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Work experience

PR manager

from 09.2021 to 11.2023 (2 years 2 months)
AIR Media-Tech, Київ (ЗМІ, медіа)

Built awareness and positive info field in digital space about the product from scratch - got 20+ publications in global media in different regions and niches. The key responsibilities included:

- Shaping news hooks for external comms based on the company’s news and expertise
- Pitching news and developing media relations with top-tier outlets, including Insider, The Information, Tubefilter, PC Mag, Arab News, etc.
- Preparing articles, researches, press releases and other materials for earned, owned and paid media
- Planning and implementing of PR strategy on a monthly, quarterly and yearly basis

PR manager

from 04.2020 to 09.2021 (1 year 5 months)
Delfast, Київ (Транспорт, логістика)

Expanded the number of loyal media outlets and journalists publishing company news and product reviews. Among the tasks were:

- Developing and maintaining media relations with top-tier and niche outlets, including BBC, CNET, Wired, Autoevolution, Electrek, Inputmag, etc.
- Preparing press releases, articles and materials for earned and owned media
- Maintaining and regularly updating a media list
- Assisting in preparation for events, interacting with contractors and counterparties

SMM manager

from 11.2019 to 09.2021 (1 year 10 months)
Верховна Рада України, Київ (Державні організації)

10X increase in the audience and higher engagement on a public authority’s page. The tasks included:

- Creating and publishing content for the social media and website of Digital Transformation Committee
- Managing campaigns to increase the Committee’s online activities through videos, live streams, giveaways, etc.
- Preparing press releases and articles for mass media, content for keynote presentations, landing pages and newsletters
- Managing inquiries from media, individuals and other organizations
- Developing content that supports personal brand of key members in social media

PR Specialist

from 07.2016 to 10.2019 (3 years 3 months)
AEQUO, Київ (Юриспруденція)

- Generating, editing, publishing and sharing social media content
- Administrating social media accounts, the firm's website and landing pages
- Managing internal and external communications: announcements, newsletters, surveys, invitations, follow-ups, etc.
- Preparing press releases, articles and other types of media content, distributing them to targeted media
- Maintaining key press relationships and handling media requests
- Developing relationships with designers, agencies and other contractors
- Managing production of souvenirs and printed materials
- Event planning and management
- Developing the firm’s marketing communications plan
- Creating and implementing effective, PR and social media campaigns for the firm’s priority practice areas and industries that support business development goals

Education

Institute of International Relations Taras Shevchenko National University of Kyiv

International Business, major in International Management and Marketing, Київ
Higher, from 2013 to 2019 (5 years 9 months)

Master of International Business

Additional education and certificates

The Fundamentals of Digital Marketing: Online Course by Google Digital Workshop

2019, in progress

Knowledge and skills

Language proficiencies

• English — above average
• Ukrainian — fluent
• Russian — fluent