Contact information

The job seeker has entered a phone number , email and LinkedIn.

You can get this candidate's contact information from https://www.work.ua/resumes/5621020/

Work experience

Commercial director

from 02.2024 to now (2 years)
«Fresh Heaven», Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Official site: [open contact info](look above in the "contact info" section)
Major Duties:
Development of the concept and introduction of the product line to the Ukrainian market
Formation and implementation of plans for sales and promotion of products, according to the agreed sales strategy
Achievement of the planned level of business profitability and effective investment of funds
Use of the "Management Cycle" when working with personnel
Creation and maintenance of an organized document flow system with partners and state institutions
Monitoring market trends, changes in prices, supply and demand, competitors' actions and making optimal decisions
Conducting negotiations and agreeing on favorable commercial terms with key partners
Conducting team building activities, presentations, classroom trainings, store checks, etc.
Analytics, reports and business trips

Achievements:
Achieved of the planned level of annual turnover and profit of the sales department, in 2025 (+26% 2025/24)
Signed 12 sales contracts in the channel: modern retail and marketplace (2025)
Provided in 2025. distribution indicators on the market: quantitative - 67% and qualitative - 92%
Conducted selection, training and adaptation of key personnel of the company (12 people)

Sales and Marketing Director

from 09.2022 to 12.2023 (1 year 4 months)
«Keratin Europa», Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)

Official site: https://keratin-europa.com/
Major Duties:
Organization and management of financial and economic e-Commerce activities of the company
Implementation of monthly profit and turnover plans, as well as effective use of budget funds
Effective management of the company's marketing and sales department teams
Ensuring financial results by implementing plans and tasks within the specified deadlines
Development of the business strategy for the next three years
(pricing, planning of sales, costs and profits, budgeting and control of cash flows, effective investment)
Development of a marketing policy on the European market
Regular monitoring and analysis of changes in the market, decision-making and response to changes
Development and implementation of the company's SOP
(selection and hiring, training and adaptation, setting tasks and goals, motivation and team building, control, evaluation and analysis of personnel)
Conducting negotiations with the company's key partners, agreeing on terms of cooperation and monitoring their implementation
Development and implementation of SOP, for sales and marketing department managers
(taught the team how to use a various ways of sales analysis in CRM, introduced standards for working with incoming leads and existing regular customers - wrote sales scripts, distributed all the clients to managers and areas of responsibility, for the list of the European countries)
Ensuring high liquidity indicators of products line and funds flow
Analysis of economic indicators and reporting

Achievements:
Conducted a SWOT analysis of the business and identified the potential and the best ways for the company development, on European market
Ensured the processes of rational profit distribution within the framework of the company's strategic development and effective investment – increased actives in 2023, by 213% (2023/22)
Executed the annual profit plan of the Sales department, in 2023
Signed new contracts for 2024, on favorable terms and guarantees for the company, with key partners of the business chain
("Natureza Cosmeticos" is the main supplier of products and "DHL" is the European logistics operator)
Formed a full-fledged and effective e-Commerce sales and marketing teams (23 people)
(collaboration of the sales and marketing departments, after the implementation of the e-Commerce SOP)
Created the "Portal for adaptation and development of employees"
(for example: https://classroom.google.com/)

Reason of dismissal:
Transition to a company with offline activities

Head of Sales in Ukraine

from 06.2021 to 06.2022 (1 year)
«Eco Vista», Кyiv (Сільське господарство, агробізнес)

Official site: https://ecovista.ua/en/
Major Duties:
Ensuring an agreed level of business profitability and timely return of funds
Planning and implementation of sales strategy and P&L management (formation of the sales strategy of the department 2021/22, branding and listing the product line to the markets - development of design and slogans, definition of the target audience of consumers, brand registration, pricing, coordination of sales volumes with networks, etc.)
Using the "Managerial cycle" to create, train and develop a strong sales team (selection and training of a sales team from scratch)
Systematization and template work (prescribing and implementing chains of business processes, establishing interaction between
departments)
Creation and maintenance of an organized system of document circulation (including prolongation, signing of new contracts, work
with primary documentation, payment of bills and categorization of the listed blocks)
Maintaining the volume of sales, assortment of products and selling prices, by tracking supply and demand, changes in trends, economic indicators, actions of competitors, changes in market prices and making optimal decisions
Negotiations and communication with key customers (annual negotiations and agreement for the next year - commercial
conditions, "promo" schedules and volumes of turnover with networks)
Conducting quarterly meetings, presentations, negotiations, team trainings, master classes, workshops, tenders sales, creating a
strong and friendly team, business scaling, etc.
Analytics, reports and business trips

Achievements:
Achieved the target level of annual profit (2021) of the sales department
Signed a 6 new contracts with national networks (September-November 2021)
Re-signed overdue contracts for 6 operating networks (August-October 2021)
Reduced the level of debt - from 77% to 18% (June 2021/22)
Introduced 11SKU of the brand new packaged products TM "Eco Vista" into the trade networks - Novus, Velmart (January 2022)
Put into operation: regulations, job descriptions, company standards (October 2021)

Reason of dismissal:
Reduction due to war

National Sales Manager

from 06.2020 to 06.2021 (1 year)
«Fishki Food Distribution», Київ (Харчова промисловість)

Official site: https://fishkifood.com.ua/
Major Duties:
Development, setting and monitoring of the implementation of strategic and operational goals and objectives in the segment of key customers, according to the management cycle
Ensuring the achievement of monthly and strategic sales results and financial goals of the company.
Conclusion and negotiation of profitable commercial terms of contracts with key customers and control of their observance in a timely manner
Coordination with retail chains of annual promotional programs and regular analysis of the achievement of planned results, ongoing marketing campaigns and the use of the most effective in the future
Achieving the goals of the sales department of the contract profitability, the established turnover plan, connecting new key customers, expanding the representation of SKUs in retail chains and listing new products
Constant monitoring of changes in the market, the actions of competitors and the prompt response of the company, in such conditions to maintain business efficiency
Team Building, coaching the sales team and monitoring the application of requirements for sales techniques, presentations, negotiations and established company standards

Achievements:
Agreed commercial terms of cooperation and signed contracts for new key clients:
Auchan, Epicenter, Expansion, Kolo and Cooker
Negotiated with potential clients, agreed on a listing in the category, share of representation and contract terms, for the AVIKO trademark in a number of retail chains: ATB, Epicenter, Velyka Kyshenya, ECO, Auchan, Cooker, Kolo, Novus and Varus

Reason of dismissal:
Moved to a higher position

Key Account Manager

from 11.2019 to 05.2020 (7 months)
LLC «Schedro», Кyiv (Харчова промисловість)

Official site: https://en.schedro.ua/
Major Duties:
Negotiating contracts with key clients and meeting established deadlines for the fulfilment of each client's long-term goals
Developing and sustaining solid relationships with key clients that bring in the most income for the company
Acting as the main point of contact between key clients and internal teams
Supervising the account teams assigned to each key client.
Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that key clients’ needs are met
Developing a thorough understanding of key clients' needs and requirements and preparing customised solutions
Addressing and resolving key clients’ complaints
Compiling reports on account progress, goals, and forecasts for account teams and stakeholders

Achievements:
Negotiated annual contracts with entrusted key clients upon the required deadlines, for 2020. - Velyka Kyshenia, Billa, Furshet, Kolo
Conducted two waves of revaluations for the entrusted networks, in two commodity categories (Out of the contract terms - February - March 2020)
Optimised the processes of approval / marketing activities with all of the key clients (agreed on annual promotional plans by SKU, periods, and level of post compensation, according to assigned budget for 2020)

Reason of dismissal:
Moved to a higher position

Key Account Manager

from 09.2011 to 04.2019 (7 years 8 months)
«Biosphere Corporation», Kyiv (Харчова промисловість)

Official site: https://biosphere-corp.com/us/
Major Duties:
Fulfilling strategic sales and incomes
Developing and implementing a development strategy, evaluating economic efficiency, taking corrective actions to implement the plan, managing debt of clients
Formation, approval and control of the budget spending
Conducting of the annual negotiations (reconcilement of commercial conditions and contracts)
Identifying new sales opportunities within existing and prospect clients
Management of the product line and retail price
Attending retail sales channel for identifying development potential
Analysis activities of the competitors and making a reaction
Reporting

Achievements:
Reached a record growth sales level 2018/2017 - 56%
Reduced commercial conditions for a number of networks
Efficient investment of the budget funds
Implementation of the strategic goals

Reason of dismissal:
Forced to retire for family reasons

Area Sales Manager

from 11.2010 to 08.2011 (10 months)
LLC «Leader Snack», Kyiv (Харчова промисловість)

Official site: https://leader-snack.com.ua/en/
Major Duties:
Fulfilment of sales, distribution and special projects according to the company strategy
Discover and development of new sales channels, as well as getting of the profitable contracts
Ensuring the installation and accounting of commercial equipment
Manage a group of exclusive supervisors and sales
representatives, selection, training
Monitoring and planning the inventory of products in the warehouses of distributors
Receivables control
Monitoring compliance with price policy
Dealing with customer complaints: identifying their causes, solutions.

Achievements:
Recruited from scratch: 16 sales representatives, 3 supervisors
Activated of 1020 retail outlets for the first 3 months

Reason of dismissal:
Moved to Key Account Sales Department

Sales department supervisor

from 08.2008 to 09.2010 (2 years 2 months)
JSC «AVK», Кyiv (Харчова промисловість)

Official site: https://avk.ua/int/ru
Major Duties::
Development of a sales plan for the assigned territory
Increasing the indicators of qualitative and quantitative distribution
Control over the rational use and installation of the company's commercial equipment
Search for new sales channels and building effective routes for the movement of sales representatives
Conducting auditoriums and field trainings. for the sales team, market visits (store-check) and audit
Recruitment, hiring, adaptation, training. personnel, setting goals and objectives, motivation and evaluation of personnel
Reporting

Achievements:
Achieved a high annual sales growth rate (2008/2009):
- in monetary terms +34%
- in kind terms +27%
Activated - 22 new outlets in the territory (second half of 2008)
Introduced into regular work - "Thomas-Kilmann" test, to determine the degree of ability (inclination) to learn, at the interview stage

Reason of dismissal:
Moved to a higher position

Sales department supervisor

from 06.2007 to 05.2008 (1 year)
JSC «Roshen», Kropyvnytskyi (Харчова промисловість)

Official site: https://www.roshen.com/ua/en/
Responsibilities and achievements are available on request
Reason of dismissal: Moving to Kyiv

Sales department supervisor

from 12.2005 to 05.2007 (1 year 6 months)
JSC «Konti», Kropyvnytskyi (Харчова промисловість)

Official site: https://konti.ua/en
Responsibilities and achievements are available on request
Reason of dismissal: Moved to a leading company in the confectionery segment

Education

Uman Agrarian State University

Major: "Accounting and Audit" Qualification: economist, Uman
Higher, from 2001 to 2004 (3 years)

Kirovohrad Cybernetic and Technical College

Major: "Finance" Qualification: accountant-financier, Kropyvnytskyi
Specialized secondary, from 1998 to 2001 (3 years)

Additional education and certificates

Successfully completed the training: task - «The Finance», school - «CFO Club Ukraine», coach(professor) - Kolisnyk Mikhailo

2019, 1 day

Successfully completed the training: task - «The culture of effective management», coach(professor) - Beloshapka Vladislav

2017, 3 modules, 6 months

Successfully completed the training: task - «The mastery of negotiations», school - «NewRealGoal», coach - Natalia Petrova

2017, 1 day

Successfully completed the training: task - «Managerial competence», school «Golden Staff», coach - Yana Demchenko

2011, 2 days

Completed Speak Up English School, certificated, acquired knowledge - Advanced level

2017, 1 year

Completed the advanced level of instruction (5semesters) of American English Center’s language course

2011, 1 year, 210 hours

Knowledge and skills

• Користувач ПК
• MS Office
• 1С
• 1C
• CRM
• Бітрікс24
• Bitrix24
• Уміння аналізувати
• Ability to analyze
• Confidence
• Google
• Стратегічне планування
• Цифрова грамотність
• Conducting trainings
• Spot2D
• Дія
• Тестування
• Testing
• Business development
• Управлінський цикл
• Проведення складних перемовин
• Забезпечення прибутковості бізнесу
• Ефективне інвестування та розвиток продажів
• Стратегічне планування P&L
• Strong negotiation and leadership skills
• Managing business profitability
• Проведення складних переговорів

Language proficiencies

• Ukrainian — fluent
• English — advanced

References

• Mr. Mykhailo Dementiev

  Mr. Mykhailo Dementiev

  Sales Director in Ukraine, Household Department, "Biosphere Corporation"

  Contact details are hidden

• Ms. Olesya Sira

  Ms. Olesya Sira

  Founder а "WHITE PUZZLE", "Eco Vista"

  Contact details are hidden

Additional information

My portfolio: tinyurl.com/3dhv68ke
Driving license – B category (Own car)
Availability of own sales training programs
Ready to business trips