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Work experience

Business Development Manager

from 03.2019 to now (5 years 2 months)
Self employed, Remote (Retail)

Since March, 2019 I've been creating and managing Shopify made online stores and managing with sales at Etsy, Walmart, eBay and some other marketplaces.

My clients are Ukrainian and forigner entrepreneurs rarely who are interested in the trade expansion at North American markets.

My job includes next to marketing activity the commercial activity functions ( CRM and BDM issues ) as a rule I develop or reinvent client business model far I create some sales strategies, do pricing and choice concrete sales tools with next budgeting and reporting for ones far I carry out the client marketing activity and coordinate one with client's sales management it includes:
*Business modeling
*Sales tools création or/and optimisation mainly with focus at e-commerce tools
Ad Campaigns Management (placement, budgeting, reporting , content creation)
Design Creation for packaging and outdoor ads
Hiring creativities for sub contractor's activity

Product Marketing Manager

from 12.2014 to 05.2017 (2 years 5 months)
Startupbootcamp, Dublin (Marketing, advertising, and PR)

• Creation marketing & creative strategies for startups

•Design, build, execute and maintain startups' digital marketing, email marketing

*Design, build, execute advertising campaigns for startups including one at social media

•Design, execute and monitor On-Site campaigns to improve conversions

•Email marketing automation with HubSpot and other AMSs

• Brand awareness incresement of accelerator

• Analyzing market trends in FinTech , SmartFood industries

Brand Manager

from 08.2011 to 10.2012 (1 year 2 months)
Nestle Ukraine, Kyiv (Food industry)

• Media strategy elaborating for the product " Nescafe Gold" it included- Managment with TV advertising campaigns' budget and ensure the budget is leveraged effectively to get market objectives

•Attracting contractors for carrying out ad campaigns including film directors & ad agencies, analyse the effectivity of ad campaigns

• Building relationships regarding to the product with leading Ukrainian retail chains and planning in the shops customer-centric events to increase brand awareness

• Adoption of brand booking, POS materials for market's trends

• Management with & analyse of Brand KPIs (Brand Health, Brand Awareness)

Marketing Manager

from 11.2008 to 08.2011 (2 years 9 months)
Nestle, Kyiv (Food industry)

• company brand strategy localization to Ukrainian market

• Elaborating the concepts of ad videos and coordinating of contractors’ job to getting market objectives

• Analyzing competitors' marketing activity and far the preparation of recommendations to Marketing Department regarding to company's marketing
activities improvement

• Selection contractors ( film makers, graphic designers, photographers) and ordering POS materials and video content, controlling its work

Education

ŠKODA AUTO University

International Marketing, Masters degree, Mladá Boleslav ( Czech Republic)
Higher, from 2006 to 2008 (1 year 9 months)

Master’s degree programme International Marketing provided a solid base for a future career of top managers in the international environment of industrial companies, consulting companies or companies providing industrial services.

Additional education and certificates

Ikea School of management ( Stockholm)

year 2011 9 days

Salesforce training camp, Dublin

year 2015 6 days

Knowledge and skills

Language proficiencies

• English — advanced
• French — average