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Work experience

Business Development & Sales Optimization Consultant

from 08.2024 to now (1 year)
Self-employed, Дистанційно (IT)

Key Focus Areas:
- Sales performance improvement
- Customer Lifetime Value (LTV) enhancement
- Conversion rate optimization
- Reducing customer acquisition costs (CAC)
Approach:
- Analyze business operations and identify areas for improvement
- Develop tailored solutions to boost efficiency and performance
Results:
- Increase sales growth
- Improve customer retention and LTV
- Enhance conversion rates and ROI
- Streamline operations for higher productivity and reduce inefficiencies

Chief of Partnerships and Innovations

from 08.2023 to 06.2024 (10 months)
QATestLab, Київ (IT)

Identify Opportunities: Research and identify potential partners that align with the company’s strategic objectives.

Develop Partnerships: Initiate and cultivate relationships with key stakeholders in target organizations. Negotiate and finalize partnership agreements.

Manage Relationships: Serve as the primary point of contact for partners, maintaining strong, ongoing relationships to ensure mutual benefit and satisfaction.

Strategic Planning: Work with internal teams to develop partnership strategies and initiatives that align with overall business goals.

Performance Monitoring: Track, analyze, and report on partnership performance. Provide recommendations for improvement and ensure that partnerships meet or exceed expected outcomes.

Collaborate Internally: Coordinate with sales, marketing, product development, and other relevant departments to ensure seamless integration and execution of partnership initiatives.

Market Analysis: Stay updated on market trends, competitor activities, and industry developments to identify new opportunities for partnerships.

Head of sales

from 09.2021 to 08.2023 (1 year 11 months)
QATestLab, Київ (IT)

Sales Performance Management: Conducted regular performance reviews, including 1-to-1 meetings and individual development plans for team members, leading to increased sales efficiency and improved team KPIs.

Pipeline Optimization: Managed SQL (Sales Qualified Lead) progress tracking and regression control, incresed presales number by 25%, ensuring a 20% improvement in lead-to-opportunity conversion rates.

Process Improvement: Enhanced CRM workflows by implementing standardized procedures for different source leads distribution and follow-up, resulting in a 15% reduction in time to client.

Strategic Planning: Organized weekly brainstorming sessions to address complex leads, fostering collaboration and increasing closed-won rates.

Training & Development: Designed and implemented sales training programs, including objection handling workshops and sales courses, to boost team skill levels and readiness.

Key Metrics Analysis: Conducted monthly and quoterly audits of sales metrics, including LTV, conversion rates, and CAC, providing actionable insights to improve overall ROI.

Cross-functional Collaboration: Facilitated alignment between sales and marketing teams through regular sync meetings and strategic project support, such as refining the B2B buyer journey map.

Head of Call Tracking sales

from 02.2021 to 07.2021 (5 months)
Binotel(www.binotel.ua), Київ (Телекомунікації, зв'язок)

- Determined leads generation sources and growth points
- Attracting clients at exhibitions and conferences
- Improving the quality of interaction with customers
- Conducting training and developing speech modules
- Working with problem clients
Result:
- Conducted a comprehensive analysis of business performance, including:
Sales processes
Customer lifetime value (LTV)
Conversion rates, and customer acquisition costs (CAC).
- Identified key areas for improvement, optimized sales structures, and developed strategies to enhance efficiency and performance. Focused on growth opportunities, operational efficiencies, and tailored solutions to drive measurable results.

Business development manager

from 05.2020 to 01.2021 (8 months)
NDA, Kiev (Телекомунікації, зв'язок)

- Search for partners
- Development clients interaction models
- Terms of a cooperation agreement
- New clients search
- Development of marketing materials

Head of Business Development

from 02.2019 to 02.2020 (1 year)
Business & Finance Consulting (https://bfconsulting.com/), Київ (Консалтинг, бухгалтерія, аудит)

- Products development
- Marketing strategies development and coordination
- Start of email marketing
- Webinars launch
- International conferences
- Start of leads generation, using the website
Results:
- New approach to commercial offers and it's development
- 117% increase in sales to 2018
- Opened new market

Head of Retention

from 08.2016 to 02.2019 (2 years 6 months)
PayPerProfits (https://ppp24.ru/ ), Дніпро (Маркетинг, реклама, PR)

- Hiring and training retention team
- Implementation of new document management system, reduced the cost of workflow and increased customers satisfaction
- Holding trainings and scripts development
- Customer service improvement
- Construction of marketing department efficient work
- Upsell improvement

Results:
- Increase of plan implementation from 50-60% to 90-100%
- Increasing of incoming calls receive from 87% to 93%
- Raise of clients problems solving from 1-3 days to 1-2 hours
- Lunch of 2 new products

Head of sales

from 12.2014 to 08.2016 (1 year 8 months)
Advertising agency PayPerProfits (https://ppp24.ru/), Донецьк (Маркетинг, реклама, PR)

- Building Sales department from 2 to 18 managers
- Development of quality proposals system
- Implementation of a new system shall for sales managers
- Developing of speech modules, job descriptions and standards of work
- Commercial offers improvement by 30%
- Introduction of a new product
- Establishment of a new department
Results:
- Increasing department turnower by 7 times
- Development of commercials improvement by 30%
- Introduction of a new product
- Establishment of a new department

Project manager

from 02.2014 to 12.2014 (10 months)
Megainfo (http://seosite.com.ua/), Донецьк (Маркетинг, реклама, PR)

- Developing of speech modules, job descriptions and standards of work.
- Organisation the work of the divisiones:
Sales,
Retention,
SEO,
Programming department,
Copywriters,
Content managers
- Building up a base, for stepping up into the new regions
- Developing of sales strategy

Results:
- Improved departments cooperation
- Creation of a new business offer
- Price policy improving

Regional Director

from 10.2012 to 02.2014 (1 year 4 months)
BOB’S_WORLD AG, Донецьк (Транспорт, логістика)

Leads generation
- Owners and CEO networking
- Presentation on the clients territory
- Construction of commercial proposals
- Collaboration with consultants
- Developing marketing materials
- Participating in conferences and exhibitions
Results:
- Largest amount of contructs among 5 regions

Deputy chief of Sales

from 08.2011 to 08.2012 (1 year)
ООО «Сладкая жизнь», Донецк (Food distributor)

- Co-ordination of Pastry department work
- Hiring and training the team
- Fulfillment of plan targets
- Inventarisation
- Promotions coordination, pricing, logistic coordination
- Accounts receivable.

Education

Grenoble University. Pierre Mendes France (UPMF)

Finance, Grenoble
Higher, from 2008 to 2009 (10 months)

Bachelor of Economics and Management, Grenoble.

Donetsk National Technical University

International Economy, Донецк
Higher, from 2005 to 2011 (5 years 4 months)

Masters degree

Language proficiencies

• English — advanced
• Ukrainian — fluent
• Russian — fluent
• Italian — beginner

Additional information

Experience in business processes optimization, creating of KPI, improving of upsales. Developing of speech modules, job descriptions and standards of work.