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Work experience

Chief operating officer

from 01.2025 to now (1 year 6 months)
Clarify, Дистанційно (IT)

Main Activities:
• Built the company's operational infrastructure from scratch: processes, team structure, hiring, cross-
department workflows
• Owned P&L management, budgeting, unit economics modeling, and break-even planning
• Developed and executed go-to-market and business strategy across all company units
• Managed product development pipeline: roadmap, feature prioritization, new product release
• Led partnership development with aggregators and distributors; structured account management to
grow GGR from existing partners
• Built and managed company departments; set quarterly OKRs, KPIs, and performance tracking
• Developed brand strategy, multi-geo positioning, and branding adapted to different market requirements
and regulatory environments
• Managed full legal and compliance workflow: gaming certification processes, RNG certification,
licensing, contract negotiations, and document management
• Legal & compliance operations: gaming certification, RNG certification, licensing, contract management,
and documentation workflows
• Conducted market research and competitive analysis across iGaming and Web3 verticals
Main Results:
• Delivered a production-ready platform, certified and integrated, scaled game portfolio from 0 to 21
games and 3 game engines – all built from scratch in under 18 months
• Grew operator integrations to 30+; Secured 2 major aggregator/distributor partnerships with combined
operator reach of 100+
• Drove GGR growth from zero to a measurable monthly run-rate through structured account
management and partner activation
• Successfully navigated RNG certification and licensing processes, enabling market entry into regulated
verticals

Lead Marketing Manager

from 05.2023 to 01.2025 (1 year 9 months)
IdeaSoft, Дистанційно (IT)

Main Activities:
• Creation and execution of marketing strategy for inbound lead generation
• Building and maintaining relationships with stakeholders/ C-suite/ in-house product investors.
Cross-functional collaboration.
• Execution and monitoring of traffic campaigns with the production of landing pages, Twitter
advertising, LinkedIn advertising, PPC, targeting, ABM and email marketing
• Development of branding, brand awareness strategies, and re-branding projects
• Leadership and marketing team management. Setting up and monitoring the quarterly goals,
KPIs, performance analytics tracking, and reporting
• Conducting market research and market analysis for the new web3 product launches
• Creation of pre-sale materials, presentations, drafts, one pagers.
Main Results:
• Created GTM strategy that generates 25-30 B2B MQLs per month through AEO & SEO
implementation
• Executed Social Media Strategy that helped get 3.3% website organic traffic growth within 3
months
• Established partner marketing campaigns that generated 25% company brand visibility and
recognition growth. Google's organic brand query has grown by 145% within a year.

Head of content

from 11.2022 to 04.2023 (6 months)
[NDA project], Дистанційно (IT)

Main Activities:
• Creating and executing content strategy for the product blog, social media marketing, and PR
publications/press releases.
• Leadership and team management, data analytics, KPIs and performance tracking
• Creating and executing customer journey map, enhancing the user satisfaction score
• Managed cross-functional collaboration to increase customer retention and user acquisition rate
Main Results:
• Increased CLTV by 2% through the introduction of an affiliate program
• Increased user engagement by 14 % due to the involvement of new social media platforms like
YouTube Shorts and TikTok;
• Increased customer retention & customer satisfaction to 93% through enhancing support
sequences.

Marketing Project Manager

from 02.2022 to 09.2022 (8 months)
Finch.labs, Дистанційно (IT)

Main Activities:
• Leadership and team management of 14 professionals
• Executing end-to-end project management and project delivery. Planning and prioritizing tasks
and allocation of company resources, budgeting, reporting
• Developing client and stakeholder relationships and communication skills
• Assistance and control of the recruitment and onboarding processes
Main Results:
• Launched 4 ICOs for web3 projects [NFT market]
• Delivered a successful launch of a USA-based brand awareness and influence marketing
campaign with a 1M+ budget that helped to achieve the collection ‘sold out’ within 1 day.

Head of marketing

from 02.2021 to 02.2022 (1 year)
Blaize, Дніпро (IT)

Leadership and team management, KPIs tracking, budgeting, reporting to C-suite
• Managing and optimizing marketing campaigns across multiple channels for new customer
acquisition
• Creation and execution of brand awareness strategy, Public Relations and press releases
• Development of stakeholders' personal brand to increase the amount of closed sales through
LinkedIn advertising
Main Results:
• Established key performance indicators for the marketing team and integrated real-time analytics
monitoring; this initiative enabled immediate digital marketing campaign adjustments, contributing
to a 20% boost in lead generation within three months.
• Managed brand awareness and product marketing campaigns with 500K+ budgets, which end up
in launching 4 in-house products [ DeFi, Cybersecurity, NFT, Borrow & lending niche]

Technical Writer

from 07.2020 to 02.2021 (8 months)
Blaize, Дніпро (IT)

- Copywriting/ Creative Writing (English) для блога и лендинг страниц
- создание маркетинговых презентаций компании
- техническое описание продуктов и проектов
- создание отчетов и презентаций по осуществленным проектам
- SMM (написание контента для страниц компании в Facebook, Twitter, LinkedIn, а также личной страницы руководителя)
- создание макетов для доработки существующих страниц или создание новых ленлингов (Photoshop, Figma)

Project manager/ Copywriter

from 08.2019 to 04.2020 (9 months)
Peninsula, Дніпро (Роздрібна торгівля)

- Copywriting, Creative Writing (на английском, украинском, русском)
- разработка вебсайта и наполнение его контентом
- CMS (wordpress/webflow)
- перевод договоров и других документов
- SMM
- создание рекламной стратегии и контента
- ассистирование руководству в текущих сделках

Помощник дизайнера

from 02.2019 to 07.2019 (6 months)
Ohhmatyatelier, Poznan (Легкая промышленность)

- создание рекламного контента
- SMM
- контакт с клиентами и поставщиками
- организация рекламных ивентов
- отправка товара

Асистент отдела маркетинга

from 09.2016 to 12.2018 (2 years 4 months)
PoznańLab Instytut Medycyny Praktycznej, Poznań (Медицина, здравоохранение, аптеки)

- помощь в организации медицинских курсов
- контакт с международными клиентами
- управление базой данных
- реклама в social media (Youtube, Facebook)
- переводы

Education

Uniwersytet im. Adama Mickiewiza w Poznaniu

Журналистика и коммуникация: новые медиа, Poznan
Higher, from 2017 to 2019 (2 years)

Uniwersytet im. Adama Mickiewiza w Poznaniu

Международные отношения: международный бизнес и экономика, Poznan
Higher, from 2014 to 2017 (3 years)

Additional education and certificates

Postgraduate Program on Marketing strategy at GLOBIS

2020, 1 месяц

Knowledge and skills

• Adobe Photoshop
• Google Analytics
• WordPress
• Google Search Console
• Creative writing

Language proficiencies

• English — fluent
• Polish — fluent
• French — average
• Spanish — average

Additional information

Courses and Certifications

2024 Creative Thinking Workshop by WTECH (Barcelona)
2023 UX Copywriting, Bazilik Marketing School (online)
2023 Poetic Thinking by Joe Harjo, Masterclass (online)
2022 Recruiting: Talent acquisition & Hiring, UDEMY (online)
2022 Visual & Brand Strategy course, Academy by Ricko (online)
2022 Google ads & Targeting course, Genious marketing (online)
2020 Marketing & Business Strategy, Global Genesis business course (Zaporizhia, Ukraine)
2018 4eme Festival International de Théâtre Francophone a Poznan (Poznan, Poland)
2016 24th World Congress of Political Science 2016 (Poznan, Poland)
2016 Co-organizer EFORT for Eastern Europe (Poznan, Poland)
2016 Intensive program for students in the framework of Erasmus + (Ghent, Belgium)