Contact information

The job seeker has entered a phone number and email.

You can get this candidate's contact information from https://www.work.ua/resumes/5944451/

Work experience

Senior Media Buyer

from 01.2025 to 04.2025 (3 months)
Marketing Agency, UA, Дистанційно (IT)

Key achievements:

- Generated $13,489.24 in revenue with just $3,752.46 ad spend between March 1–26, 2025, achieving an average ROAS of 3.59x for Skincare brand.
- Ran TikTok campaigns for desserts French brand resulting in 189 purchases with €8,697.73 CV, achieving a solid ROAS of 1.33 and a CPA of only €4.34.
- Optimized ad strategy for a furniture & decor e-commerce brand, generating $3.2M+ in revenue with $1.4M ad spend, increasing ROAS from 1.49 to 2.28
- Systematized team workflows by creating performance report templates, centralizing documentation, and implementing structured reporting routines.
- Organized weekly mentorship calls for a Junior Media Buyer to provide strategic guidance and help improve campaign performance.

Responsibilities:

- Managing Facebook and TikTok advertising campaigns across various funnel stages for e-commerce brands, online schools, and services.
- Developing Meta and TikTok ad strategies aligned with client objectives and KPIs.
- Collaborate with designers on creative tasks and ensuring asset delivery alignment with campaign goals.
- Providing updates and performance insights for clients and internal team.
- Creating and delivering detailed campaign reports focused on ROAS, CPA, and conversion metrics.
- Analyzing landing pages and sales funnels to identify friction points and improve the customer journey, directly contributing to increased conversions and sales.

Senior Media Buyer

from 03.2023 to 01.2025 (1 year 10 months)
Harbor Marketing Agency, USA, Дистанційно (Маркетинг, реклама, PR)

Key achievements:

- Resolved traffic challenges for Distillery, filling all tour slots and boosting cocktail, bottle sales, and distribution pull-through.
- Managed ad account for a watch brand, driving a significant sales increase and boosting ROAS from 0.9x to an average of 6-7x.
- Delivered exceptional ROI for Vineyard by crafting a tailored marketing strategy that significantly boosted revenue in a complex industry.
- Calculated unit economics for birdwatcher subscription boxes, reducing CPA from $100 to $20.


Responsibilities:

- Spearhead the development of tailored advertising strategies for e-commerce brands, subscription boxes, and local businesses, including breweries, distilleries, and wineries, to drive client success
- Collaborate with the creative team to create compelling design briefs that align with campaign objectives
- Lead the launch and continuous optimization of Facebook ad campaigns, consistently improving performance
- Write high-converting ad copies that resonate with target audiences, ensuring maximum engagement and conversions
- Analyze and compile detailed performance reports, providing actionable insights to optimize ongoing campaigns

Media Buyer

from 08.2022 to 02.2023 (6 months)
Otavation, Дистанційно (Маркетинг, реклама, PR)

- Developed and executed effective advertising strategies for a diverse client base, boosting brand awareness and sales
- Worked closely with designers to draft precise design briefs that met campaign goals
- Created engaging ad copies that contributed to improved CTR and engagement
- Managed the end-to-end process of launching and optimizing Facebook ad campaigns
- Conducted training sessions to upskill team members and enhance overall campaign performance
- Collaborated with e-commerce US brands and services in industries such as darts, T-shirts, wellness bracelets, and bathtubs/showers, driving impactful results.

Lecturer

from 08.2022 to 03.2024 (1 year 7 months)
Online School for Media Buyers, Дистанційно (IT)

- Reviewed and assessed students' strategies, providing constructive feedback and guidance
- Helped launch successful ad campaigns, ensuring students' campaigns met objectives
- Answered questions and provided support to beginners in understanding key concepts
- Organized and conducted Zoom calls to deliver personalized learning experiences and resolve doubts
- Recorded video lessons for a course covering topics such as funnels, launching successful ads on websites, audience creation, and pixel installation through different methods

Facebook Ads Expert/ Media Buyer

from 04.2019 to now (6 years 4 months)
Freelance, Дистанційно (IT)

- Clients with an average LTV of 1+ year
- Consistently received positive reviews for delivering outstanding results across various campaigns.

Freelance Experience by Niche:

E-Commerce: Furniture and décor stores, women’s clothing, jewelry, underwear/swimwear, baby clothing, watches, sports goods, luxury linens, candles, kids’ products, pet products.

Local Businesses: Beauty salons, beauty professionals (lash artists, hair stylists), fitness/yoga, psychologists, flower shops

Online Schools: Online programming schools for children, online courses for psychologists, nail technicians, online school for future mothers (France).

Services: B2B services, VIP automotive segment, real estate, business analytics, interior designers.

Department Head

from 04.2016 to 12.2017 (1 year 8 months)
PVD, Дистанційно (IT)

- Established and managed departmental operations from the ground up
- Designed business workflows and compensation structures to motivate team members

Manager at Marketing department

from 01.2014 to 04.2016 (2 years 3 months)
PVD, Дистанційно (IT)

- Led email marketing campaigns to generate client leads and promote products
- Addressed client objections and conducted market research
- Prepared statistical reports to evaluate campaign effectiveness

Key achievements:

1. Implemented CRM systems which helped to improve communication and sales tracking and reporting

2. Developed and tested a sales strategy via social media Vkontakte, and successfully organized a department to manage the new channel.

Head of Support department and Call centre

from 09.2013 to 01.2014 (4 months)
PVD, Дистанційно (IT)

- Managed a team of 4 support operators and 2 call center agents
- Oversaw chat-operator interactions and ensured quality communication
- Led recruitment efforts, staff training, and documentation management

Key achievements:

1. Introduced upselling strategies in both chat and phone calls, resulting in a 20% increase in company profits within 3 months.

Quality manager in Support department

from 04.2013 to 09.2013 (5 months)
PVD, Київ (IT)

- Ensured high-quality communication in chat operator correspondence

Key Achievements in This Role:

1. Developed work schedules, terms of employment, and working hours

2. Established salary norms, payment policies, and bonus motivation structure

Education

Kyiv National Linguistic University


Master's degree, Translation: English-Ukrainian, Киев
Higher, from 2012 to 2014 (1 year 8 months)

National Pedagogical Dragomanov University


Bachelor's degree, Translation: English-Ukrainian, Киев
Higher, from 2008 to 2012 (3 years 8 months)

Additional education and certificates

Prometheus: Basics of Web UI development

2014, 3 months

Genius Marketing: SMM, Automated Sales Funnel

2019, 6 months

Anna Bonetskaja: SMM

2019, 3 months

School of Advertisement by Ekaterina Osipova: Facebook Ads Expert (beginner)

2019, 1 month

Wish Do Visual: Visual strategy in SMM

2020

Anatomy of target Level Up: Facebook and Instagram Ads

2021, 4 months

Targetorium: Media Buyer Pro

2021, 2 months

Kava School: Photos, videos, logos, illustrations and branding

2022, 2 months

Geek Hub: Marketing & Advertising

2023-2024

Language proficiencies

• English — above average
• Dutch — beginner
• Russian — fluent
• Ukrainian — fluent

Additional information

Hobbies:
- reading
- cooking, especially baking
- travelling
- writing

My positive things are reliability, sociability, ability to persuade, learning ability.