Zarina

CEO, COO, CSO

Employment type:
full-time, part-time
Age:
37 years
City of residence:
Kyiv
Ready to work:
Remote

Contact information

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Work experience

COO

from 03.2026 to 08.2026 (6 months)
Evadav, Дистанційно (Маркетинг, реклама, PR)

Led company-wide operational and financial transformation, focusing on restoring profitability, accelerating product development, and building scalable management systems.
- Took full ownership of P&L, financial reporting, operational performance, and new business development.
- Reconstructed the company's financial business model dating back to 2019, identified structural vulnerabilities, and developed a financial stabilization strategy.
- Led company-wide organizational restructuring, redesigned departmental responsibilities, and recruited new functional leaders.
- Introduced a dual-track development model combining AI-assisted rapid prototyping (vibe coding) with traditional engineering, enabling hypothesis validation within days before committing to full-scale development.
- Built an internal task-tracking system enabling end-to-end performance marketing analytics.
- Established a Monthly Business Review (MBR) framework, defining key, critical, and health-check metrics for each department, supported by automated goal-setting, KPI tracking, and Tableau management dashboards.
- Restructured creative production workflows to optimize costs and increase output.

Impact: Achieved the company's first profitable month in 11 months; reduced creative production costs by 67% while doubling output (2×); accelerated product hypothesis validation to just a few days.

Senior Operations Manager

from 01.2024 to 02.2026 (2 years 2 months)
Appflame, Київ (IT)

Supporting operational workflows, product marketing functions, and process optimization initiatives across the ecosystem
- Developed an internal AI product to automate key operational processes.
- Created a SERM department (Search Engine Reputation Management).

Head of PMO → Chief Strategy Officer

from 06.2021 to 12.2023 (2 years 7 months)
NDA, Київ (Фінанси, банки, страхування)

- Led strategic and operational transformation during a period of international growth. Built systems to drive performance, decision-making, and cross-functional execution.
- Established company-wide strategic planning and decision-making systems from scratch
- Implemented KPIs and performance tracking across all business units
- Reengineered financial and business models to align with evolving market needs
- Developed executive dashboards, process documentation (BPMN 2.0), and project portfolio governance (29 active initiatives)
- Integrated Notion as the central operational tool for planning and collaboration

Led IT department restructure and created a risk mitigation framework
Impact: +40% operational efficiency, -30% in costs, scalable alignment across functions

COO (Fractional Role) → Business Advisor

from 12.2020 to 10.2022 (1 year 11 months)
NDA, Київ (Телекомунікації, зв'язок)

- Launched new projects to diversify revenue streams
- Integrated product management into company operations
- Rolled out KPI systems, ClickUp-based task tracking, and project documentation frameworks
- Designed and led training on delegation, feedback, and values-based management
- Supported leadership in redefining corporate culture, structure, and decision rights

Impact: +30% improvement in process efficiency, -25% in decision cycle time, +15% employee engagement

Product Manager

from 06.2020 to 11.2020 (6 months)
Wispence, Київ (Краса, фітнес, спорт)

Mindsets: Scrum

Main challenges: order the operational processes and the product backlog

- about 20 teammates, 5000+ users in app
- implemented Jira in the company
- set up User stories in an international format
- made a roadmap for the new features and technical debt
conducted a customer development research
- reorganized marketing team, hired a new CMO
- rearranged processes in development team
- collaborated with the UX department in order to create a more user-friendly application
- analyzed key metrics for making product decisions (FCO, LTV, CAC, Retention rate, Churn rate, Number of sessions per user, Number of user actions per session, Session duration)

Reason for dismissal: unsatisfied salary

COO

from 11.2019 to 04.2020 (6 months)
Zelenka, Київ (Маркетинг, реклама, PR)

- Managed day-to-day operations across SEO, PPC, web/app dev units
- Integrated Jira, Confluence, and automated content tracking systems
- Supported client communication, project delivery, and retention
- Created real-time Google Data Studio dashboards for clients

Impact: Recovered a key client (30% of revenue), improved efficiency by 10%, and built a scalable delivery framework

Project manager

from 02.2017 to 11.2019 (2 years 10 months)
Boosta, Київ (IT)

- Built and scaled a team of 25, managed staffing, motivation, and delivery
- Owned project scope, budget, and timelines
- Created gamified KPI systems and automated adaptation programs
- Designed success metrics and project documentation

Impact: +90% sprint completion rate; reduced onboarding time from 2–3 months to 2 weeks

Project Manager → Deputy CEO

from 01.2008 to 02.2017 (9 years 2 months)
Зелена планета, Київ (Медицина, охорона здоров'я, аптеки)

- Optimized tax and manufacturing structure
- Unified operations across 25 pharmaceutical stores
- Launched e-commerce and digital marketing functions
- Developed vision, values, and a new strategic business segment

Impact: -30% tax spending, +25% production efficiency, new business stream = 20% of revenue

Education

International Institute of Business (IIB), Kyiv, Ukraine

Master of Business Administration (MBA), Kyiv
Higher, from 2017 to 2019 (2 years)

Kyiv National Economics University, Ukraine

Bachelor’s degree, Finance Department, Kyiv
Unfinished higher, from 2006 to 2010 (4 years)

Additional education and certificates

2019, 2 місяці

2019, 2 місяці

2020, 1 місяць

Knowledge and skills

  • MS Office
  • Adobe Photoshop
  • Project management
  • Google Docs
  • Jira
  • Adobe
  • Google
  • Confluence
  • Looker Studio
  • Google Slides
  • Spreadsheet
  • Team management
  • Business Strategy
  • Operations management

Language proficiencies

  • English — average
  • French — average
  • Ukrainian — fluent

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