Contact information

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Work experience

Marketing Lead

from 07.2025 to now (1 year 3 months)
NDA, Київ (Транспорт, логістика)

• Own marketing strategy, planning, budgeting and execution across multiple companies providing end-to-end China-to-Ukraine logistics services, while leading an in-house marketing team and aligning priorities with the CEO and CSO.
• Built a marketing analytics and reporting framework connecting agency-generated leads with sales qualification and customer conversion, consolidating data from contractors, sales and community management to track lead quality, conversion rates and acquisition costs.
• Lead customer acquisition planning, coordinate external digital partners, test new channels and marketing ideas; introduced structured SMM and competitor analysis processes.

International Marketing Lead (KZ, PL, NG, ZA, DE markets)

from 11.2023 to 01.2025 (1 year 3 months)
Meest China, Київ (Транспорт, логістика)

• Remotely led marketing launches in Germany, Kazakhstan, Nigeria and South Africa, while supporting further development of the Polish market.
• Built a repeatable market-entry process and six-month launch plans covering competitor and customer research, positioning and USP adaptation, website setup, channel planning and performance tracking.
• Adapted positioning, communication and value propositions to local market conditions and B2B, B2C or hybrid business models.
• Coordinated launches across marketing, IT, sales, agencies and contractors, including digital acquisition and initial channel testing.
• Implemented dashboards and post-launch lead and customer feedback processes to refine positioning, communication and marketing activities.

Freelance Market Research Analyst

from 09.2022 to 10.2023 (1 year 2 months)
Freelance, Київ (Маркетинг, реклама, PR)

• Conducted market research projects across healthcare, passenger transportation and IT in multiple markets across Europe, Africa and Asia, including Ukraine, Cyprus, Nigeria and Nepal.
• Analyzed competitive landscapes, market dynamics and customer segments, including identification of prospective customers and business opportunities.

Marketing Manager

from 02.2022 to 07.2022 (6 months)
Culver Aviation, Київ (Машинобудування)

• Conducted market, competitor and customer research for a new B2B/B2G UAV system in development, primarily targeting the US and European markets.
• Identified potential B2B leads and provided market insights to support future positioning and go-to-market decisions.
• Developed commercial and marketing materials and supported preparation for an industry exhibition.

Freelance Market Research Analyst

from 08.2021 to 02.2022 (7 months)
Freelance, Київ (Маркетинг, реклама, PR)

• Conducted market research projects across healthcare, passenger transportation and IT in multiple markets across Europe, Africa and Asia, including Ukraine, Cyprus, Nigeria and Nepal.
• Analyzed competitive landscapes, market dynamics and customer segments, including identification of prospective customers and business opportunities.

Country Marketing Manager (UA, UK, LT, LV, EE markets)

from 07.2019 to 08.2021 (2 years 2 months)
FlixBus, Київ (Транспорт, логістика)

• Led local marketing activities for the remote launch of FlixBus across five new markets, developing 6–12 month action plans based on competitor and customer research.
• Adapted global brand communication and proven practices from comparable FlixBus markets to local customer needs, while testing market-specific ideas.
• Planned and tested offline marketing activities, including radio, POSM distribution, promoter activities and partner activations.
• Developed B2B marketing collaborations with businesses, NGOs, universities and other organizations reaching relevant target audiences.

Account Executive

from 11.2017 to 07.2019 (1 year 9 months)
Republic Strategic Communications, Київ (Маркетинг, реклама, PR)

• Managed social media communications across Facebook, Twitter and Medium in a politically sensitive environment, adapting global content and developing original content based on independent research.
• Introduced new content formats that supported organic audience growth and prepared weekly performance reports.

Integrated Marketing Communications Manager (UA, MD markets)

from 10.2016 to 08.2017 (11 months)
Samsung, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

• Executed recurring retail marketing campaigns across 250+ partner points of sale, managing campaign budgets and actual spend within approved frameworks.
• Managed campaigns end-to-end, from promotional mechanics and partner coordination to OOH and radio advertising, campaign landing pages, key visuals and supporting materials.

Junior Sales Manager

from 07.2015 to 10.2015 (4 months)
Stream Group, Дистанційно (Телекомунікації, зв'язок)

• Market research and analysis of the current situation, competitors, perspectives
• Market entrance strategy preparation
• Preliminary negotiations with potential partners

Education

Kozminski University

Management, Warsaw
Higher, from 2014 to 2016 (2 years)

Master in Strategic Management

Institute of International Relations

International Information, Kyiv
Higher, from 2009 to 2013 (4 years)

Bachelor in International Information

Knowledge and skills

• MS Excel
• MS PowerPoint
• CAD

Language proficiencies

• English — fluent
• Ukrainian — fluent
• Polish — beginner
• Hebrew — beginner