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Work experience

Chief executive officer

from 02.2025 to now (1 year)
Manufacturing Company, B2B / FMCG / DIY segment, Ukraine, Київ (Будівельна промисловість, деревообробка)

Reversed a prolonged negative business trend and led the company from stagnation to stable growth (+8–10% YoY) after a ~25% decline.

Executed a full-scale management transformation: replaced over 40% of administrative and commercial leadership, rebuilding a result-driven team.

Restored business controllability: P&L ownership, cash-flow management, budgeting, management reporting and cost discipline.

Rebuilt the commercial model across distribution, DIY and project channels, shifting focus from volume to margin and sustainable profitability.

Stabilized manufacturing operations: asset audit, quality recovery, downtime reduction, preparation for scale-up.

Re-established trust with key partners and customers, creating a foundation for accelerated growth in 2025–2026.

General Manager (CEO)

from 11.2023 to 02.2025 (1 year 4 months)
United Kyiv Roasters - leader in craft coffee and tea, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Delivered +31% sales growth YoY with EBIT at 12.9% of revenue.

Transformed a start-up into a structured corporate business (from sole proprietors to LLC).

Rebuilt the leadership team (rotation of 6 out of 9 directors).

Implemented a procurement strategy securing prices for ~75% of annual green coffee demand.

Stabilized financial sustainability and improved cost efficiency.

Led M&A evaluation and negotiations to strengthen market position.

Head of sales (distribution across Ukraine w/o West + pharm)

from 09.2021 to 12.2023 (2 years 4 months)
Біосфера, корпорація, Київ (Хімічна промисловість, фармацевтика)

Led distribution sales in eastern, south and central part of Ukraine + managed development in pharm channel in conditions of war

Retained sales level up to numbers prior to war

Trippled sales in pharm channel by building distribution in top-10 pharm chains and pharm-distributors

Managed to develop wholesale and charity-buyers

Redefined distributors` list and optimized/changed partners in 6 regions

Restored cooperation with top-customers in Odesa, Kharkiv, Kyiv, Dnipro - started to work on win-win conditions

Completed org chart with right people

Met targets on revenue, margin and bad debts

Founder / Managing Partner

from 04.2020 to 09.2021 (1 year 6 months)
Independent Retail & E-commerce Venture, Київ (Роздрібна торгівля)

Launched and managed a small profitable retail business during COVID disruption.

Held full responsibility for P&L, pricing, sourcing, operating costs and cash flow.

Built core operational processes: supply chain, inventory, accounting, online sales and customer service.

Achieved a stable operating model without external financing.

Closed the project in a controlled manner upon returning to a senior corporate leadership role.

Marketing director

from 11.2018 to 04.2020 (1 year 6 months)
Whirlpool Ukraine, Caucasus and Moldova, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

•Successful brand portfolio and brand strategies in 5 diverse categories: introduced regular researches and based on insights managed to build portfolio of premium (Whirlpool, Hotpoint) and economy brands (Indesit, Stinol) which brought +2pp market value share, net sales +6pp ahead of market growth; EBITDA +18% vs LY

•As marketing leader supervised to establish premium brand platforms: and launched 5 national IMC 360` campaigns strengthen brand equities: brand love score +1,5; NPS +27; created successful brand funnel: awareness +32; consideration +27; loyalty +19 funded with >$1m budget

•Shaped digital marketing as main media communication channel: own web-sites SEO; SMM: fun pages in Facebook, Instagram and YouTube, “always-on” with paid search and pay-per-click 365 days campaigns, remarketing, on-line consumer journey with digital marketing funnel

•Portfolio Price and promo strategies: developed and implemented flexible pricing strategies which gained +7% gross margin to brand P&L

•Guide markets on required areas of focus in terms of channel promotions and incentives: introduced Consumer Promo strategy to drive added value and delivered +1,7pp value market share with ROI > 0,8

•Building e-commerce: established on-line selling via own website and independent platforms, +5% of annual incremental revenue

•Create effective and engaged teams: reached 93 engagement index in 2019 (highest ever); completed talent blueprint, 4 of 8 talents were calibrated to the Talent pool

Head of commercial development

from 10.2016 to 11.2018 (2 years 2 months)
Coca-Cola Ukraine&Moldova, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

•Category and Channel strategies: improved market leader position with market value share growth +3.4pp on MAT basis, increased leadership ratio vs key competitor to 1.13 (+0,08 vs LY)

•Market launches of premium brands (Schweppes, Rich): to capture profit from growing uncovered segments, built segmentation, brand positioning and targeting

•Define Occasion-Brand-Product-Price-Channel for each channel and key partners: improved Net Sales revenue per litter by 9pp driven by portfolio premiumization with a positive impact on EBIT

•Mapping opportunities and crafting Customers` tailored plan: revenue growth +13% vs volume growth driven by portfolio and channel mix, dual pricing strategy introduction (best achievement among CEE markets)

•Customers engagement: reached “Best beverage partner 2017,2018” in Modern trade, Traditional retail and HoReCa (first time in UA). 7 of 9 marketing aspects recognized as key customers enhancers

•Sustainable team development and succession building: reached 2018 team internal engagement index: + 3pp vs country average; +1pp vs LY; 2 talents exported, successor in place, key positions occupied with talents

Head of trade-marketing

from 07.2009 to 10.2016 (7 years 4 months)
Mars Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

•Development and execution TM strategy in channels: TM strategies 2013, 2014 recognized best in the CIS region by marketing leaders

•Ensuring category development plan implementation with customers: +2% (+0.2 pp to plan) to net sales revenue out of TM programs with average ROI 0.89

•Portfolio management across trade channels: 90% of assortment in hitlist, +1.5% to Net Sales Revenue

•Path to purchase and in-store execution control: 72% of in-store standards reached a country level

•Leading national programs: managed the bulk chocolate launch and gained +12% of country revenue, +1.7% market value share and +8% of Net Contribution in P&L

•Talent development and team engagement: 4 of 8 talents promoted to the next leadership level, 2 got a company Big Recognition award, 87% engagement rate (higher average in marketing and company)

Education

Kyiv-Mohyla business school

Executive MBA, Київ
Higher, from 2018 to 2020 (2 years)

Chartered institute of marketing

Marketing, Київ
Higher, from 2018 to 2018 (less than 1 year)

East-Ukrainian university

Specialist in foreign economic management, Lugansk
Higher, from 1999 to 2004 (5 years)

Additional education and certificates

Digital marketing (International digital marketing academy)

2019 (3 months)

Revenue growth management

2017 (12 months)

Knowledge and skills

• Управлінські навички
• Стратегічне планування
• Управління підприємством
• Систематизація бізнесу
• Фінансове планування
• Управління командою
• Стресостійкість
• PnL менеджмент
• CEO | Загальне управління

Language proficiencies

• English — fluent
• Ukrainian — fluent

References

upon request

upon request