Contact information

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Work experience

Director digital marketer

from 06.2022 to now (1 year 11 months)
Gerchik Trading Ecosystem, Edinburgh, Scottland (IT)

- Marketing team management
- Scrum system work
- Attracting new people to the base for activities / Traffic and lead generation management.
- Work and control over the tasks of outsourced teams
- Planning and managing advertising budgets
- Control of the generation of applications, pricing of applications and
increasing their validity
- Building the logic of generating end-to-end analytics, setting technical
specifications, testing
- Formation of a digital promotion strategy for Edtech products/SaaS
products
- Launch of the product on the markets of America and Europe
- Formation of sales funnels for activities in the context of each product and channel.
- Formation and maintenance of marketing unit-economy. Determining the marginal cost of a lead and the marginal cost of a client (sale) based on the margin and cost of the product. Work towards reducing the marginal cost of a lead/client
- Maintaining all reports with key indicators, by which you can clearly track the effectiveness of each marketing channel
- SEO optimization and promotion through search engines - control over the tasks of the outsourcing team
- Accomplishment of any tactical marketing tasks
- Building an SMM strategy as part of an overall marketing strategy
- Building an PR strategy as part of an overall marketing strategy
- Development and implementation of marketing sales funnels
- Interaction with IT department
- Creation of analytics for each released landing in the context of each
product - Google analytics, Api Conversation, macro and micro conversions, their correct development

Digital online marketologist

from 12.2021 to 05.2022 (5 months)
Top Trading Line/ Wise trading Group, (FMCG), Vilnius (Food industry)

- Experience in creating a marketing strategy and visualizing it in MindMap;
- E-commerce marketing;
- Competitor analysis;
- Target audience analysis;
- Experience working with large budgets.
- Advertising budget planning;
- A/B testing of advertising campaigns;
- B2b lead generations;
- Facebook ADS;
- LinkedIN ADS;
- GTM;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- End-to-end analytics

DIGITAL MARKETING MANAGER

from 11.2020 to 02.2022 (1 year 3 months)
Interlogistic LLC, Kharkiv, Харків (Wholesale, distribution, imports, and exports)

- Experience in creating a marketing strategy and visualizing it in MindMap;
- B2B/B2C marketing;
- Lead Generation all sources;
- Competitor analysis;
- Target audience analysis;
- Experience working with large budgets. Advertising budget planning;
- A/B testing of advertising campaigns;
- B2B/B2C lead generations;
- Facebook ADS;
- Positioning of goods/services in the VBBP market;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- Development of a quiz;
- Statement of technical specifications for the design department;
- End-to-end analytics

MARKETING TEAM LEAD

from 11.2020 to 11.2021 (1 year)
Digital Agency Kofelatte Studio, Харків (Marketing, advertising, and PR)

- Management of the marketing department;
- Experience in creating a marketing strategy and visualizing it in MindMap;
- Development of sales funnels;
- Analytics of online channels, promotion and selection of the most relevant for business;
- Building a promotion strategy for Facebook/Instagram/Google/LinkedIn;
- B2B/B2C marketing;
- Lead generations;
- Working with Pixel Facebook, working with standard events, working with specially configured conversions;
- CPC/ROI/ROAS/LTV/CPL/CPA
- Brand portfolio analysis,
- SWOT\TOWS;
- Analysis of target audience;
- Segmentation of the target audience;
- Analysis of competitors;
- Creation of VRIN\VRIO models;
- Positioning of goods/services in the VBBP market;
- Effective Facebook/Instagram/LinkedIn targeting;
- Development of a quiz;
- Statement of technical specifications for the development department;
- Statement of technical specifications for the design departme

ONLINE MARKETOLOGIST

from 11.2019 to 09.2020 (10 months)
MEDINI, Харьков (Wholesale, distribution, imports, and exports)

- Automation of business processes;
- Management of the SMM department;
- E-commerce marketing;
- Facebook ADS;
- Pixel Facebook, Special Events, Standart Events;
- Analysis, optimization and scaling of advertising campaigns;
- Lead generation;
- Competitor analysis;
- Target audience analysis;

SENIOR ADS Facebook/ PM

from 02.2018 to 10.2019 (1 year 8 months)
Kharkiv Plant Polymerkontainer (HZPK), Харьков (Wholesale, distribution, imports, and exports)

- Marketing strategy development;
- Brand portfolio analysis,
- SWOT\TOWS;
- Positioning of goods/services in the VBBP market;
- Competitor analysis;
- Target audience analysis;
- Facebook ADS;
- Pixel Facebook, Special Events, Standart Events;
- B2B lead generations;
- Development of sales funnels;
- Analytics of online channels, promotion and selection of the most relevant for business;
- Drawing up monthly reports in the dashboard;
- Statement of technical specifications for the development department;
- Statement of technical specifications for the design department;
- Development and launch of a corporate website, collaboration with developers and site testing;
- Producing and organizing photo/video shoots

Education

Харьковский Университет Питания и Торговли

Экономический факультет, международная экономика, Харків
Higher, from 2005 to 2010 (4 years 9 months)

Additional education and certificates

Школа SMM Дамира Халилова

2019-2020

LABA курс: Стратегический маркетинг

январь 2021 - апрель 2021

IMBA курс: Director Digital Online Marketolog

ноя 2021-фев 2022

Knowledge and skills

Language proficiencies

• English — average
• Ukrainian — fluent
• Russian — fluent

Additional information

Soft skills:
Communicative
Problem-solving
Strategic thinking
Focus on results
Teamwork skills
Leadership
Good time-management