Contact information

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Work experience

SEA Marketing Manager (Germany)

from 09.2025 to now (1 year)
babyone.de, Дистанційно (Роздрібна торгівля)

- Managing regional and supra-regional campaigns on Google Ads, Idealo, etc., for approximately 100 markets across the DACH region.
- Feed optimization for SEA performance.
- Tracking support for the online shop (GA4, Meta CAPI, ssGTM).
- Overseeing technical implementations for SEA and the online shop.
- Collaborating with external service providers.
- Leveraging AI for process optimization.

PPC Specialist (USA, CA, AU)

from 08.2023 to 09.2025 (2 years 2 months)
Freelance, Дніпро (Маркетинг, реклама, PR)

- Managing Google Ads accounts (Leads, B2B, Ecom) from USA, Canada, Australia, Germany etc.
- FB advertising
- Setting up conversion tracking with GTM
- Weekly/mothly updates for clients

Professional knowledge: GA4, Google Ads, Merchant Centre, GTM, Excel, Looker Studio, MS Clarity.

Additional skills: Offline conversions from CRM, regular expressions, Asana, Jira, Upwork

PPC-специалист Google

from 01.2023 to 07.2025 (2 years 7 months)
Fenix Indusrty, Дніпро (IT)

- Auditing advertising accounts

- Managing up to 10 advertising accounts simultaneously (Services, B2B, E-commerce)

- Combined monthly account budget exceeding $100,000

- Primary project regions: Ukraine, Poland

- Drafting technical specifications (feeds, e-commerce, dynamic remarketing, offline conversions, user data collection)

- Creating creative briefs for Video campaigns, Discovery, and the Display Network (GDN).

- Advanced analytics for advertising campaigns.

- Drafting specifications for website modifications to support advertising.

- Launching and optimizing Performance Max (PMax), Display, Video, and Search campaigns.

- Scaling projects and meeting KPIs.


Skills:

- Google Ads Editor
- GMB
- Merchant Center
- MS Clarity
- Excel + Google Sheets
- GTM
- Working with various website funnels
- Looker Studio
- Worksection, Jira

Internet marketing manager

from 03.2020 to 08.2022 (2 years 6 months)
ITIP, Днепр (Розничная торговля)

Responsibilities:

- Participation in the development and implementation of the online store strategy;
- Building an internet marketing plan (sources, channels, metrics, budgets);
- Participate in building, monitoring execution and accountability for metrics;
- Project management within cross-functional teams (designers, programmers, copywriters, outsourcers)

Worked with tools such as:
Google Ads
Merchant
Google Analytics
Google Tag Manager
Google Data Studio
Google Optimize
Google Search Console
Google Workspace
Facebook Business Manager
Adobe Photoshop
Sony Vegas
Canva
Big Query
Cloudflare
MS Office Tools

Metrics: CPA, CPC, CTR, CPM, CPI, CPT, CPL, ROAS, ROI, ROMI.

Certified in Google Ads & Google Analytics

Education

Oles Honchar University Dnipro

Marketing and PR, Днепр
Higher, from 2023 to 2025 (2 years)

Master Degree

Oles Honchar University Dnipro

Marketing and PR, Днепр
Unfinished higher, from 2019 to 2023 (4 years)

Additional education and certificates

Stiftsgymnasium Melk, Austria 2018

1 месяц

Корпоративный курс Projekt Manager

2 месяца

Корпоративный курс HTML CSS

1 месяц

Специалист по Google Ads 2021 от "ppc.world"

2021 год, 1 месяц

Knowledge and skills

• Adobe Photoshop
• MS Office
• 1C
• Canva
• Vegas
• 1C:Enterprise
• Google Ads
• Digital-маркетинг
• Google Analytics
• Настройка контекстной рекламы
• Google Tag Manager
• Умение анализировать

Language proficiencies

• German — advanced
• English — average