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Work experience

Executive Assistant Manager & Sales & Marketing Director

from 08.2019 to now (4 years 10 months)
Vera Stone Hotels & Resorts, Marsa Alam (Hotels & Resorts)

Current Professional Role:
•Responsible for daily operation related to Rooms Division as well as Sales & Marketing.
•Responsible for short and long-term planning and day-to-day operations.
•Responsible for the preparation of the marketing, advertising, sales plans, programs and annual budget.
•Replacing the General Manager & In charge of hotel operation during Hotel GM vacations.
•Work Parallel with Financial controller to reach break-even selling price along with profit margins based on market demand and seasonality to achieve hotel budget and to maximize revenue.
•Attending International Exhibitions & Road Shows.
•Manages within approved plans and budgets; daily operations, training, and directing of the sales staff.
•Monitors all day to day activities of direct reports.
•Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
•Responsible for Reservation Department to ensure understanding of sales strategy and effective implementation of this strategy for the segment Yield Revenue Management.
•Recommends booking goals for reservation team members.
•Develops and manages relationships with key stakeholders, both internal and external.
•Analyse market information by using sales systems and implements strategy to achieve hotel’s financial room and catering goals.
•In charge of Revenue Management to achieve accurate monthly period projections.
•Approves space availability & release periods to maximize revenue.
•Develops - implements & sustains aggressive solicitation program focused on increasing business.
•Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segments
•In charge of development and implementation of promotions, both internal and external.
•Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicate.
•Participates in sales calls with members of sales team to acquire new business and/or close on business.
•Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
•Interacts with guests to obtain feedback on product quality and service levels.
•Empowers associates to provide excellent customer service.
•Observes service behaviors of associates and provides feedback to individuals and/or managers.
•Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
•Develops - implements & maintains a departmental orientation program for associates to receive the appropriate new hire training to successfully perform their job.
•Utilizes all available on the job training tools for associates.
•Attends customer events, trade shows and sales missions to maintain.

Sales & Marketing Director

from 02.2017 to 07.2019 (2 years 5 months)
Palm Beach Resort & SPA, Hurghada (Hotels & Resorts)

Current Professional Role:
•Responsible for daily operation related to Rooms Division as well as Sales & Marketing.
•Responsible for short and long-term planning and day-to-day operations.
•Responsible for the preparation of the marketing, advertising, sales plans, programs and annual budget.
•Replacing the General Manager & In charge of hotel operation during Hotel GM vacations.
•Work Parallel with Financial controller to reach break-even selling price along with profit margins based on market demand and seasonality to achieve hotel budget and to maximize revenue.
•Attending International Exhibitions & Road Shows.
•Manages within approved plans and budgets; daily operations, training, and directing of the sales staff.
•Monitors all day to day activities of direct reports.
•Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
•Responsible for Reservation Department to ensure understanding of sales strategy and effective implementation of this strategy for the segment Yield Revenue Management.
•Recommends booking goals for reservation team members.
•Develops and manages relationships with key stakeholders, both internal and external.
•Analyse market information by using sales systems and implements strategy to achieve hotel’s financial room and catering goals.
•In charge of Revenue Management to achieve accurate monthly period projections.
•Approves space availability & release periods to maximize revenue.
•Develops - implements & sustains aggressive solicitation program focused on increasing business.
•Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segments
•In charge of development and implementation of promotions, both internal and external.
•Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicate.
•Participates in sales calls with members of sales team to acquire new business and/or close on business.
•Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
•Interacts with guests to obtain feedback on product quality and service levels.
•Empowers associates to provide excellent customer service.
•Observes service behaviors of associates and provides feedback to individuals and/or managers.
•Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
•Develops - implements & maintains a departmental orientation program for associates to receive the appropriate new hire training to successfully perform their job.
•Utilizes all available on the job training tools for associates.
•Attends customer events, trade shows and sales missions to maintain.

Sales & Marketing Director

from 09.2016 to 11.2017 (1 year 2 months)
Lamar Hotels & Resorts, Abu Soma (Hotels & Reosorts)

Current Professional Role:
•Responsible for daily operation related to Rooms Division as well as Sales & Marketing.
•Responsible for short and long-term planning and day-to-day operations.
•Responsible for the preparation of the marketing, advertising, sales plans, programs and annual budget.
•Replacing the General Manager & In charge of hotel operation during Hotel GM vacations.
•Work Parallel with Financial controller to reach break-even selling price along with profit margins based on market demand and seasonality to achieve hotel budget and to maximize revenue.
•Attending International Exhibitions & Road Shows.
•Manages within approved plans and budgets; daily operations, training, and directing of the sales staff.
•Monitors all day to day activities of direct reports.
•Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
•Responsible for Reservation Department to ensure understanding of sales strategy and effective implementation of this strategy for the segment Yield Revenue Management.
•Recommends booking goals for reservation team members.
•Develops and manages relationships with key stakeholders, both internal and external.
•Analyse market information by using sales systems and implements strategy to achieve hotel’s financial room and catering goals.
•In charge of Revenue Management to achieve accurate monthly period projections.
•Approves space availability & release periods to maximize revenue.
•Develops - implements & sustains aggressive solicitation program focused on increasing business.
•Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segments
•In charge of development and implementation of promotions, both internal and external.
•Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicate.
•Participates in sales calls with members of sales team to acquire new business and/or close on business.
•Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
•Interacts with guests to obtain feedback on product quality and service levels.
•Empowers associates to provide excellent customer service.
•Observes service behaviors of associates and provides feedback to individuals and/or managers.
•Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
•Develops - implements & maintains a departmental orientation program for associates to receive the appropriate new hire training to successfully perform their job.
•Utilizes all available on the job training tools for associates.
•Attends customer events, trade shows and sales missions to maintain.

Sales & Marketing Director

from 06.2014 to 10.2016 (2 years 4 months)
JAZ Hotels & Resorts, Abu Soma (Hotels & Resorts)

Current Professional Role:
•Responsible for daily operation related to Rooms Division as well as Sales & Marketing.
•Responsible for short and long-term planning and day-to-day operations.
•Responsible for the preparation of the marketing, advertising, sales plans, programs and annual budget.
•Replacing the General Manager & In charge of hotel operation during Hotel GM vacations.
•Work Parallel with Financial controller to reach break-even selling price along with profit margins based on market demand and seasonality to achieve hotel budget and to maximize revenue.
•Attending International Exhibitions & Road Shows.
•Manages within approved plans and budgets; daily operations, training, and directing of the sales staff.
•Monitors all day to day activities of direct reports.
•Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
•Responsible for Reservation Department to ensure understanding of sales strategy and effective implementation of this strategy for the segment Yield Revenue Management.
•Recommends booking goals for reservation team members.
•Develops and manages relationships with key stakeholders, both internal and external.
•Analyse market information by using sales systems and implements strategy to achieve hotel’s financial room and catering goals.
•In charge of Revenue Management to achieve accurate monthly period projections.
•Approves space availability & release periods to maximize revenue.
•Develops - implements & sustains aggressive solicitation program focused on increasing business.
•Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segments
•In charge of development and implementation of promotions, both internal and external.
•Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicate.
•Participates in sales calls with members of sales team to acquire new business and/or close on business.
•Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
•Interacts with guests to obtain feedback on product quality and service levels.
•Empowers associates to provide excellent customer service.
•Observes service behaviors of associates and provides feedback to individuals and/or managers.
•Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
•Develops - implements & maintains a departmental orientation program for associates to receive the appropriate new hire training to successfully perform their job.
•Utilizes all available on the job training tools for associates.
•Attends customer events, trade shows and sales missions to maintain.

Sales & Marketing Director

from 03.2013 to 05.2014 (1 year 2 months)
Helnan Hotels & Resorts, TABA (Hotels & Resorts)

Current Professional Role:
•Responsible for daily operation related to Rooms Division as well as Sales & Marketing.
•Responsible for short and long-term planning and day-to-day operations.
•Responsible for the preparation of the marketing, advertising, sales plans, programs and annual budget.
•Replacing the General Manager & In charge of hotel operation during Hotel GM vacations.
•Work Parallel with Financial controller to reach break-even selling price along with profit margins based on market demand and seasonality to achieve hotel budget and to maximize revenue.
•Attending International Exhibitions & Road Shows.
•Manages within approved plans and budgets; daily operations, training, and directing of the sales staff.
•Monitors all day to day activities of direct reports.
•Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
•Responsible for Reservation Department to ensure understanding of sales strategy and effective implementation of this strategy for the segment Yield Revenue Management.
•Recommends booking goals for reservation team members.
•Develops and manages relationships with key stakeholders, both internal and external.
•Analyse market information by using sales systems and implements strategy to achieve hotel’s financial room and catering goals.
•In charge of Revenue Management to achieve accurate monthly period projections.
•Approves space availability & release periods to maximize revenue.
•Develops - implements & sustains aggressive solicitation program focused on increasing business.
•Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segments
•In charge of development and implementation of promotions, both internal and external.
•Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicate.
•Participates in sales calls with members of sales team to acquire new business and/or close on business.
•Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
•Interacts with guests to obtain feedback on product quality and service levels.
•Empowers associates to provide excellent customer service.
•Observes service behaviors of associates and provides feedback to individuals and/or managers.
•Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
•Develops - implements & maintains a departmental orientation program for associates to receive the appropriate new hire training to successfully perform their job.
•Utilizes all available on the job training tools for associates.
•Attends customer events, trade shows and sales missions to maintain.

Sales & Marketing Assistant Director

from 02.2012 to 03.2013 (1 year 1 month)
Movenpick Hotels & Resorts, TABA (Hotels & Resorts)

Current Professional Role:
•Responsible for daily operation related to Rooms Division as well as Sales & Marketing.
•Responsible for short and long-term planning and day-to-day operations.
•Responsible for the preparation of the marketing, advertising, sales plans, programs and annual budget.
•Replacing the General Manager & In charge of hotel operation during Hotel GM vacations.
•Work Parallel with Financial controller to reach break-even selling price along with profit margins based on market demand and seasonality to achieve hotel budget and to maximize revenue.
•Attending International Exhibitions & Road Shows.
•Manages within approved plans and budgets; daily operations, training, and directing of the sales staff.
•Monitors all day to day activities of direct reports.
•Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
•Responsible for Reservation Department to ensure understanding of sales strategy and effective implementation of this strategy for the segment Yield Revenue Management.
•Recommends booking goals for reservation team members.
•Develops and manages relationships with key stakeholders, both internal and external.
•Analyse market information by using sales systems and implements strategy to achieve hotel’s financial room and catering goals.
•In charge of Revenue Management to achieve accurate monthly period projections.
•Approves space availability & release periods to maximize revenue.
•Develops - implements & sustains aggressive solicitation program focused on increasing business.
•Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segments
•In charge of development and implementation of promotions, both internal and external.
•Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicate.
•Participates in sales calls with members of sales team to acquire new business and/or close on business.
•Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
•Interacts with guests to obtain feedback on product quality and service levels.
•Empowers associates to provide excellent customer service.
•Observes service behaviors of associates and provides feedback to individuals and/or managers.
•Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
•Develops - implements & maintains a departmental orientation program for associates to receive the appropriate new hire training to successfully perform their job.
•Utilizes all available on the job training tools for associates.
•Attends customer events, trade shows and sales missions to maintain.

Sales & Marketing Assistant Director

from 05.2007 to 02.2012 (4 years 9 months)
Sonesta Hotels & Resorts, TABA (Hotels & Resorts)

Current Professional Role:
•Responsible for daily operation related to Rooms Division as well as Sales & Marketing.
•Responsible for short and long-term planning and day-to-day operations.
•Responsible for the preparation of the marketing, advertising, sales plans, programs and annual budget.
•Replacing the General Manager & In charge of hotel operation during Hotel GM vacations.
•Work Parallel with Financial controller to reach break-even selling price along with profit margins based on market demand and seasonality to achieve hotel budget and to maximize revenue.
•Attending International Exhibitions & Road Shows.
•Manages within approved plans and budgets; daily operations, training, and directing of the sales staff.
•Monitors all day to day activities of direct reports.
•Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
•Responsible for Reservation Department to ensure understanding of sales strategy and effective implementation of this strategy for the segment Yield Revenue Management.
•Recommends booking goals for reservation team members.
•Develops and manages relationships with key stakeholders, both internal and external.
•Analyse market information by using sales systems and implements strategy to achieve hotel’s financial room and catering goals.
•In charge of Revenue Management to achieve accurate monthly period projections.
•Approves space availability & release periods to maximize revenue.
•Develops - implements & sustains aggressive solicitation program focused on increasing business.
•Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segments
•In charge of development and implementation of promotions, both internal and external.
•Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicate.
•Participates in sales calls with members of sales team to acquire new business and/or close on business.
•Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
•Interacts with guests to obtain feedback on product quality and service levels.
•Empowers associates to provide excellent customer service.
•Observes service behaviors of associates and provides feedback to individuals and/or managers.
•Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
•Develops - implements & maintains a departmental orientation program for associates to receive the appropriate new hire training to successfully perform their job.
•Utilizes all available on the job training tools for associates.
•Attends customer events, trade shows and sales missions to maintain.

Education

Faculty of Hotels & Tourism

Tour Guiding, Cairo
Higher, from 1992 to 1996 (4 years)

Knowledge and skills

Language proficiencies

• English — fluent
• Arabic — fluent

References

• Wael Ramadan Abd El Aziz

  Wael Ramadan Abd El Aziz

  General Manager, Azur Hotels & Resorts

  Contact details are hidden

• Elena Slobodskaya

  Elena Slobodskaya

  Contact details are hidden

Additional information

Sherif Zidan
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

Summary
Benefit of my skills & experiences with several up-scale international firms my objective is to
create professional, proper and profitable business plan for the company & myself.

Career History

Sales and Marketing Director @ Vera Stone Hotels & Resorts
Aug 2019 - Present (2 months)

Sales and Marketing Director @ Palm Beach Resort & Spa
Feb 2017 - Jul 2019 (2 years and 5 months)

Hotel Director @ LAMAR Resort Abu Soma
Oct 2015 - Oct 2016 (1 year)

Sales and Marketing Director @ LAMAR Hotels & Resorts
Oct 2015 - Oct 2016 (1 year)

Sales and Marketing Director @ JAZ Hotels & Resorts
Jun 2014 - Sep 2015 (1 year and 3 months)

Sales and Marketing Director @ Helnan International
Feb 2013 - Jun 2014 (1 year and 4 months)

Operations Director @ Helnan Hotels & Resorts
Feb 2013 - May 2014 (1 year and 3 months)

Sales & Marketing Assistant Director @ Movenpick Hotels & Resorts
Jan 2012 - Feb 2013 (1 year and 1 month)

1
Sherif Zidan
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

Sales & Marketing Assistant Director @ Sonesta Hotels & Resorts
Jun 2007 - Jan 2012 (4 years and 7 months)

Sales Manager @ Starwood Hotels & Resorts
May 2005 - Jun 2007 (2 years and 1 month)

Skills
Hotels & Tourism Management

Director of Sales & Marketing
Director of Rooms Division
Director of Hotel Operation
Rooms Division
Revenue Management,

Contracting Director
Windows All Versions
Office All Versions
Macintosh
Linux

Education
Bachelor of Hotels & Tourism
Misr College for Hotels & Tourism
Graduated 1996

2