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Work experience

Head of Business Development, EMEA Region

from 05.2022 to 02.2025 (2 years 9 months)
Goldblum and Partners AG, Київ (Юриспруденція)

In this role, I led international business development initiatives, built strategic partnerships, and supported the firm's expansion into key global markets.

Key Highlights:
- Identified and developed new business opportunities across the EMEA region.
- Maintained and expanded international collaborations with legal firms in aligned practice areas.
- Established partnerships with Swiss banks and payment service providers to strengthen the firm’s service infrastructure.
- Delivered initial consultations on Swiss market entry, company structuring, and financial licensing (e.g., FINMA, SRO, SECO, M&A).
- Conducted compliance checks and due diligence for prospective partners and clients.
- Designed and launched ready-to-sell legal and financial service packages, along with flexible pricing models tailored to market demand.
- Participated in strategic discussions with lawyers and clients to align legal solutions with business models and regulatory requirements.

Intended Parent Partner / Business Development Manager

from 03.2021 to 05.2022 (1 year 2 months)
World Center of Baby / Alice Fertility Clinic, Київ (Медицина, охорона здоров'я, аптеки)

In this dual role, I was responsible for expanding international partnerships and providing personalised guidance to intended parents seeking fertility solutions worldwide. I combined strategic business development with compassionate client engagement to build trust and deliver life-changing services.

Key Highlights:
- Acted as the primary point of contact for intended parents - guiding them through the emotional and logistical journey of fertility treatment and surrogacy.
- Developed tailored client pathways based on medical, legal, and emotional considerations, ensuring a supportive and transparent process.
- Coordinated closely with medical and legal teams to ensure seamless communication and successful case progression.
- Supported CRM development and client management workflows to improve follow-up, satisfaction, and long-term relationships.
- Contributed to service pricing strategies and offered insights on new program packages based on client needs and market feedback.
- Identified and developed new international markets for IVF and surrogacy services, contributing to significant business growth.
- Built strong B2B partnerships with fertility clinics, legal experts, and medical coordinators across the globe.

Senior Sales Manager

from 01.2019 to 02.2021 (2 years 1 month)
Goldblum and Partners, Київ (Юриспруденція)

As a B2B Sales Manager, I focused on client acquisition, revenue growth, and tailored legal and financial solutions - achieving a 30% increase in yearly revenue through relationship-driven sales.

Key Highlights:
- Built and managed a portfolio of international B2B clients across Switzerland and Europe.
- Led full sales cycle - from prospecting, initial online and personal consultations, to proposal, negotiation, and successful project delivery.
- Negotiated with senior-level clients globally (US, UK, EU, BRICS), aligning complex legal services with client needs.
- Conducted compliance checks, due diligence, and risk assessments during client on-boarding.
- Guided clients through company setups, license obtainments, bank account openings.
- Created customised templates and client-facing materials for tailored proposals.
- Contributed to service pricing, project cost calculations, and packaging strategies to ensure profitability and client satisfaction.
- Maintained consistent communication and support from initial inquiry to post-implementation.

Sales Manager

from 10.2017 to 01.2019 (1 year 3 months)
Assistanspoolen Ukraine, Київ (Послуги для населення та бізнесу)

In this role, I managed B2B and B2C sales while driving marketing, recruitment, and business development initiatives for a Swedish company offering household services and personal assistance for people with disabilities. I also served as the primary liaison with key Swedish institutions in Ukraine.

Key Highlights:
- Led B2B and B2C sales processes, including outreach, presentations, negotiations, and onboarding of clients.
- Created commercial proposals, service packages, and promotional campaigns to grow brand awareness and sales pipeline.
- Recruited, trained, and coordinated operational staff to ensure high-quality service delivery and customer satisfaction.
- Developed and managed landing pages, presentations, marketing literature, SMM content, and client communication materials.
- Represented the company at conferences, business forums, industry events, and exhibitions - enhancing market visibility.
- Organised networking initiatives and maintained close cooperation with the Embassy of Sweden in Ukraine and the Swedish Business Association.
- Contributed to strategic planning and positioning of the company in the Ukrainian market.

Business Development Manager

from 09.2005 to 03.2009 (3 years 6 months)
Floorgraphics Ukraine, Київ (Маркетинг, реклама, PR)

As Head of Sales and Account Manager for the Ukrainian division of an international in-store advertising agency, I was responsible for launching the company’s client base from scratch and leading its commercial development. My work focused on B2B sales, strategic partnerships, and building a high-performing sales department.

Key Highlights:
- Launched B2B sales operations from the ground up - starting with cold outreach and developing a warm client base of national and international accounts.
- Drafted commercial proposals and presentation materials tailored to major FMCG clients and retail stakeholders.
- Presented innovative in-store advertising solutions (FloorAd, POS materials) to senior-level decision-makers at leading companies.
- Managed full sales cycle, including project coordination, implementation, and payment tracking.
- Established a client-centric communication system between clients, their contractors, and internal teams - improving project efficiency and satisfaction.
- Successfully secured contracts with top Ukrainian and international FMCG companies including Kraft, Nestlé, P&G, and others.
- Played a key role in building and structuring the company's Sales Department to support long-term business growth.

Education

The National University of 'Kyiv-Mohyla Academy'

Faculty of Economics, Economic Theory, Київ
Higher, from 2000 to 2005 (5 years)

Additional education and certificates

B2B Lead Generation, Laba

2024, 2 months
Certificate

Sales Course from 'White Sales' designed for WCOB

2021, 4 months

Trainings 'Skills of successful negotiations' & 'Work with objections' from Ukrainian Consulting Studio

2005

'Business English' at NaUKMA

2003

Knowledge and skills

• CRM
• ERP
• Lead generation
• Business development
• Sales Expert
• Content Creation
• Public speaking
• Emotional intelligence
• Project management
• Conducting business negotiations
• Handling objections

Language proficiencies

• English — fluent
• Ukrainian — fluent
• Russian — fluent
• Polish — beginner
• German — beginner
• Spanish — beginner

References

• Mr. Marcus Altenburg

  Mr. Marcus Altenburg

  Managing Partner, Goldblum and Partners

  Contact details are hidden

• Birgitta Ekroth

  Birgitta Ekroth

  COO, Assistanspoolen Ukraine

  Contact details are hidden

Disability

3rd degree.

Additional information

I’m a results-driven Business Development and Sales Manager with over 20 years of experience leading growth across complex service-based industries - including corporate legal services, medical services (fertility treatment), advertisement services, housekeeping and personal care services and more.

Throughout my career, I’ve consistently ranked as a top performer, delivering up to 30% income growth at each company I’ve worked for. I specialise in understanding intricate client needs, designing effective sales strategies, and forging long-term partnerships that drive both revenue and client satisfaction.

What sets me apart is my ability to adapt quickly to new industries, learn fast, and thrive in environments where service delivery is nuanced and high-stakes. Whether navigating regulatory challenges, launching new offerings, or revitalising underperforming markets, I bring a strategic mindset, hands-on leadership, and a strong track record of success.

*In addition to my primary job, I voluntarily manage and create content for a Telegram channel — https://t.me/dozdop. Feel free to check it out!