Contact information

The job seeker has entered a phone number , email and LinkedIn.

You can get this candidate's contact information from https://www.work.ua/resumes/6572284/

Work experience

Managing Partner for the USA and Europe Markets

from 01.2020 to now (6 years)
WebIdeas Partners, Kiev (Domain Registrar, Hosting, Website Builder, Consulting Business Club)

- Coordinated the work of the American department in Kiev;
- Analyzed competitors and service markets (В2В, В2С) in the USA and Europe;
- Developed and tested hypotheses and promo mechanics;
- Built and automated sales tunnels;
- Calculated the financial model of the project and ROI;
- "Packaged" services and developed USP;
- Was engaged in pricing;
- Negotiated with contractors and supervised their work;
- Supervised projects (quality control, deadlines, budgets and risks, KPI);
- Reports to the customer (coordination of plans, deadlines, requirements, budgets);
- Conducted design and technical documentation;
- Established work with partner networks.
_________
Result:
- Designed, tested, scaled and
the working link is automated, which gives ROI + 140%.
- Creation and launch of new business areas: Domain
registrar, hosting company, website builder.

Media Buyer / Affiliate

from 03.2018 to 12.2018 (10 months)
Freelance, Kiev (Marketing, advertising, and PR)

- Verticals: gambling and gut
- Purchase of PPC traffic, push notifications, target
- Testing and withdrawing offers as a plus
- Geo - bourges and CIS

Marketing Director, CMO

from 01.2017 to 02.2018 (1 year 2 months)
PRIKHODKO&PARTNERS, Kiev (Legal)

- Formed the marketing department "from scratch";
- Established and monitored KPIs, trained personnel;
- Worked with contractors (selected, set technical specifications, supervised implementation);
- Developed and implemented the marketing strategy of the project;
- Analyzed the markets and competitors of the CIS;
- Packed and marketed services;
- Development of a brand book and brand identity;
- Introduced hidden PR strategies;
- Launched and controlled advertising campaigns in Google Ads, Yandex Direct, Facebook, Instagram;
- Developed, managed and expanded the marketing channels of the project - SMM, SEO, PPC, Youtube, SERM;
- Implemented and implemented email marketing. Analyzed the effectiveness of chains of trigger and custom emails, conducted A / B testing;
- Negotiated with partners;
- Developed promotional materials: banners, creatives, and other visuals;
- Integrated CRM Bitrix-24 and automated business processes;
- Created 5 landing pages, conducted A / B testing;
- Formulated, controlled and distributed advertising budgets;
_________
Result:
- Launched a company from scratch with an advertising budget of $ 300
- Brought a group of services to the Ukrainian market
- Optimized advertising sources to a price of $ 0.6 per lead
- For the first 3 months, turnover from 0 to 1 million UAH

Marketing director

from 05.2015 to 08.2016 (1 year 4 months)
The Seven Agency, Jakarta (International Tourism)

- Launched and controlled PPC traffic for Google and Yandex in the markets of the USA, Europe, Asia, partly the CIS;
- Analyzed the usability of the site;
- Prepared the Terms of Reference for website redesign and functional expansion for the implementation of the task of online sales and SEO-site optimization;
- Developed and implemented a marketing strategy;
- Created and managed company projects in social networks;
- Analyzed the markets, created a portrait of the target audience;
- Worked with competitors;
- Managed the company's reputation;
- Was engaged in content planning;
- Supervised contractors (quality, terms, set TOR);
_________
Result:
- Bringing services to the international market
- Increase website conversion by 4%
- Temporary creation of non-competitive conditions

Internet marketer

from 08.2014 to 05.2015 (10 months)
"Alkiv" Group of Companies, Kiev (Wholesale of building materials)

- Management and optimization of PPC advertising
- Increase website conversion
- Development of a new site structure + usability
- Control of contractors work
- Development and implementation of quarterly and semi-annual media plan
- Connecting additional traffic sources
- Competitor analysis
- Working with social networks
- Staff training
- Site support
_________
Result:
- Increase website conversion by 7%
- Optimization of advertising costs - 30%

Internet marketer

from 10.2013 to 08.2014 (11 months)
Megamax, Kiev (Мarketplace)

- Competitor analysis
- Development and implementation of methods to increase sales
- Development of a store promotion strategy
- Traffic source control
- Search for new traffic sources
- Usability analysis
- SMM
- Setting up and maintaining price aggregators.
- Contractor control
- Creation and supervision of a group of traffic managers
_________
Result:
- Optimization of advertising costs by department by 10%

Assistant Director for Creation and Development of SAAS

from 09.2012 to 10.2013 (1 year 2 months)
Shop-Admin, Kiev (Marketing service for online stores Shop-Admin.com.ua)

- Design and development of a system for promoting online stores in Ukraine;
- Monitoring customer attendance, consulting;
- Analysis of service indicators;
- Daily generation of a report on the current situation in the system;
- Testing the system, drawing up technical specifications;
- Control over the work of contractors;
- Formation of monthly reports;
- Analysis of other SAAS and making proposals for development;
- A set of methods for adapting a startup to the Ukrainian market;
- Organization and conduct of e-mail mailings;
- Studying materials to improve conversion and implement them.

PPC Specialist (Google AdWords and Yandex.Direct)

from 07.2011 to 09.2012 (1 year 3 months)
ABCname, (http://abcname.com.ua/), Kiev (Full cycle web studio)

- Quality score improvement;
- Running Hight budget leadgeneration and branding campaigns;
- Creating creative briefs for studio department;
- Writing and optimizing Ad texts in English;
- Creating and optimizing audiences;
- Running keyword research and optimization;
- Running A/B tests for creatives;

Education

NTUU KPI

IASA, Kiev
Higher, from 2008 to 2012 (4 years)

Knowledge and skills

• MS Office
• Пользователь ПК
• Adobe Photoshop
• Знание офисных программ
• HTML
• PHP
• SEO
• JavaScript
• Программирование
• Adobe
• Java
• C++
• Pascal
• Проектирование
• Знание интернет маркетинга B2B и B2C;
• Подключаю, настраиваю и веду системы контекстной рекламы Google
• Анализирую действия посетителей на сайтах;
• Анализирую конкурентную среду и активность конкурентов;
• Провожу A/B тестирование
• Знания PR-сферы
• Знаю Usability и методы его улучшения;
• Анализ и повышение других показателей сайта.

Additional information

The presence of Google Ads certificates in the profile: [open contact info](look above in the "contact info" section)


Hobbies and interests:

In my free time I do athletics, I am fond of psychology and self-development.
I am also interested in economics, finance, pentesting.