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Work experience

Head of B2B Marketing

from 05.2017 to now (9 years 2 months)
Prom.ua, Київ (Retail)

Responsible for:

- value proposition, pricing for B2B clients
- built marketing strategy
- business and sales planning, budgeting
- customer base management, clients segmentation (acquisitions and retention)
- analysis, optimization, and improvement of sales funnel, increase of conversion rate
- leads generation: acquisition of new customers, conversion rate optimization for different sources (organic traffic, context, referral, social, mobile, etc.)
- referral program launch and development
- launch and development partner programs, promos, and activities that increase the number of new registrations (leads), A/B tests
- development of communication strategy for customers (promo activities, communication map, triggers chain, webinars)
- regular NPS&CSI management researches (to collect and prioritize clients' feedback as a key source for improving the product, service, and processes)
- PR, social projects, brand awareness
- Community development


Achievements:

- revenue growth for 40% YoY
- increased conversion of sales up to 30% YoY
- launched the referral program that brings up to 15% of new customers with the highest conversion rate and the one of the lowest cost of sales

Marketing Manager (consumer marketing)

from 05.2016 to 05.2017 (1 year)
lifecell, Київ (Telecommunications and networking)

Was responsible for:

- support operational processes of marketing (for internal and external teams)
- calculation of business cases, justification of necessity of implementation projects
- support of Mobile Network team at implementation new technical solutions (expanding 3G\Wi-Fi\ coverage; improvement coverage (from certain facilities to roads, railways, cities and regions)
- launch new projects and products
post analysis of marketing activities; define key factors of deviation; prepare conclusions and recommendations
- Implementation customer oriented approach at design tariffs, products
- Implementation Customer Journey mapping
- Complaints analysis; preparation recommendations for risks mitigation, tariffs, products and services improvement

Value Proposition Manager

from 03.2014 to 05.2016 (2 years 3 months)
Kyivstar, Київ (Telecommunications and networking)

Was responsible for value proposition for contract and high-value customers (Prepaid and Postpaid):

- Take part in formation the strategy of development tariffs & products.
- Define the future development of tariffs & products and necessary preconditions (technical, organizational, operational, market, etc.).
- Prepare draft of product development plans, coordinate and ensure their implementation.
- Develop ddesigns of all activities (product, sales channels, promotional price), and make changes to the existing activities depend on the competitive environment, the market situation and strategy of the company.
- Prepare business cases for development, restart or modification tariffs & products & services according to existing procedures.
-Prepare financial and operational requirements for the developing, modification or change tariffs & products & services.
- Prepare forecasts for tariffs & products.
- Control the achievement of targets, determine the causes of deviations preparing measures to prevent and eliminate deviations.
- Monitor changes and trends in the telecommunications market and competitors' activity, determine their impact on tariffs & products.
- Post-analysis of the launched tariffs & products (execution of business cases).


Achievements:

- Up to 15% revenue growth (Y to Y) due to customer base management and APRU development.
- Made steps that helped stopped decrease of customer's base (base was falling since 2010 till 2014) - stimulation force migration and gross adds, cancelation barriers of connection, development of personal maintenance and services with CRM department and sales team. Sinse Aug 2014 subs base constantly growth.
- Launched "all inclusive" tariffs "Kyivstar Comfortable" which had become very popular and attracted more than 30% of customer's base.
- Take part (as value proposition manager) in launch promos with HTC and Alcatel - new activities for company with reverse binding approach (bundle with device and tariff).

Marketing Manager

from 04.2011 to 03.2014 (3 years)
Kyivstar, Київ (Telecommunications and networking)

Was responsible for:

- value proposition for new business - 'Kyivstar Home Internet', making it #1 Alternative Internet Operator in Ukraine
- development new and changing existing tariffs, products and services for the B2C fixed internet customers
- define the future development of tariffs and products and necessary preconditions (technical, organizational, operational, market, etc.)
- managing work groups, supervised project development process, testing
- launch and managing all 'Home Internet' tariffs and products during 2011-2013
- preparation of business cases for development, restart or modification tariffs, products, services
- monitoring of market trends in the broadband Internet and competitors activity
- preparation of business results reports (daily, weekly, monthly,..., and reports on demand).


Achievements:

- launched two lines of national (2011-2013) and several regional tariffs that helped increase subsribers of Home Internet service and become 2nd broadband Internet operator in Ukraine
- Developed of convergence product - "bonuses of Home Internet", that bonded fixed and mobile accounts (dual play service)
- Took part in development of regular report system that helped determine problems quickly, increase acquisitions and decrease churn

Tariffs and Products Specialist

from 12.2008 to 04.2011 (2 years 5 months)
Kyivstar, Київ (Telecommunications and networking)

Was responsible for:

- launch and managing tariffs, products, promo's and services for B2C&B2B subscribers
- prepare business cases for development, restart, or modification tariffs, products, services
- development and preparation of business and technical requirements
managing of workgroups, supervising project development process, testing.
- launch new and change existing tariffs, products, and services.


Achievements:

Launched a lot of tariffs and promo's for Mass Market segments (PrePaid, Djuice, Contract) - "Djuice Bomb", "Lots of Talks", "Bezlim", "Triple advantage", "Happy Hours" and B2B subs - "Kyivstar Business", "Individual", etc.

Education

State University of Information and Communication Technologies

Information Technologies and Telecommunications, Київ
Higher, from 2002 to 2007 (5 years)

Knowledge and skills

• Стратегічний маркетинг
• Розробка маркетингової стратегії
• Самостійність
• Орієнтація на результат
• Комунікабельність
• Управління командою

Language proficiencies

• English — advanced
• Ukrainian — fluent