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Work experience

Digital marketer

from 12.2014 to 12.2019 (5 years)
Zeo Alliance, Київ (IT)

1) Senior Media Buyer:
- Deep dive knowledge of campaign setup, algorithm principles, scale tactics and optimization for:
- Google Marketing Platfrom (banners, native, video, retargeting)
- Softonic, Download.com, Speedtest (banners)
- Voluum (native)
- Criteo (retargeting)
- As well as post-download page and in-app adertising
- Managed campaigns with CPM, CPC, CPI models across all geos (tier1, tier2, tier3)
- Found new ROI-positive channel for our product (ads in newsletters) and developed direct cooperation for it (LiveIntent, PowerInbox)

2) Inbound marketig/Content manager:
- Created and managed editorial calendar that attracts qualified audience (including blog posts, guides, interactives, whitepapers, reports, infographics, videos etc.)
- Developed and distributed different type of content to grow customer acquisition together with internal team
- Managed external US-based content agency that helped with content creation
- Managed YouTube channel and created video content according to video content plan
- Initiated creative brainstorm to generate new ideas and created plans for future marketing activities

3) Brand manager
- Developed brand guide and executed brand strategy
- Analyzed brand positioning and consumer insights
- Shaped and communicated company vision and mission
- Translated brand elements into plans and go-to-market strategies
- Oversaw new and ongoing marketing and advertising activities

Education

КНЕУ

Економіки та управління, менеджер промислових підприємств, Київ
Higher, from 2010 to 2015 (4 years 10 months)

Language proficiencies

• English — advanced
• Ukrainian — fluent
• Russian — fluent
• Chinese — average