”

2 days

Courses “Start your business’’ STARTUP UKRAINE, Entrepreneur

3 months, 2016

Knowledge and skills

Language proficiencies

English — advanced

References

Анжела Семакова

Анжела Семакова

HR директор

Additional information

Личные качества: ответственность, целеустремлённость,
коммуникабельность, быстрая обучаемость, высокая
работоспособность.

Награды:благодарность за весомый вклад в обучение
и повышение профессионального уровня
военнослужащих Управления государственной
охраны Украины.